placing of phazer essay

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Segmentation – In what way to give away markets into meaningful buyer groups. That have the common fascination? 1 . Market segmentation: In this segmentation the clause which come under this are age, gender, salary, occupation, era. a) Age- Here age of the customers plays an important role for purchasing this type of bicycle. The company concentrates mainly the shoppers for the bike having the age-group of 18 years to 30 years. b) Gender- This product (Fz-s) has key focus on guys and also girl can buy this kind of bike as well but it may be rare circumstance, because it is weighty bike too.

So here also gender takes on another significant role to acquire this product (bike). As in advertising campaign also it have been show that John Abraham rides the bike. c) Occupation- This bike is usually purchases by the consumers whose job and also the profession is high, it is so because of the selling price of the bike is slightly more. Therefore if the consumer whose occupation is not really stable will not choose this kind of bike.

d) Income- another element which will impact the buying of this kind of bike (Fz-S) is salary of consumer.

It is the motorcycle for middle section class and upper middle class sort of peoples. While the motorcycle is a little bit expensive, hence the buyers wage or generating will takes on vital function for buying. Thus consumers having average or more income level will go with this bicycle. e) Generation-. The demand n or this bike will be for mostly for students who also are going to college and have finished 18 years of age. It is the most recent fashion of modern-day generation since it is one of the on road and off road bike with stylish features and looks. It is the latest trend of today’s era. It is on road and off road bike with stylish features and looks. The bike is made to target younger crowd as well as the youthful seem of the bike is very much attractive. The Appearance of the bike could it be is cool Yamaha Fz-s is one of the most stylish and robust equipment for the Indian roads. 2 . Psychographic segmentation: In this segmentation that which come under it are lifestyles or perhaps personality characteristics and sociable class: a) Lifestyles or perhaps personality characteristics – It is the best way of lifestyle or style of living that reflects the outlooks and values of a person when riding this kind of Yamaha Fz-S bike.

In personal qualities it shows that it matches with the personality of those who may have macho look and are incredibly fit. Consumers may demonstrate various life styles, so the segmented market will probably be consumer who may be leading sports activities oriented and hi-tech way of living because this bike is solid, stable and advanced in not just in racing looks but even offers racing technology. b) Interpersonal class- The bike will offer the biker of this motorcycle the status of driving Fz-S Motorcycle. Customers who like prestige and possess same sociable, economic, or perhaps educational status and just like keep their position substantial than other folks. 3. Behavioral segmentation: With this segmentation the groups will be dividing on such basis as knowledge of, frame of mind toward, make use of, or respond to a product. Therefore the items which happen to be related happen to be Benefits sought, User status, Usage rate, Loyalty Position: a) Benefit sought- the bike has different features and specifications like The Yamaha FZ-s comes in three stunning hues like hot orange, dark cyber green, sunset reddish, competition light.

The body color is decorated at front fender, fuel reservoir and compact atmosphere scoops. What is more, side panels and mid-ship muffler, dvd brake is at silver color wrapping. Remaining portion of the body is in black along with alloy wheels. The trunk view mirrors are in black color and back grab train are in two-piece metallic. The middle fairing looks like a robot parts. b) User status-: The customers can buy this bike in the event he is ordering it to get first time mainly because it advanced technology to make the bike incredibly comfortable bike to ride set up rider can be new and offer a less complicated handling and control. However , foot-pegs, footrest and rear end grab pubs are there to make sure the pillion’s safety.

Due to big tyres, wheelbase and advanced engine technologies, the rider seems better control over the beast like bicycle and that adds to the safety concerns too also the client which wants to use the cycle for regular purpose may also use it since it is very strong and stable bike. c) Utilization rate: the Fz-s bicycle is having low price, as it is one of the highest offering bikes of India. d) Loyalty Position: The name of the company is (YAMAHA) known out of all markets (areas) of India as a loyal brand and one can turn to their technology and type of quality of product all their produce. Their tag line can be “Lord With the Streets” meaning they rules the streets.

Targeting – The process of evaluating each market segment’s attractiveness and picking one or more sections to enter. Select which consumer groups (one or more) to serve. * The market segment used by the company to get marketing of product is Differentiated marketing objectives that are a lot of market sectors and designs that will separate the item. * Today it has new style adhering on the tank as well. The headlamp in the Yamaha FZS has greater looks. Your head lamp has a new cover on it which makes it look significantly better. In addition to this, the bike says the dark-colored treatment at most of the. * Operating on the grand success of its buff and hottest-looking FZ-S cycles, India Phazer has introduced fresh colors schemes and graphics to add more dynamism to their demand.

5. The criteria for Targeting will probably be depending on the seven w’s. The answers to them will be the product (bike Fz-S) will be purchasing individuals shoppers whose grow older is including 18 years to 30 years. Normally the scholars which are likely to college (youngster) or a individual who is recently join pertaining to the job will need to buy this kind of bike to show the prestige. The bike design mostly pertaining to the men. In ad the individuality showed is John Abraham which is a acting professional so the people who loves him and admires him will get the bike 5. FZ-s series bikes are designed and designed with the likelihood of active as well as aggressive excitement from around-town street-riding and hair styling that gives pride of ownership.

2. Handling and Safety in Yamaha Fz-s uses modern technology to make Yamaha FZ-s very comfortable bike to offer a less complicated handling and control. A fresh innovation of Yamaha is usually Delta box chassis which is developed in such a way to ensure the ideal rigidity.. The mileage with the Yamaha FZ-s is very stunning when we review it having its look like bikes. The strong Yamaha FZ-s is a very trendy and wonderful performing cycle of their section. * Customers obtaining to satisfy the need for which product is targeted is a sporty looks, eye-catching and stunning images of bike, attractive colors, advance and innovation of new race technology with new features in bike. 5. The price which is paid for the Yamaha Fz-S bike is usually 67, 000/-(Ex-showroom price). Individuals persons having above average cash flow and is middle school family, who like to be trendy in different method than others and prefer to race at very high level.

Positioning- Arranging for a product to occupy a, distinctive, and desirable place relative to contending products for target consumers. In other words creating the clear image in minds of chosen groups of individuals. * Form- the shape and size of the bike is very strong and steady. It is just a very long and heavy bike. * Features- Attribute placing will be the significant one in this the masculino image of the product will be promoted. Their strong look will be situated in the mind with the people so that whenever term strong cycle are taken into account Yamaha Fz-s should appear in consumers brain. Benefit location will be created by showing the driving satisfaction and race looks. The location of ‘midship muffler’ is definitely toward the middle of the machine to achieve improved concentration of mass, exhaust efficiency and controlling..

It is on road and off road bike with stylish features and looks. The Appearance of the bicycle is it can be sporty Phazer FZ-s is among the most elegant and powerful machine pertaining to the Indian roads. The middle fairing looks like a robot parts. With the first appearance, pillion foot rest appears awkward. 5. Durability- Is it doesn’t bike pertaining to long usage. The technology used in the bike will probably be ever up-to-date and clean even following some years also. 5. Reliability- The corporation which makes the bikes is Phazer which is a known and provides a status available in the market. * Graphic differentiation- the organization is Phazer Fz-s plus the tag line if perhaps “lord from the streets”. * Symbols-The mark of this business is “Y”(Yes Yamaha) for Fz-S bike.

* Positioning for competitive Advantage:

The propositions where companies can position many are “More for the same” means the Yamaha bike is providing this bicycle with many features and specification in same price while before. So it can be a plus point for the corporation with desirable new shades and colors.

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