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The word Korean means “three stars” in Korean. Samsung korea is known worldwide for its electronic digital products and it really is one of the good brands inside the electronic market. It is an established company just about all around the world.
Even though the Samsung Electronic devices is a To the south Korean international electronics and information technology organization headquartered in Samsung Area, Seoul. It is the flag ship subsidiary with the Samsung Group. With assemblage plants and sales systems in sixty one countries across the globe, Samsung has approximately 160, 000 employees.
In1938, the Samsung’s creator Byung-Chull Shelter set up a trade export company in Korea, selling fish, fruit and vegetables, and fruit to Cina. Within a decade Samsung acquired flour generators and confectionary machines and became a co-operation in 1951. From 1958 onwards The samsung company began to increase in also the companies such as monetary, media, chemical’s and crafting ships. In1969, Korean Electronics began producing what Samsung is quite famous for, Television sets, Mobile Phones (throughout90’s), Radio’s, Laptop components and other electronics equipment.
In 1987, Byung-Chull Shelter passed away and Kun-Hee Lee took over as chairman. In the 1990, Samsung started to expand internationally building industrial facilities in the US, Britain, Germany, Asia, Mexico, Spain and Cina until1997. However, Samsung has created the , lightest’ cellular phone of their era. Then they developed smart phones and a phone combined mp3 player towards the end from the 20th hundred years. To this date Samsung are dedicated to the 3G industry such as producing video, camera phones by a speed to keep up with consumer demand.
Intro of Item Brand Collection A product series is a selection of products that are related and manufactured by the same company. Products are not to be confused with merchandise bundling, which usually combines numerous items into one type of merchandise. For example , Samsung korea home appliances product line might incorporate refrigerator, washer, air conditioner, vacuum cleaner and others. Different example, Samsung’s mobile phones will be divided into products based on this features, touch screens, slider or directories, QWERTY input keys and kvadratmeter phones basic on the product price, product quality, whom the product is usually aimed at goal group, and product requirements. Product lines aid to manage their products as item strategy can be designed around product lines. Korean has offered more than one product line with the merchandise that are almost all closely related. Different type of product line may well toward diverse caterogy of segmentation based on the consumer. Samsung try to expand the business is by adding to their existing production. This is because folks are more likely to order products by brands with which they are already familiar and confident.
Product Introduction The introduction of Samsung korea Galaxy Notice in the year 2011 popularized the definition of Phablet, due to the fact of the large display. Now, the updated version of Galaxy Note is introduced. The The samsung company Galaxy Take note 2 comes with many high end features and it works on Android os 4. one particular (Jelly Bean) OS. The phone is driven by a 1 . 6 GHz quad-core cpu. The Samsung Galaxy Take note 2 is wider compared to the previous version. The display measures five. 5 in . and it gives visuals in a resolution of 720 back button 1280 pxs. The phone weighs in at about one hundred and eighty grams and it is 9. millimeter thick. The super AMOLED display screen with the phone can be protected simply by Corning Gorilla Glass 2 . The phone sports an almost 8 MP camera for capturing images for a good quality. Users may also record HD videos making use of this handset. The Samsung Galaxy Note a couple of also has a 2 MEGAPIXEL secondary camera. The powerful 3100 mAh battery inside the handset offers ample discuss time and life time. The device comes with 16/32/64 GB internal memory capability. This is expandable even more up to sixty four GB by using a microSD card. The Samsung Galaxy Note 2 has multiple platforms to touch base to the internet.
Top speed internet may be possible through 3G, 4G and Wi-Fi on-line. The phone has Bluetooth and micro UNIVERSAL SERIAL BUS port intended for file copy with other gadgets. The A-GPS feature can easily guide you while you are lost within an unknown metropolis. The phone has a stylus keep and it includes many top quality features to get users. Samsung korea Product (Luxury Product) The samsung company Galaxy Be aware 2 is actually a luxury good. A luxury great is a merchandise that not necessary but which in turn tend to make existence more pleasant to get the consumer, typically more expensive and primarily bought by individuals with more prosperity and salary.
In other words, since people obtain more income, they devote a progressively more larger talk about of salary to the acquiring luxury products. This is because Samsung korea Galaxy Note 2 has just concentrated on market segment that are high income. People will pick the Samsung’s product although having a high price because their income raises. Samsung Galaxy Note 2 has a various competing brands in the market just like Nokia, Apple and HTC. These alternative brands also offer the same items but with features. Complement and substitute
Replacement effect is usually negative to get Samsung, that is the fault consumers will usually switch coming from spending on higher-priced goods to lower-priced merchandise ones. For example , if they are not satisfied with the cost of Korean Galaxy be aware II, definitely they will look for other goods which have same function and cheaper than Samsung’s mobile phone such as Volvo Ericsson, Iphone5, Nokia N9. Those competitors’s product is sufficiently strong to compete with Samsung because their products are quality and cheaper than Samsung Galaxy note 2.
In conclusion, individuals threats will certainly decrease the demand for Samsung Galaxy note II. But , the main one reason which in turn differentiates the Samsung Galaxy note 2 with one other product is all their complementary products. The contrasting products which in turn exist in Samsung Galaxy note II is a easily-removed battery, memory expansion with a micro SD slot and a built/in stylus, The S coop, that help users work well in their written by hand note and simple drawing.
You read ‘Mobile Phone and Samsung Galaxy Note’ in category ‘Papers’ Those contributory products helped in boost of the require of Samsung korea Galaxy Notice II.
Market Structure Korean Company have been categorized because oligopolistic market structure mainly because they have only some sellers such as Nokia, Apple, Sony Ericsson and HTC. Even with such small amount of organizations, they find a way to control all of the market. Besides that, Samsung goods are categorized as differentiated product mainly because they collection the price on different merchandise with different design and style. This market composition had excessive barrier to entry because it is too costly or perhaps difficult for potential rivals to enter the marketplace. Besides that, irms which have been interdependent such as Samsung and LG are mutual interdependence. A firm within a market with just a few rivals must foresee the potential reaction of its best rivals when making its own decisions. For example , in the event Samsung Business wishes to enhance its market share by lowering price, they have to also forecast the possibility that close rivals including Nokia and HTC, may do this kind of action as well. Furthermore, the firms underneath oligopoly industry structure will be price maker, this is because they set the price by themselves, not determine by the government.
The Samsung business also perform a lot of advertisments to promote goods so that the comsumers will know about their products through multimedia just like televesion, a radio station, newspaper and internet. Portion 2 Evaluate the price of Samsung Galaxy Be aware II with Nokia N9 The price of Korean Galaxy Note II with 1 year agreement is about RM 1899 than will be larger the Nokia N9 for RM 699. The price of The samsung company Galaxy Take note II with out contract is approximately RM 2299 and for Nokia is RM1199. The price space between the Korean Galaxy Note II and Nokia N9 will be RM 1200 with contract and RM 1100 without contract.
The reason the price tag on Samsung Galaxy Note 2 will higher than Nokia N9 is the technological specifications of the phone. The item differentation will be Samsung Galaxy Note 2 is relying on a totally several approach throughout the entire Android os ecosystem with diversity nevertheless for the Nokia N9 is merely using the typical windows software program as the processer. This kind of cause the Samsung Be aware II became the world best smartphone for now and the buyers will be pleased and completely happy when using the telephone. Besides that, the Korean Galaxy Notice II provides a Quad-core 1 . GHz Cortex-a-9 chip while the processor chip and with 2GB of RAM for the Nokia N9 utilized 1 Gigahertz Cortex a-8 ship as the processor chip with 1GB of RAM MEMORY.
Obvious the Samsung Galaxy Note II will respond faster compared to the Nokia N9 because of the internal build-in. The purchasers now a day would choose better and faster software program even throughout the price will probably be higher but they will statifisfy with it. Other than that, could be the advertisement of Samsung Galaxy Note 2 and Nokia N9. The Samsung Galaxy Note II was released by 30 Aug 2012 which will be 1 day ahead of Merdeka time. The Samsung korea Company rabs this opportunity to promote their very own new product by providing discount to draw more customers in the day of Merdeka. They also enhance through television set, internet, paper and as a banner for roadside. With this enormous promotion, most suitable option profit their very own sales. As for the Nokia N9 was launched at 21 years old June 2011. At that time the Nokia firm do not encourage their new product rapidly in addition to just a number of people learn about the Nokia N9 and in addition don not notice that it was quite a beneficial smartphone. Due to lack campaign of Nokia Company, they may be not able to collection the phone by higher cost.
Furthermore, from this modern universe the Samsung Company previously achieved a regular brand name out-do Nokia Firm because the characteristics of the goods is better. The Samsung item automatically may have a greater cost of production than Nokia merchandise. The costs of production of Samsung Galaxy Note II also greater than the Nokia N9. Since Samsung Galaxy Note II is more improve in design, body shape, interior software utilized and better sound system than Nokia N9. So the expense of production also will be larger. The Korean Company is usually willing to generate and sell a greater quantity of Galaxy Note 2 because the product price is substantial.
Samsung Organization hopes which the brand new Galaxy Note 2 will be the finest smartphone to get the year therefore they put efforts on it. Realization is that Samsung korea Galaxy Be aware II is more preferable, faster and satisfaction well than Nokia N9. Samsung firm promote their particular new product although Nokia business do not device reason above will be for what reason the price of The samsung company Galaxy Notice II will probably be higher than Nokia N9. Component 3 The marketplace structure of Samsung company is oligopoly which verified by a couple of characteristic. The first one is a few sellers which control the most of the market. It provides differentianted and high boundaries to enter the market for new companies.
From the The samsung company firm’s point of view, there are a few benefits and drawbacks of being a great oligopoly. The first benefits for the firm is high barriers of entry for brand spanking new firms. This is due to the unique financial necessity to start the organization which can avoid the small organization from going into the market. This may avoid the income being distributed to other new companies. The company also needs to spend money on the study and Expansion (R&D) to accomplish new products which usually needs large money. This is certainly to prove that the new traders no easily if they would like to enter the marketplace.
Secondly, oligopoly encourages organizations to make work to innovate and develop more advanced product because each of the firms are crazy about winning a more competitive place in the whole marketplace. For Samsung korea Company, this tries to style the phone that suit for many of the customers with the most advanced technology and resources they have. For example , Samsung galaxy note II is a popular telephone among the buyers because of the design and style, the function, and the scale screen which will preferred by the consumers. This could increase the income of the The samsung company Company when the sale of phone is increasing.
On the other hand, the disavantage by firm’s viewpoint is high cost spent on adverstiment and Research and Development for the merchandise. This can raise the input expense and the company will established higher selling price for the product to cover the price. The company needs to spend money to develop a new merchandise. After produced a new item, the company has to promote the merchandise through television set, internet, newspaper and the airwaves. This is to share with the consumers that there is a new product launched by simply Samsung Business. Furthermore, there are strong rivals like Apple mackintosh, Sony Business and somemore which can take on Samsung Organization.
Some of the customers like to buy iphone plus some like to get Sony cellphone. Samsung need to launch new products which can supply the cosumcers large satisfaction to keep the position on the market. If other business able to make a new telephone which take higher expactation than the customers expact, the consumers can buy the fresh phone. This could reduce the purchasers to buy the Samsung Industry’s product. In the consumer’s perspective, the advantages of getting a product under oligopoly marketplace structure may be the consumers may easily make price comparison among the couple of companies.
Customers can evaluate the phone cost between the telephone companies just like Samsung, Nokia, Iphone, Sony and somemore. As comparability done, they are going to choose the phone with ideal price which will equivalent to the standard of the phone. For example , the consumers will consider the features of the product and look with the price. When the consumers are the office workers, they will prefer The samsung company Galaxy Take note II for the reason that screen is usually bigger and there is a pencil used to compose things contacting companies which makes the product act like a note book. The 2nd advantage for the customer is the customers can expenrience new cellphone with different features.
Because of solid competitors among these companies, the companies have to design new phone with the features that can attract consumers to get it. This could make the consumers have many choices of phones which may have different features. Yet , the disadvantage of shoppers buying the product under oligopoly market composition is the organization is a selling price maker meaning the companies can determine the item by themselves. This could harm the consumers mainly because as the corporation is a price maker, the corporation can set higher cost to gain more earnings. But this may make the customers have to pay bigger price.
Besides, the disadvantage to get consumers is a differentiated goods. The consumers have to select which one mobile phone is better. Occasionally, it will be confusing when chosing the phone based on a brand, diverse quality and different price. Currently, they have to believe deeply prior to purchasing a telephone because a single phone is extremely costly. Component 4 To summarize, the task is very useful to us. we find out that Samsung Company is operated underneath oligopoly industry structure. Byung-Chull Lee has set up the Korean Company with small business and takes over by Kun-Hee Lee after Byung-Chull Lee has passed away.
The company start to broaden globally at the end of twentieth century. This could show that Samsung Firm is slowly and gradually developed and required a big financial necessity. Under Samsung Company, this sell various kinds of products such as refrigerator, automatic washer, air conditioner, carpet cleaner and others. But also in this task, we just focus on the Samsung cellular phone. In cellular phone market, you will find only a few retailers such as Samsung, HTC, Apple, Nokia and Sony whom control most of the market. Samsung korea Company is selling differentiated products which will mean the phones have different in term of price, features, design and style, and quality.
This can let consumers will vary choices of chosing a mobile phone. Samsung Firm is a cost maker this means the company can determine the price of the cell phones by themselves. Below oligopoly market structure, there exists high limitations to admittance for new entrants because the start up cost requires large money to set up the company. Samsung Organization also perform a lot of advertisment when a new phone is usually launched through television, radio, internet, newspaper and the banners along the street. In my declaration Based on the study done on this assignment, we find out the fact that concept of oligopoly can apply on he realistic life. The attribute of a organization under oligopoly is shown as above and is applied in real life. Besides, we certainly have come out a great assumption about the price adjustments and the demand. If the selling price of the merchandise increases, the amount demanded to get the product will decrease. Making use of the logical considering a consumer, persons would definitely purchase more of a particular product in the event the prices had been lower. Besides that, legally speaking of decreasing marginal power, buyers will receive significantly less satisfaction whenever they buy even more units of your product.
Therefore, consumers could only acquire if the prices were reduced. Another reason is really because when the cost increases, the buying benefits of consumers could decrease because they are unable to purchase as many for higher rates as for lower prices. This really is basically known as the income a result of a price transform. Besides that, if the price of the merchandise increases, customers could select and buy other substitutes in the market. Hence, the amount demanded could also show up. This is referred to as substitution result. As for the provision, if the selling price of the product increases, the higher the quantity provided.
This is because the larger prices invariably is an incentive for the suppliers to produce mare like a good in the shape of revenue. My empirical findings from this research does not fulfilled my own expectations regarding economics. This is becauset the concept of price reduce and demand will increase is not going to very appliable in true to life because there are many factors to influence the choice of consumers to acquire a new cellphone which are manufacturer, quality, the characteristics, the income of the purchasers, and the promotion such as freebies and cost-free vouchers.
Quality of cellphone even though with higher value, the demand in the phone nonetheless increase. Mobile phone with many features will cost bigger price. Whenever we intend to set up a company, we will made a decision to enter oligopoly market. It is because the market is only a few retailers but many potential buyers. With the attribute of a few retailers and many potential buyers, we can control most of the marketplace and generate profit in the long term. Our company as well sells differentiated products like phones that may give customers a lot of choices to choose the phone which suit them.
Our company must also advertise our products to stimulate the awareness of the consumers through television, the airwaves, internet, newspaper and banners along the road. Even though oligopoly market composition has the feature of high obstacles to admittance for new traders, we can begin with a small company and slowly become a major company like Samsung Business or we could team to people to create one big company and divide the money equally.
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-The items within the box following bought Samsung korea Galaxy Note II