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SWOT Analysis Strong points • Goal Corporation is definitely the second larges retailer following Wal-Mart in US. • Huge market share in ALL OF US. • Large numbers of retail sites around truck stores.
• Increase sales after every year. • Focus on stores have variety of items which includes clothing, shoes, charms, health and beauty items, electronics, music cds, DVDs, bedding, kitchen products, sporting goods, playthings, pet supplies, automotive products, and hardware supplies. • It provides extremely good shopping environment to get the customers • Strong syndication channels. • The most known corporate trademarks in Usa Stated, ahead of the Nike. Focus on Stores are usually more attractive then Wal-Mart. • The top owner of Gift Cards in ALL OF US. • Focus on is focused on having their very own location accessible to many with their current and potential friends Weaknesses • Target products are more expensive as compared to competitors. • Limited awareness in Intercontinental Market. • Target Corporation brand understanding is low as compared to Wal-Mart. Opportunities • Increase market share • To take on competitions plans (i. e., Wal-Mart) and focus on opening stores in international marketplaces • Fresh locations offer Target the chance to be diverse in the market.
A growing number of Targets happen to be attaching to trendy malls in various market sectors. Threats • Fierce competition from Wal-mart and Costco. • The present recession possibly divert the client from high price products to low price items. • In some markets, Target’s prices will be higher than opponents • Terrorism is increasing, security is the main concern of the purchasers.? Translate ke Indonesia kekuatan • Focus on Corporation ialah pengecer kedua terbesar sesudah Wal-Mart pada AS. • pangsa pasar yang lebih besar di Amerika Serikat. • Jaringan ritel yang lebih besar sekitar truck toko. • Penjualan terus meningkat pada 5 tahun terakhir. Goal memiliki banyak produk yang meliputi pakaian, sepatu, perhiasan, produk kesehatan dan kecantikan, elektronik, DISC, DVD, kawasan tidur, perlengkapan dapur, barang olahraga, mainan, persediaan hewan peliharaan, perlengkapan otomotif, lalu perlengkapan perangkat keras. • Menyediakan kawasan belanja yang sangat baik bagi pelanggan • Logo perusahaan yang paling diakui dalam Amerika Yang lain dalam perusahaan Retailer. • Toko concentrate on adalah lebih menarik jadi Wal-Mart. kelemahan • Produk Target jauh mahal dibandingkan dengan pesaing. • Company awareness Focus on Corporation rendah dibandingkan dengan Wal-Mart. eluang • Menambahkan pangsa ocurrir • Untuk mengambil rencana kompetisi (misalnya, Wal-Mart) dan fokus di membuka toko di suceder internasional • Lokasi Anyar memberikan harapan untuk akhirnya menjadi sesuatu yang berbeda dalam pasar. Goal Semakin banyak melampirkan ke mal trendi dalam segmen pasar yang berbeda. ancaman • Persaingan sengit untuk Wal-mart lalu Costco. • Resesi sekarang mungkin mengalihkan pelanggan dari produk dan tinggi untuk produk harga `murah. • Di segenap pasar, harga Target lebih tinggi untuk pesaing • Terorisme meningkat, keamanan ialah perhatian primer dari pelanggan.
