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Agora the brand identity of Rahimafrooz Group is the first super shop string in our nation launched in 2000. The mission was to fulfill the each day shopping requires of the downtown peoples through fair value, right selection, and top quality. The accomplishment was immediate as there is a demand intended for such organization in the local industry.

And over time the number of shops increased and currently you will find nine outlets at Dhaka and 1 outlet in Chittagong. A large number of people thought that the name of the company is No momento. But in fact, Agora is just the brand name.

Agora is a Ancient greek language word, which means a market where the persons would meet up with together and talk. Organization thought the surroundings at Neste momento should be nice and clean so that people will shop there but should also stay and meet with other peoples there. And so they called the shops Agora. Their very own logo contains a very interesting charm and it contains the benefits on offer to the consumers. The identity is drafted in green color which is the color of freshness. Women presumably a homemaker has happily completed all her shopping coming from under one roof is viewed too. The statement says everyday top quality shopping.

It is rather well thought out and share a summary of what Agora is focused on. SWOT Analysis of Agora: A SWOT analysis of Rahimafrooz Superstores Limited will show the internal and external factors. Some of these elements affect positively while some of which effects negatively. Important decisions can be considered after SWOT analysis. Advantages: 1 . Set up brand name. 2 . Pioneer in the marketplace. 3. Concerned with quality component than other very shop (Competitive advantage). four. It is the major retailer, equally by neighborhood sales and by domestic business. 5. Experienced top level management. 6th.

Wide product range. 7. Quicker and accurate costing procedure. 8. Effective and trusted supply cycle. 9. Effective implementation of SAP (Standard Application Software) ERP (Enterprise Resource Planning) the quests are: Economical and Managing, Material Supervision and Offering and Syndication. 10. Successful training themes for employees, suppliers. 11. No momento is committed to sustaining and growing as the utmost trusted, loved and seen retail chain 12. Agora believes in rendering very good service to it is consumers. 13. The technical development is extremely frequent. Disadvantages: 1 .

Higher price of products. installment payments on your Poor financial position. 3. Fewer number of outlets. 4. Simply no or extremely less promoting. 5. Lower amount of CSR (Corporate Social Responsibility) activities. 6th. In the mid-2000 Agora confronted many price problems linked to not properly integrating really purchased organizations of store. 7. Still lack of competitive strength. Generally in positioning. 8. Source and division of overseas products are incredibly poor so people aren’t get exceptional foreign products in Agora but are available in other huge shops just like Meena Bazar, Lavender etc . 9. Customer Service technology is less attractive. twelve.

Market advancement in other towns is relatively poor as just Chittagong has Agora outlet. 11. Poor reliability of information, and plan predictability. 12. Counter management relatively lesser than opponents. 13. Sometimes they gave offer to capture the General Client bt that they cant do that for their Bad system or service. 14. Struggles with preparing finances which was not so effective and management desires budget that will give better results. Opportunities: 1 . Providing sponsorship to emerging agricultural business. Ex: strawberry was produced in Panchagar and Agora took every one of the responsibility intended for sales and it built a profit.. The greatest retailer in Dhaka leaving PQS, Meena Bazar, Nandan Mega Store, Pacific, Choose and Pay, And many others, Shop & Save, Lavender and others. three or more. They a new life style tendencies by offering various kinds of products to its buyers while maintaining top quality. 4. Big growth in developing market with eight outlets in Dhaka and one in Chittagong 5. New USP (Unique Selling Process) is the care for the quality features given Neste momento a big competitive advantage. 6. Agora performs research and modifies their strategy based on the actions of competitors. 7.

Agora delivers product and service based on the seasonal, weather condition and fashion influences. For example , they provide chemical substance less fruits packages pertaining to summer season, gives instant produced hygienic “Pitha in winter and in addition provides CP chicken inside Agora since it’s been a trend these days. 8. Just lately bought PQS, one of its rivals to capture absolutely free themes those have an interest to buy products from their local place. being unfaithful. Agora is also available together with bKash with a state-of-the-art payment system that allows transactions via cellphones, such that buyers will not need cash or perhaps credit cards intended for payment at Agora points of sales. zero. Agora regularly launches desirable promotions just like Bazimat, Benefit Week or perhaps Super Value Offer or perhaps Diamond Ring Offer. And a typical discount and points program attracts the customers to be more loyal. eleven. With the SAP software system, there is the capacity to enter newer items in the system. This would enable Rahimafrooz Superstores to increase their product line, that they have planned to do for a long time, because these people were losing customers to their competitors and other big shops. Threats: 1 . Fierce and harmful competition. 2 . Threat of new competitors. several.

Surprisingly some popular community products and new releases to arrive available in the market, both overseas and local weren’t available. four. Political lack of stability in the country (continuous hartals). a few. In the modern times Agora had to be careful about providing formalin cost-free fresh food from your suppliers. 6. Many online stores are now entering the marketplace. 7. While agora can be primarily concentrated on foodstuff, it can be conveniently effected by the seasons and weather inside the country. almost 8. Is up against the need to increase the number of retailers throughout the nation. 9. Neste momento must incorporate more goods according to the requires of their increasing number of onsumers remembering their improvements of lifestyle and choices. 10. The competitors have got responded to broad variety of products and lower price. 11. Counter tops are not satisfactory in outlets so big line takes place in the decide on hours. doze. Some competition are now on the market with more advanced Information Technology. 13. Agora cannot fulfill the demand of international and exclusive vegetables for the customers. 13. No house delivery system for devoted customers. Competitive Advantage: The partnership between a firm’s environmental opportunities and threats on the other hand, and its interior strengths and weaknesses one the other side of the coin is the competitive advantage.

This traditional common sense suggests that in the event Agora make use of their interior strengths in exploiting environmental opportunities and neutralizing environmental threats, whilst avoiding internal weaknesses, are more inclined to gain competitive advantages than any other kinds of organizations. Agora very shop offers one key competitive advantage. It is explained bellow: Hoje em dia was the very first chain shop in the country which seceded in changing the people’s patterns towards the classic shopping experience. Being the pioneer in the field, it has the trust and dedication of the early consumers. It also recieve more experience in the field than its competition.

It has a good brand picture and therefore may charge higher value from the consumers in exchange of higher quality products and better searching environment. Agora on the other hand is constantly advocating about quality. The subtitle pertaining to Agora is definitely “Enriching Lives with Your Trust. The reason for asking a little higher value from the client is the quality factor, which they are so concerned with. We think this care for the product quality has offered Agora a big competitive advantage. This is to some degree a unique offering approach used by Agora. Bibliography: 1 . SAP AG: To handle business procedures and client relations.

Recovered from: http://en. wikipedia. org/wiki/SAP_AG 2 . About Rahimafrooz: dreams, vision, principles, quality coverage. Retrieved from: http://www. rahimafrooz. com/tabid/65/Default. aspx 3. No momento , Supermarket Chain & Superstore in Bangladesh. Recovered from: http://www. reportbd. com/articles/149/1/Agora, Supermarket-Chain-amp-Superstore-in-Bangladesh/Page1. code 4. A study of agora. bd Rahimafrooz Superstores Limited. Retrieved from: http://bdmoneyidea. wordpress. com/2010/08/04/a-report-of-agora-bd-rahimafrooz-superstores-ltd-created-by-bubt-student-part-01/ your five.

Agora BD super shop. Retrieved from: Online Dhaka Guide: http://www. online-dhaka. com/1_8_17507_0-agora-bd-super-shop-dhaka-city. html 6th. Competitive Edge. Retrieved by: http://en. wikipedia. org/wiki/Competitive_advantage six. Agora- A different way to shop. Gathered from: Bangladesh Inside, http://bdinside. net/? p=50 8. Agora-Facebook. Retrieved by: https://www. facebook or myspace. com/Agora. Rahimafrooz 9. Rahimaafrooz Superstores. Recovered from: http://www. rahimafrooz. com/OurBusinesses/Companies/RahimafroozSuperstoresLtd/tabid/112/Default. aspx

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