High level branded goods try to appeal to the public by attempting to sell off a dream, which is done by trying to discern the most common inner desires of the targeted consumer industry, once this really is done, the brand tries to enroll the services of a very admired or possibly a highly debatable individual to include effect for the aura or concept getting portrayed by brand.
Hiring a celebrity is actually a venture a known style brand has every capability of doing. Movie star endorsement of luxury vogue is understood to be of great importance nowadays since when a movie star is linked to a specific brand, the concept becoming created jobs to have the approval of an icon, hence creating an image that it can be classy, and any client who will buy that product will end up staying closely similar to that particular icon or role model.
The validation of extravagance brands by simply icons is definitely a trump greeting card which could be applied, if the explained asset can be efficiently used the producing outcome almost always results to permanent benefits just like brand loyalty and manufacturer equity. This kind of phenomenon would in the long run produce a higher earnings and an increased brand worth (Ukonkwo, 2007).
However , it should be remembered that whoever the celebrity endorser the decision of the customer concerning their decision to get or to never buy products would most rest around the quality of the merchandise being sold.
If the items does not possess anything that will sustain the first impression developed by the movie star endorsement, like when the goods has low quality or is lacking in the concept of genuineness then what would happen is that the clientele will no longer patronize the product. To ensure that a fashion brand to stay on top it really must be more than a sign of greatness, it also has to be great in case it is to withstand the stiff competition in the market.
Statement of the Problem
For the purpose of this research, the study aims to response this question:
What are the international marketing strategies of high level branded goods in the United Kingdom?
Definition of the investigation Question
Elite designer brands are distinguished by their unique innovations that are almost always the first of its kind, their competence, and their unique position available in the market. Elite vogue brands such as Giorgio Armani, Gucci, and the likes have an important market share due to their clever promoting that allows those to present all their merchandise within an attractive “must have commodity.
To maintain the continuity oftheirbusinesses, famous clothing brands tend to attend to the idea of “customer focus instead of centering on the idea of a stunning, spaceless and emotionally-charged tips that fix meanings to intangible personal attributes like freedom, love, or friends and family although these ideas include in their individual right a universal efficiency, known Style brands are capable to in some manner ensure the stability of current fashion trends by simply exerting control over consumer value.
For the purpose of this study, the study aims to:
To provide a theoretical first step toward international marketing.
To provide a theoretical foundation of intercontinental branding strategies of elite top quality products.
To recognize the worldwide branding tricks of Giorgio Armani and Gucci.
To provide suggestions in order to increase the international personalisation strategies of Giorgio Armani and Gucci.