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22nd May, 2010 AMERICAN INDIAN AMUSEMENT PARKS SECTOR Highlights SECTORAL REPORT • The leisure industry in India are at a growing stage currently with additional and more innovations happening with this industry all across the country. • The size of the Indian Enjoyment Park organization is predicted to be around Rs 4,000 crores which is estimated to grow simply by 10% percent per annum till 2010. • The enjoyment and theme park industry is definitely deemed to become worth Rs.

10000 crores in India by 2020. Janaki Rao. U Expert Equity Exploration Desk [email, protected] com Currently to get a population of 1. 15 billion in the country, you will find only one hundred twenty amusement parks and 45 Relatives Entertainment Centers. This indicates the fact that growth potential of Of india amusement and theme park market is considerable. • Global leaders in entertainment leisure areas and sights like Universal Studios, Disney, Sony and Ripley Entertainment are mulling over assets of vast amounts of dollars in India considering the vast potential in this region.

Private equity finance funds are aggressively 1 day resources toward this sector. The American indian small and big players inside the Amusement Market are looking at the tremendous progress potential with this industry in the next 5 years. • Growth of India’s selling sector have been the main power for the amusement sector in India. • Internationally, domestic and international visitors comprise much more than 50% with the total footfall at well-liked amusement parks. • Transport d�troit like expressways and the Local area line will be bringing progressively more people closer to entertainment hubs. The high growth potential of the industry in very populated India will enhance tourism, cultural infrastructural expansion as well as employment generation. The success and growth potential of this market is resulting into the associated with new companies of enjoyment parks’ rides in India. V. T. R. Sastry Vice President Collateral Research Workplace 91-22-25276077 [email, protected] com Dr . V. V. T. N. Sastry Ph. D. Chief Analysis Officer [email, protected] com 1 22nd May, 2010 CONTENTS 1 . Sector Review 2 . Current Trends a few. Profile of top 3 Indian Companies 4. SWOT Analysis 5.

Conclusion a couple of 22nd May well, 2010 1 ) Sector Review Structure & Development The amusement and theme park industry in India is about 20 years old in fact it is relatively new when compared to its source in UNITED STATES & The european countries. This market found their roots in India during mid and late eighties when a handful of innovative entrepreneurs took problem of landmark few theme parks in Delhi, Kolkata, Mumbai and Chennai. The growth from this industry started only within the last decade and that happened quite possibly during the creation of globalization the moment economic potential of the social capital were now being perceived.

A newly released market survey research implies that this industry in India is growing for a rapid rate and over a hundred and twenty amusement parks and water leisure areas are currently functioning in India. Out of which only 15% can be grouped in the “large parks” category, 30% as medium size parks and balance 57% are small size community parks. Investments to the beat of Rs 10, 000 crore will likely flow into the domestic leisure and leisure sector by 2020 with about 500 new parks are expected to come up across the country.

The Rs four, 000-crore American indian amusement and leisure sector expects clean investment of Rs 15, 000 crore by the season 2020. With regards to employment technology, the new theme parks are likely to make jobs to get six crore man-hours a month. It is estimated that the overall capital expense made in the amusement and theme park market in India till time, is more than INR 40 billion (excluding investment upon land). The estimated twelve-monthly revenue made by this industry is around INR 20 billion, at the moment, which is expected to grow to almost three times by the year 2020 at a CAGR of above 11%. twenty second May, 2010 Amusement Parks will be recreational features that offer a varied variety of entertainment options which range from theme theme parks to spine chilling roller coaster, 3D theatre to large wheel, in a cluster formatting. These recreational areas provide one-stop-shop leisure and entertainment alternatives for the entire family members at one particular place and therefore are a key way to obtain tourist attraction (domestic and foreign) and revenue era for the State. The demand for entertainment options including amusement parks, I-max, shopping malls are rapidly raising across the Country.

The main element demand drivers for the segments will be rising base of middle section class, raising disposable profits, changing lifestyle, cultural change and elevating emphasis to acquire a holistic your life with a balance of work and leisure. Tourism- Amusement parks Over the last decade home-based tourism got grown @ 14% with an average and currently it is estimated at 527 mil. Out of this, the entertainment park sector generated just 15 , 000, 000 footfall during last year. Internationally, domestic and international tourists comprise a lot more than 50% of the total footfall at well-liked amusement parks. We could, therefore , expect that there ould end up being manifold embrace footfall in amusement parks in India since the large recreational areas in India are little by little converting themselves to bigger destination leisure areas with added investments following foot methods of large global parks. Presently for a populace of 1. 1 billion in the area, there are just 120 theme parks and 45 Family Entertainment Centres. This indicates that the progress potential of Indian amusement and amusement park industry is usually substantial. The high progress potential in the industry in highly inhabited India will boost travel, social infrastructural development and employment era.

The success and growth potential of the industry is resulting in to the advent of new manufacturers of amusement parks’ rides in India. 4 22nd Might, 2010 Today, Indian companies can produce intercontinental standard quality products in a competitive price for the domestic as well as the global industry. Both these areas have great potential. Amusement parks have not received their credited recognition for their enormous potential as an infrastructural center for tourism. The enjoyment industry throughout the world is a very significant part of the travel and leisure effort.

You read ‘Amusement Park Industry’ in category ‘Papers’

In India, the tourism coverage does not address the demands and the potential of the leisure industry. Consequently, today the amusement industry in India receives simply no special bonuses. Recreation Industry , Theme parks Recreation Industry is currently one of the exciting sectors in India. The current marketplace for enjoyment is predicted to mix USD 1 bn in next few years. The leisure sector mainly contain amusement area, malls family entertainment centers (FECs) and multiplexes. The present consumer base is estimated around 40 million persons.

At present there are around two hundred FECs in the Country and the number is expected to grow to 400 over the following couple of years. Amusement parks contribute almost 40% with the total leisure time industry proceeds. Through the years though there is a healthy and balanced growth, yet at the same time it is burdened simply by local entertainment tax starting from 10 to 25 % in various says. Further in the event that any imposition of Central Tax just like Service Duty will cripple the whole industry. The market can absorb either of the taxes and never both, this individual stated.

Further more he advised to make entertainment industry an important part of tourism and development in India with the Central Govt Level. Fun Industry happens to be one of the most fascinating sectors in India. The existing market pertaining to leisure is definitely estimated to cross UNITED STATES DOLLAR 1 bn in years to come. The leisure industry generally consist of amusement park, malls family entertainment centers (FECs) and multiplexes. The present client base can be estimated around 30 , 000, 000 people. a few 22nd May possibly, 2010 Presently there are around 200 FECs in the Country and the number is usually expected to grow to 400 in the next few years.

Amusement parks add nearly 40% of the total leisure sector turnover. Retail- Amusement parks Growth of India’s price tag sector was the main power for the amusement industry in India. Famous 10 Amusement parks in India: 1 . Veegaland Recreation area Situated by Pallikkara, this state of art Enjoyment Park is merely 14kms away from Kochi/Cochin. Spread over a whooping 24 quadrat of terrain, its six storey excessive Vintage Fortress and Caterpillar Village give a Fairy Tale atmosphere. The musical technology Fountains, blossom gardens, drinking water pool and water slideshow add to the appeal of the Veegaland Amusement Area. 6 next May, 2010 2 . Sea Park Sea Park is found at Gandipet, 20 km. from Hyderabad, in twenty acres of landscaped home gardens, an entertainment park that you haven’t noticed the likes of however in India. It is one of the first theme leisure areas started in twin-cities and remains a great hit especially with children.

But it is not the young ones by itself who enjoy, even adults can possess lots of entertaining here. It is a family leisure park offering a good mixture of fun and excitement for people of all ages with normal water rideskiddies pool area, wave pool area, water slides, dry rides- super loop, the 62 feet substantial ride, thumping cars, throw bomb etc . 7 twenty second May, 2010 3. Ramoji Film Town Ramoji Film City is a ultimate leisure destination for holidays, honeymooners, company conferences, events, theme get-togethers, adventure camps, family picnics and grand weddings. our planet s major integrated film studio complicated spread over 2000 acres of land. It was opened by Film Producer Ramoji Rao in the year mil novecentos e noventa e seis. It’s regarding 25 km’s from the primary city of Hyderabad and is open the 7 days of a week. The Film City Sophisticated has urban landscapes people and Australia as well as India.

They have the Amazon Army Base while the newest additions to the sights of the Film City. 8 22nd Might, 2010 5. Fun and food Small town Fun , N’ Foodstuff Village for Delhi was set up in the year 1993. Fun , N’ Food Village is situated for Old Delhi-Gurgaon Highway which is just 3 kilometers away from the Delhi international airport. Fun , N’ Meals Village is for all ages of individuals. Fun , N’ Foodstuff Village in Delhi was inaugurated by simply former Chief executive of India Giani Zail Singh. 9 22nd May possibly, 2010 5. Essel Community Pan India Paryatan Pvt. Ltd. PIPPL) is the firm holding EsselWorld – India’s Largest Amusement Park and Water Empire – Asia’s Largest Motif Water Area. Pioneers inside the entertainment and leisure market, it was EsselWorld that ripped people out of your staid environment of typical pleasure outings and unfolded before them the exciting new situation of a total leisure vacation spot. A welcoming complex within the coastal Gorai village in northwest Mumbai, “The Area of Fun” is sprawled over sixty four acres and is a relaxing gateway to a whole new world of excitement and fun.

Subsequently in the expansion plans pertaining to PIPPL, Normal water Kingdom makes this twin playground complex a whole destination independently. It’s never-before seen destinations set amongst unique buildings with intercontinental standard features and care, catapult Normal water Kingdom right into a different group. It is the only, truly worldwide water park experience in India. 10 22nd May well, 2010 six. Adventure Isle Sprawling above an area of 62 acres in North West Delhi, it has been made with the enterprise of Unitech Ltd and International Amusement Ltd. 2 weeks . 164 crore project with a water park and World Pogo.

There are 26 trips in all and all of them have already been imported , supplied by leading European companies such as Intamin, Moser and Zamperla, who have supply tours to Disney, Universal Galleries and 6 Flags. The park is specially popular among children and teenagers. The whole Island contains world class amusement Park, an adventure area and a water playground. Retail Environment Metro Walk (Delhi) is usually spread across 2 . twenty one lakh sq ft and is also anchored to the park. It overlooks a sizable lake which acts as a separator between the shopping center and the area.

The Area has twenty six rides spreading in an area of 3. 5acres. 7. Entertainment City It really is thought of as Disney Land of India , the Entertainment City in Noida. Unveiled by ex – cricket chief and business owner Kapil Dev, it spreads over a whooping 147 desagradable land with an investment of Rs 12 billion. Created over an area of 95 acres of land, the park has more then 30 rides, supplied from Western manufacturers. The Entertainment Town Park features three entertainment zones, a single for kids, 1 for teenagers and one intended for families every single with its own separate rides, attractions and food courts.

Furthermore it also provides a Shopping intricate known as the Superb IndiaThe Entertainment City is actually a is a partnership between Unitech and Foreign Amusement Limited, the promoters of Appu Ghar (Delhi). 11 22nd May, 2010 8. Nicco Park It really is situated in the heart of the main Associated with Calcutta in Salt Pond , the one of the most happening place pertaining to the kids and teenagers. The elders merely love to be here. Covering an area of 40 acres, it was opened in the year 1991. Jheel Meel was the earlier name of the park. It absolutely was renamed in he year 1990 while using restructuring of the park. It is the only Humorous Park in the world which has received ISO 9002 certification. It draws an astonishing 1 . a few million persons every year. being unfaithful. Gujarat Technology City Gujarat Science Metropolis has been made with a view of imparting education in the form of entertainment. On one of its area, it has small village during other aspect the provincial urban location reflects technical atmosphere. The Gujarat Technology City features something different via others in the area. Visited by former Indian President and Scientist Dr .

J P Abdul Kalam it demonstrates, mind blowing knowledge, models which is often worked after, a showcase of virtual reality, activity 4 corners, hands on labs and live demonstrations to provide an understanding of science and technology for the common guy. 10. American platinum eagle Resorts The silent however beautiful amusement park of Western world Delhi is spreading at 14 acres of area. Big yards here as well as the greenery telephone calls people to view the scenery natural beauty amongst the screaming voice of the city signals. It’s a Hotel cum Water Park. The beauty of the Recreation area can be seen from the entrance by itself. It has a enormous big entry , while using hugeness i think more wonderful.

The Platinum Resort is really a 30 minutes drive (25 kilometres drive by Paschim Vihar, on Delhi-Rohtak Road, NH no . twelve. It’s a good place for family gatherings, parties and of course the entertainment of the complete family. doze 22nd Might, 2010 13 22nd Might, 2010 Current trends Theme parks seek standard entertainment tax The American indian Association of Amusement Parks and Industries, apex body from the amusement parks, offers sought order, regularity in the entertainment tax staying imposed by different says. The Association rues which the exorbitantly recharged entertainment taxes by a lot of states is a major obstacle in the growth of the industry in these parts. West Bengal, Punjab and Gujarat charge entertainment tax at 20%, 40% and 25% respectively, whereas the entertainment duty rate hovers around 5-15% in many the declares. Real Estate businesses plans to into the forex market Though the unorganised players keep a majority talk about in the market, the organised players are also increasing their bottom. Groups like Nicco Recreational areas, Zee group, Unitech, Turner and several real estate businesses are developing amusement parks in different regions. The foreign designers are also stepping into the Of india amusement industry through collaborations with American indian companies. 14 2nd May, 2010 Sixth is v Guard group entered into amusement parks V Shield Group of companies, based in Cochin in Kerala, is discussing with house owners in Mumbai and Chennai for starting amusement parks. The group, which is running Veegaland in Cochin and Wonderla near Bangalore, has recognized a place close to Chennai to begin a watertheme and enjoyment park, yet negotiations had been still about. Growing vehicles facilities Travel corridors like expressways as well as the Metro range are delivering an increasing number of persons closer to entertainment hubs. To that particular extent, they trigger regarding formal way of entertainment.

A single major expansion witnessed in National Capital Region (NCR) over the last 4-5 years is the expansion of Delhi Metro line. This procedure started in Central and American parts of the town and is at this point on course to website link South Delhi and Gurgaon. This has supplied common man with a mode of transport that is the two economical and convenient. When daily travels like the ones to college or workplace have already been simplified , the occasional weekend outing has also been made easier as a result of enhanced connectivity to popular entertainment destinations. 5 22nd May well, 2010 Enlargement of Local area rail job One of the first entertainment destinations, which is strategically located close to Rohini City Station, premiered by Unitech. This project was launched before the completion of the Metro collection and continues to be fully functional since January 2007. This comprises Adventure Island , an entertainment park as well as the Metro Walk MallThe development of Delhi Metro provides us reason to be very optimistic regarding future of the projects in Rohini, specifically Adventure Area.

While the city is filled with department stores and selling spaces , this is one of the few amusement parks and so we anticipate a significant increase in footfalls upon extension of Metro collection to South Delhi and Gurgaon, while distance will not be a primary consideration. Profile of leading three American indian Companies: 1 . Nicco leisure areas, resorts ltd NPRL was incorporated with the prime objective of providing educative entertainment and wholesome fun for the entire relatives simultaneously endorsing tourism. NPRL presents an entire leisure package deal in an earth-friendly atmosphere with thrilling voyages, eateries, unique landscaping, and indoor sporting activities.

This leisure park offers all kinds of entertainment under one roof and handles its offerings with professional animation. Business part of the company: For Nicco Park, it offers an array of rides and facilities, that this company companies in addition to setting up the operation of Amusement or Water Leisure areas on turnkey basis. 16 22nd May well, 2010 The corporation is connected with TUV, India (affiliated to TUEV, Germany) who commission rate an annual inspection of all their major rides along with manufacturing inspections for the new rides based upon approved the good quality assurance plans.

The business can offer overall consultancy to set-up and run Topic Parks successfully. • On the market price of Rs. seventy. 00, the stock trades at P/E of 12-15. 35 by and doze. 96 xs for the income of FY10E and FY11E respectively. • Earning per share (EPS) of the organization for the earnings of FY10E and FY11E is seen by Rs. 5. 56 and Rs. five. 40 correspondingly for equity share of Rs. 10. 00 every. • We all recommend ‘BUY’ in this particular scrip which has a target selling price of Rs. 85. 00 for Moderate to Long-term investment. Particulars Net Revenue (Rs. Mn. ) Net Profit (Rs. Mn. ) EPS (Rs. ) FY08 214. 0 12. eighty 2 . 73 FY09 244. 00 21. 30 5. 56 % Chg. YoY 13. 59 66. 41 67. 03 17 22nd May, 2010 2 . To the south Asian Companies Ltd Southern Asian Enterprises (SAENTER) is engaged in the company of creating and jogging amusement parks and has embarked into the real estate and films. It was incorporated on Mar. 21, 1990 and announced a open public issue on Mar. 40, 1994. In the past South Oriental Entertainment, this acquired its present term on Feb. 24, 1995. Associate corporations include VLS Capital, Gaurav Overseas Export products, Needle Eyesight Plastic Companies, Pragati Moulders, M.

P. Mehrotra (HUF), VLS Fund, VLS Securities, VLS Purchases, VLS Property Management, and VLS Purchases Inc. (USA). The 1st park was set up in the town of Kanpur under the name and elegance of Mikky House. Other parks had been set up in Lucknow and Ayodhya. In FY08, the company ventured into promoting of earthing products and execution of agreements for earthing and lightning protection devices. It has also ventured into television serials and film production in collaboration with AUM Sportainment. Come Dec is a recent production. • At the market price of Rs. 12. 6th, the share trades by P/E of -0. 14 x and 22. fifty nine xs to get the earnings of FY10E and FY11E respectively. • Getting per share (EPS) with the company for the earnings of FY10E and FY11E is observed at Rs. -0. fifty four and Rs. 0. 53 respectively for equity share of Rs. 10. 00 each. • We suggest ‘HOLD’ with this particular scrip with a goal price of Rs. 20. 00 for Medium to Long term expense. 18 22nd May, 2010 Particulars FY09 FY10E % Chg. YoY Net Product sales (Rs. Mn. ) Net Profit (Rs. Mn. ) EPS (Rs. ) 7. 40 1 . 87 0. 47 13. 03 -0. 54 , 76. 08 3. Mahindra Holidays, Places India Ltd

Mahindra Holidays, Resorts India Limited was incorporated being a private limited company named ‘Mahindra Holiday seasons, Resorts India Private Limited’ on September 20, 1996. The status of the Firm was changed to a general public limited organization by a particular resolution of the members handed at the twelve-monthly general appointment held upon January 29, 1998. The fresh certificate of incorporation major upon conversion was issued to the Organization on 04 17, 1998, by the Suceder of Firms, Tamil Nadu at Chennai. • On the market price of Rs. 482. 00, the stock trades at PRICE TO EARNINGS of 30. 2 by and 27. 92 times for the income of FY10E and FY11E respectively. • Earning per share (EPS) of the organization for the income of FY10E and FY11E is seen by Rs. 12-15. 69 and Rs. 17. 25 respectively for collateral share of Rs. 10. 00 each. • We recommend ‘BUY’ in this particular scrip using a target value of Rs. 575. 00 for Method to Permanent investment. nineteen 22nd Might, 2010 Information Net Revenue (Rs. Mn. ) Net Profit (Rs. Mn. ) EPS (Rs. ) FY10 5101. ninety six 1178. 37 14. forty-four FY11E 5694. 23 1307. 23 15. 69 % Chg. YoY 11. 61 10. 94 8. sixty six SWOT Analysis Strengths • Fastest growing sector High margins • Growing international Investments • Customers fulfillment Weaknesses • Seasonal organization • Low entry fees • No special offers from govt 20 22nd May, 2010 Opportunities • Currently to get a population of just one. 15 billion dollars in the country, you will find only one hundred twenty amusement parks and 45 Family Entertainment Centers. This indicates that the growth potential of Of india amusement and theme park market is substantive. • Transport corridors just like expressways as well as the Metro line are delivering an increasing number of people closer to entertainment hubs. The Indian gambling market is for the path of maturity, income levels happen to be rising and individuals want to have an exciting life. • The foreign companies reportedly interested in the Indian amusement parks market include General Studios, Time Warner and Disney. • Growing travel industry • Growing realtor mls database Threats/ Challenges • Elements such as monsoon and cold temperature affect the sector and in a year, only 75 days are the , maximum season’ intended for the parks. • Insufficient uniform taxation • Govt policies • Rising material cost of equipment 21 twenty second May, 2010

Conclusion: The high expansion potential in the industry in highly populated India can boost travel, social infrastructural development and also employment era. The accomplishment and development potential of this industry is definitely resulting in the advent of new manufacturers of amusement parks’ rides in India. At the moment for a inhabitants of 1. 15 billion in the country, there are only 120 amusement parks and forty five Family Entertainment Centers. This means that that the expansion potential of Indian leisure and theme park industry can be substantial.

Global leaders in entertainment theme parks and attractions like Widespread Studios, Disney, Sony and Ripley Entertainment are mulling over purchases of billions of dollars in India with the vast potential in this region. Private equity funds are also aggressively saving resources towards this sector. The growth of the Indian economic system will drive the Industry to, “grow both vertically & horizontally. Vertically, when it comes to the scale of investment and horizontally over the length and the breadth of the country. The best growth potential is the enormous amount of dormant/under-utilised area in India’s hinterland.

Accommodations and resorts are already exhibiting interest in expanding existing plots into whatever form little play areas to complete scale motif or normal water parks. _______________________________________________________ Disclaimer: This document made by our analysis analysts will not constitute a package or application for the purchase or sale of any financial instrument or since an official affirmation of any kind of transaction. The knowledge contained here is by publicly obtainable data or perhaps other sources considered to be reliable nevertheless we do not symbolize that it is accurate or finish and it may not be relied in as such.

Firstcall India Equity Advisors Pvt. Ltd. or any type of of is actually affiliates shall not be in any way responsible for virtually any loss or perhaps damage which may arise to the person by any inadvertent error inside the information contained with this report. This kind of document is provide for assistance only and is also not can be and should never alone be taken as the foundation for an investment decision. twenty two 22nd May well, 2010 Firstcall India Collateral Research: Email – [email, protected] com B. Harikrishna Banking N. Prathap THIS A. Rajesh Babu FMCG C. Sixth is v. S. D. Kameswari Pharma U. Janaki Rao Capital Goods Electronic.

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