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Marketing

O Angel School College of Business and Accountancy Major in Marketing Management Published by: Banguguilan, Janine Cemania, Jonathan Serie, Angela Mandani, ElaineSubmitted to: Roll, JacquelynMr. Randy Mamangon Oct. almost eight, 2012

Cut of Bliss is a bakeshop that offers sweets for everyone, providing sweet mouth watering foods to fulfill the nice tooth of each and every individual.

Each of our customers are individual who enjoys sweet snacks. Slice of Heaven presents a variety of sweets like truffles, pastries, and baked food that is available in the store from 9am to 8pm and can be order online to conserve. We were gonna introduce available in the market our cool product called “Fried Oreos. This is certainly made of Oreos battered with pancakes mixture then deep-frying it. We all believe that deep-fried foods are not healthy but consuming in moderation is usually okay.

The marketing aim is to position our brand in the market and an increase with this market share simply by 10% after a year of operation. The financial objective is to create sale to recover our purchase after a 12 months. The opportunity we all saw through this product is the fact that fact typically Filipinos like Oreos, we are trying to provide them with different knowledge and taste in their favorite cookie in addition to a price they can afford. The truly great tasting puddings the Cut of Bliss will provide are sure to appeal every individual who have sweet tooth through Pampanga region. II. Situational Analysis A. Company Background

Slice of Heaven begun last Sept. 2010 13, 2006 by Janine Banguguilan, Jonathan Cemania, Angela Del Sarta, Elaine Mandani, and Jacquelyn Roll. The love in baking and making sweet doggie snacks of the pioneers pushed them to try in the event others will preferred it too. Therefore they created a page on the web hoping that there is any potential prospect that loves in addition to need of low- expense great tasting sweets. They initial targeted all their family and friends to try all their product and by words of mouth there exists a positive opinions. They put up the organization because of frustrating people ordering online. W. Product Backdrop

One day the group was watching an American reality TV demonstrate that the persons in there was complaining how come Americans wish to fry almost everything. They were consuming Oreos that moment therefore they did try to fry that. They were amazed how good it had been. Since it was easy to make and it gives different treat experience, this gave all of them the idea that it will be easy to sell. That they gave a lot of in the area and all the feedback was positive. C. Market Account Our current markets will be the female college students and Korean students. Females usually like sweets and soft treats, and surprisingly, Koreans just like sweet treats, too!

G. Competitive Evaluation Our direct competitor inside the bazaar are the groups that offers sweet treats as well, in addition to the market may be the doughnut industry because it is a sweet handle that can load your tummy. However , the Fried Oreos is a new comer to Filipino people because it is unheard of here in the country. So persons will be wondering on how it is going to taste that it will surprise them how good it had been. We can assure to them that it was newly made daily and the price they pay it off was worth it. III. SWOT ANALYSIS * STRENGTHS 5. The uniqueness of the merchandise. An Oreo battered in pancake blend then deep-fried it. The purchasers can have the product as snack or breakfast. * The product is easy to sell, since most of each of our target market is definitely fond of eating Oreos, and this time a new version of Oreo. 5. WEAKNESSESS 2. The product may not be stored for a long period. It is best to consume immediately. * The product is not known and new in the market. * The health conscious persons will not buy this. 5. There are many competition in the institution area that offered nice treat. * OPPORTUNITY 2. The product is easy to sell since most of us Filipinos are fond of ingesting sweet and the price is very economical. There will be a better chance for all of us to sell all of the product because the number of each of our target market are usually more than enough, and most of them are students. * Our place of distribution is incredibly accessible, consumers can easily locate our retail outlet. And each of our place of division is a place we’re a lot of people pass, it is just a crowded place. * HAZARDS * The product can easily be replicated because of its straightforward ingredients, any individual can easily make the product because of the ingredients that we all used and the preparation from it is very easy. Competitors who also are selling items that are similar to our item might do anything to be prior to us, some may sell all their product in lower price so that customers will be enticed to obtain their products. 4. OBJECTIVES A. MARKETING TARGET Our promoting objective is usually to increase sale by elevating the number of people that make a purchase although browsing our online store by 20%, increase product understanding, establish our name inside the food market, and location our company. The estimated orders which will sell in two time are 167 orders. N. FINANCIAL AIM

Our economical objective is always to generate a customer of P4, 843. 00 and sell 167 orders of fried Oreos for two-day Marketing Bazaar. To be able to attain this aim, we must ensure that our product is safe and delicious to eat. We must also promote the product so that we can sell more that our goal. V. TARGET MARKET Our target markets will be the student in most levels, instructing personnel, and employee in Holy Angel University. VI. MARKETING STRATEGIES A. PRODUCT APPROACHES * Toast Oreos is constructed of Oreo cookies battered in pancake mix then profound frying this. Sprinkle with powdered sugar intended for presentation.

We can advertise our product by posting on-line, words of mouth, and giving totally free taste within our booth. We also offered free delivery within institution area. You can order in our booth then simply give the some place if you want your order to be shipped. We will likely post photographs of satisfied random persons in the college that tasted our product. VII. TIMETABLE DATE | ACTIVITIES | PERSON IN CONTROL | Jul 20, 2012 | Merchandise conceptualization | The Group | Come july 1st 30, 2012 | Item sampling/presentation | The Group | September. 10, 2012 | Distribution of 1st draft, portion 1 | The Group | Sept. -10, ’12 | Procurement of natural mats | The Group | September 13-14, 2012 | Advertising Bazaar | The Group | VIII. CONTROLS The contingency program if we ran out of share is to call Janine’s mommy to get the products ready and we’ll get it inside their home. As well, we offered free delivery in the institution area in the event can’t accommodate their orders right at that moment. 1 hour before shutting time, we will reduce our value that only the capital will certainly recover. IX. FINANCIALS COMPONENT I B. FORECAST OF SALES/INCOME ASSERTION FOR two DAYS Forecasted Income Assertion for September 13-14, 2012| SALES | P4, 843. 00 |

COST OF ITEMS SOLD | P2, 181. 50 | PROFIT | P 2, 661. 50| LESS: BILLS | | ADVERTISING PRICE | P 700. 00 | PRODUCT PACKAGING EXPENSE | P 1, 000. 00 | ASSORTED EXP (OTHERS) | L 100. 00 | | | NET PROFIT | P861. 50| X. RENDERING Before the time of the bazaar, we roamed around the grounds to give totally free taste of your product. Put into effect pictures of which with the indication “I take pleasure in Fried Oreos! because all of them provided positive opinions about the item. We as well did fun marketing simply by posting about Facebook our tarpaulin design and style and genuine photos of our product.

Within the first time of the advertising bazaar, we all stick to the plan of providing 3pcs every pack of Fried Oreos at P29. Our designated booth is ideal because it is near to the ATM devices and almost at the beginning of lined-up booths in the bazaar that students and employees seriously notice each of our booth. We all also posted the images we took yesterday to use it as advertisement. We are surprised by the number of individuals buying each of our product, a lot of requested intended for per part selling and lower the price per bunch. We aren’t do that due to inventory purposes and the expense of the ingredients.

We all also consider free transport in the college area only and we likewise take merchandise reservations that is already paid and just shipped it to their room the next day. On the last day, we all make an offer of 6pcs per packs at P55 since we have customers that buy more than two packages. We likewise did personal selling by going to senior high school buildings and faculties to market our item there. Within the last hour, we make the price of 3pcs every pack by P25 and 6pcs every pack in P50. Each of our goal is to sell 500 pieces of Deep-fried Oreos that may be equivalent of 167 bags.

On the inventory, we all sell 561 pieces equivalent to 187 packages. XI. LEARNINGS * Teamwork * I was surprised by the number of people visited our presentation area that we nearly ran out of stocks. Janine already went home to generate new ones before the crowd went after that Jonathan was required to go to their residence to have them. Before Jonathan arrive, Blue jean list instructions to buyers who will bought more than two to deliver this to their building so they do not wait for this. We this individual arrived, Angela and Elaine worked on the products then the snooze deliver the orders. Being accountable, like doing work in a real organization entity 5. We were assigned in different process: Janine because the leader and cook, Jonathan as the delivery gentleman and advertising and marketing agent, Jaq as the marketing leader and designer, Angela because the cashier, and Elaine as the merchandise assurance. I was expected to perform our work efficiently and effectively to be successful in our bazaar and to fulfill our objective. In starting a business there ought to be goal, promoting plan, monetary plan, confident attitude, surrender, and more effort to receive and fulfill potential buyers. 5. Being in the marketing universe We all experienced yelling to market our item and giving it for the passers-by, and going to the building and performance. We likewise learned how you can face denial, instead of feeling depressed, we learned how accept it as part of the advertising world and how we can alter that right into a yes. It truly is needed to show enthusiasm intended for the product we are offering, regardless of how tired our company is. This means that you need to love whatever you are doing when you are selling the merchandise. At the end of the day it feels good that there are nothing left in our product, in short our product continues to be sold out. How to deal with Customers 5. Many customers have their different perceptions regarding our merchandise but we could offer them the very best experienced they will get once they bought our product. * Marketing Prepare * We have now a guide and background how business run in real life. How to selling price, advertise, market, compete, and value our customers. 2. I f we were given the chance to execute the plan as a possible business enterprise, all of us will establish a dessert shop, will add more products like fried chocolate, fried cloud on the lookout for, cakes, pastries, etc .

All of us will also prefer to add caffeine in the menu to compliment the nice treats all of us offered and go with fashionable. We like to make the shop more comfortable by having comfy car seats, relaxing feel, good music, and provide superb service for young technology to spend time in there. XII. FINANCIALS PORTION II A. ACTUAL SALARY STATEMENT (BAZAAR) Actual Income Statement pertaining to Sept 13-14, 2012| REVENUE | P5, 319. 00 | EXPENSE OF GOODS MARKETED | P2, 181. 60 | PROFIT | L 3, 137. 50| MUCH LESS: EXPENSES | | ADVERTISING AND MARKETING EXPENSE | P seven-hundred. 00 | PACKAGING PRICE | L 1, 1000. 00 | MISCELLANEOUS EXPERIENCE (OTHERS) | P 90. 0 | | | NET EARNINGS | P1, 337. 50| B. FORECASTED SALES FOR ONE YEAR Several weeks | Probability | Quantity (pack) 3pcs/pack | Product sales | Sales/Month(P) | January | completely | two, 505 | 29 | 72, 645 | Feb | 150% | three or more, 757 | 29| 108, 953 | March | 100% | 2, 505| 29 | 72, 645| April | 100% | 2, 505| 29 | 72, 645| May | 100% | 2, 505| 29 | 72, 645| June | 100% | 2, 505| 29 | 72, 645| July | 100% | 2, 505| 29 | 72, 645| August | 100% | 2, 505| 29 | 72, 645| Sept | *100% | 2, 505| 29 | 72, 645| Oct | 100% | 2, 505| 29 | 72, 645| Nov | 100% | 2, 505| 29 | 72, 645| Dec | 200% | 5, 010 | twenty nine | 145, 290 |

TOTAL | | | | 980, 693 | C. FORECASTED INCOME DECLARATION FOR ONE SEASON Projected Profits Statement pertaining to the year finished 2013| PRODUCT SALES | P980, 693. 00 | COST OF GOODS OFFERED | P 490, 346. 50 | PROFIT | P490, 346. 50 | EXPENSES (YEARLY): RENTAL (2k/month) | P 24, 1000. 00 | ADVERTISING EXP (1% of sales) | P 9, 806. 93 | TRANSPORATATION EXP (1k/month) | S 12, 000. 00 | MISCELLANEOUS EXPERIENCE (OTHERS) | P a few, 000. 00 | WAGES AND WAGES (16k/month) | P 192, 000. 00 | NET PROFIT JUST BEFORE TAXES | P247, 539. 87 | XIII. BOUT

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