7P’s of AirAsia Essay
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Item can be differentiating at the services marketing since intangible goods or services [Rafliq. M & Ahmed. L. K. 1995]. This means that services are provided by Airasia can also classify as a product.
Airasia had extended its providers to different element of world. The research was discovered that, the majority of respondent was moderately pleased in every part of product. When it comes to in every part of product researcher identified that, participants satisfied in part of top quality of food and beverage, AirAsia publication, variety of foodstuff & refreshment and AirAsia souvenir respectively. 3. two Price Price are for the marketers to deciding a pricing strategy and the quantity a customer willing to pays for the merchandise [Rafliq.
M & Ahmed. G. K. 1995]. From the total sample of the research it was found that, the majority of respondent was reasonably satisfied in every part of price.
When considering in each element of price researcher found that, respondents were satisfied in part of the well worth of value compared with range, pre-booking food (get 20% discount), price of meals & refreshment, pick a chair (add RM 50) and excess suitcase charge (add RM 60 ) respectively. From the total sample of the research was found that, the majority of respondent was satisfied level in every single part of campaign [Gama. D. A. P. 2011].
When considering in each element of promotion, specialist found that the most pleasure was campaign for new destination, the second was promotion for special festivity or situations and frequent advertisement and then was campaign for arranging ticket which include hotel room, finally was current condition of promotion accuracy and easy to understand. 3. 5 People Through the total sample of the research it was discovered that, nearly all respondent was satisfied level in every component to people [Gama. M. A. G. 2011].
When it comes to in every single part of persons, the specialist found that there were two-points that acquired the same score as most happy; Booking ticket via AirAsia’s website and payment through credit card, the second was there are many destinations offered and next was Check-in surfaces are available and sufficient and finally was AirAsia counter assistance. 3. 6th Process Through the total test of the exploration it was discovered that, virtually all respondent was satisfied level in every component to process [Gama. M. A. P. 2011].
When considering in each part of procedure, the specialist found that one of the most satisfactions partly of procedure was information regarding schedule, vacation spot on AirAsia’s website, appropriateness of airline flight schedules, fast check-in method, depart and arrive on time and receive baggage swiftly. 3. six Physical Evidence From the total sample from the research it was found that, the majority of surveys takers was somewhat satisfied level in every a part of physical proof [Gama. D. A. P. 2011].
When considering in each part of physical facts researcher located that, respondents were pleased in part of space of storage area and illustrate the unexpected emergency instrument, cleanliness of cottage and toilet, seat location and convenience of cabin seat respectively.