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RESEARCH PAPER I. Industry/Company Background Cheese burger Machine is an industry. Day Burger is an established foodstuff franchising company with more than 26 a lot of expertise in the delivery of first-rate food products and meals service businesses.

Since 1982, we have offered millions of our on-of-a-kind, vigorous, DELICIOUS burgers, in Small Burger retailers all over the Philippines. Today, we continue to explore opportunities and take full advantage of each of our market potential.

We maintain dynamism in developing our product line to accommodate the various preferences of our developing market. We all relentlessly work at building trustworthy systems to boost and ensure the very best product and service standards. And, we take our franchising goals a notch higher by collectively envisioning with this partners and by matching the strength with theirs to accomplish maximum benefits, not only in our francise organization but moreover, in people’s lives.

The market share underneath the burger for the wheels portion can be referred to by the subsequent figures based on my declaration in today’s market- Minute Burger- 34, Hamburger Machine-31, Angel’s Burger-21, Excelente bonita’s-8 Other’s-6. Minute Hamburger has now widened all over the country through franchising. Their franchising package deal amounting? three hundred and fifty, 000 includes business operations support, administration training providers and Marketing/ Promotional Support. II. Eyesight, Mission. Vision

By 2020, Minute Burger shall be the Quick Assistance Food Cycle of Choice pertaining to the value conscious consumer by giving innovative and environmentally sustainable food products and services that meets global standards through operational quality, aided simply by highly skilled employees and franchise partners with a shared mind set to develop memorable encounters and to likewise achieve local and foreign expansion. Mission To create confident customer encounter. III. MODIFIED MISSION STATEMENT 1 . CLIENT

To ensure that every guest obtains prompt, professional, friendly and courteous services. To maintain a clean, comfy and well maintained areas for our guests and staff. installment payments on your PRODUCTS , SERVICES To offer delicious and remarkable food and beverages. That the food and drink we offer meets the very best standards of quality, quality and seasonality and combines both modern-creative and traditional Asian kinds of cooking. 3. PHILOSOPHY In Minute Cheese burger, we Believe that Fast Food is all about sustaining the satisfaction of folks.. EMPLOYEES To provide all who have work with all of us a friendly, cooperative and worthwhile environment which encourages long- term, fulfilling, growth job. To keep our concept new, exciting and on the leading edge of the food and entertainment industry. a few. TECHNOLOGY To supply the guests the data about the Minute Burger less difficult. 6. MARKETS 7. SELF-CONCEPT To ensure that almost all guests and staff happen to be treated while using respect and dignity that they deserve. To thank every guest pertaining to the opportunity to provide them.

By maintaining these targets we shall be assured of a good profit that will enable us to contribute to the community we provide. To provide by a fair selling price , dietary, well-prepared foods , only using quality materials. 8. CONCERN FOR PUBLIC IMAGE To actively bring about sustainable advancement through environmental protection, sociable responsibility and economic improvement. To us, that means appointment the needs of society today, while respecting the capacity of future generations in order to meet their needs.

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