airline industry and american airlines term paper
Excerpt via Term Paper:
Nor United Flight companies nor Delta flight 1921 has been able to generate considerable cost savings with regards to fuel, even if for conditions beyond their control.
Contrary to the various other airlines, “Houston-based Continental Air carriers Inc., the fourth-largest aircarrier in the U. S., has actually invested in customer-service advancements, increased its routes, and kept prices steady, almost all while controlling to lose the smallest amount of money recently, ” an impressive statistic when ever one thinks that while Ls lost $68 million in 2005, Delta lot $3. 8 billion. Continental has deployed a distinctive strategy of emphasizing one particular core competency. It was not able to slash deals drastically mainly because higher gas and labor costs, and it could not really compete with the amount paid of value carriers, so it instead identified Continental’s most valuable buyers and presented them one of a kind customer software program as automatic tools and greater efficiency. Technology can be its emphasis in customer satisfaction
D’Agostino 06\: 1).
For example “if a great airplane much more than 80 minutes past due, we’ll send out an automated email to our top rated customers on that flight apologizing pertaining to the hold off, ” says Mike Gorman, senior movie director of consumer relations…. Each of our best buyers get advantages, like frequent-flier miles, for the inconvenience’…[and] the individuals who receive those e-mails increase their business with Ls by 8%, a significant physique when you consider that those customers pay top dollar for fares”
D’Agostino 2006: 3). Continental is usually one of the few airlines to provide meals on every flight, and it extended its tracks last year to compete with a lot more limited ways of value service providers
D’Agostino 2006: 2). “Company executives recognized that the fickle, low-cost consumer would never become their breads and chausser – they have a tendency to hop from company to find the cheapest fare” hence the company made a decision to concentrate on appealing to a faithful group of regular fliers who be offering more intended for superior customer service
D’Agostino 06\: 2). This obeyed their mantra to ‘Work Hard, Fly Correct, as your company’s inside slogan shows its stress upon expensive business travelers
D’Agostino 06\: 2).
D’Agostino, Debra. (14 July 2006). “Case Study: Continental Airline’s Tech Strategy
Takes Off. inch CIO. Recovered 1 May well 2007 at http://www.cioinsight.com/article2/0,1540,1989438,00.asp
Katz. David. (15 Mar 2001) “Delta’s Method for Reducing Disturbance. ” CFO. com. Recovered 1 Might 2007 in http://www.cfo.com/article.cfm/2992209
Porter’s Generic Strategies. ” (1999) Quick MASTER OF BUSINESS ADMINISTATION. 1999. Recovered 1 May possibly 2007 for http://www.quickmba.com/strategy/generic.shtml
Rowell, David. (2002). “Six Steps to Success to get United Airlines” the Travel around Insider. Retrieved 1