consumer personal preferences

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Consumer Patterns

In order to support and prove the research supplies above, the survey was conducted. Survey consisted of twelve questions regarding consumer choices and general awareness around the sustainable problems. Furthermore, the questionnaire was given only to Russian language speaking citizens from former soviet states, as the main fascination of the answers was meant to give a quick representation and support on the mentioned affirmation of “soviet” soviet mentality and separation of the advancement.

Major results in the survey revealed that Outlook on foreseeable future development One of the main problems connected with comparatively gradual development of the sustainable procedure in fashion is former USSR countries, besides being affected by politics and famous consequences, is usually connected with lack of governmental and consumer consciousness on moral issues. This leads to the non-existing need for lasting products and moral operations in the industry. The majority of the designers in Russia and Ukraine, as an example, today facing problems just like lack of the governmental support on the level of creation processes, in addition, difficulties in sourcing organic materials or simple open public understanding and support. Examining blogs and articles of existing green fashion influencers in Russia and Belarus, can be seen that the current plus the most important is actually the lack of general public awareness, consequently their main goal is to raise it comes for the first look of every existing and appearing sustainable business.

Talking about EUROSTAT Statistical data publication (2016), East European Belarus, Ukraine and Russia usually spend 9 per cent of their household expenditures on clothes, footwear and accessories, on the other hand, Western The european union tends to use around your five per cent of its household in the same products. That is also a crucial reason why The ussr should not be excluded from the set of the countries with high consumption amounts, which impact the numbers of production and for that reason affecting the planet.

Second-hand market position

According to moral Fashion Discussion board data (2016), since 2008 Russia faced with a fall in exchange rates, which is influencing the way of consumer behavior. If review the ingestion data by few years ago, can be seen that fashion was more accessible. As a result of these elements, it can be noticed an increasing advancement the variety of sartorial platforms and also other different varieties of demand, for instance , renting or perhaps sharing solutions for clothes, footwear and accessories, or perhaps second-hand marketplaces online. Reporter Fann Simm (Prospect Magazine) claimed that there is a lack of the necessity for taking and reusing clothes, shoes and equipment. What is more, foe someone it even may well look like an insult, as a result of some facts connected with past history pertaining to second-hand marketplace in soviet and post-soviet times.

History of emerging and development of second-hand market in Post-soviet countries

Analysing sources dedicated to the development of second-hand market in Former soviet counties was figured out it started to obtain the second-hand marketplace phenomenon, that exists in other counties throughout the world for a century, appeared just in the 90s, and not at its best quality. Various people still recoil from the signs of Second-hand remembering humanitarian aid of soviet occasions ” was piled in a heap of dirty crumpled clothes, a bad smell and a crowd of individuals looked like homeless digging generally there. In recent years, second-hand came to all of us already in the civilized kind ” nice little outlets where it will be possible for a any amount of money to buy top quality and quality clothes. In the meanwhile, regrettably, second-hand is normally regarded as another solution for low-income citizens, which usually items by expensive boutiques just cant afford that. The seller every thing wrapped in paper and put it in a beautiful deal. It is regarded that these retailers are designed for people with fairly low financial income.

Xenia Cherny-Scanlon stated that: “In Europe, it’s regarded really appropriate to donate or to give your old children’s clothes aside. Some people also sell all of them second-hand. It can commonplace. When my friends gave birth, I would personally give away a lot of things that I would not be using any longer. In The ussr, it’s nearly considered a great insult should you give something which is not really brand-new. It’s like ‘Oh, you’re providing me the cast-offs, and it’s really not known as caring. It’s seen as definitely not making an effort. inch From this affirmation, it can be plainly seen that even the offering of clothes coming from people who find out each other, in major of post-soviet countries considering improper.

Non-profitable agencies

Taking a look at another model, which is a nonprofit charity business and public attitude toward it today should be described the following. According to Russian federation Beyond on the web source, Valery Koverchik businessman and the owner of the 1st charity shop in Yekaterinburg claims that: “The word ‘charity’ or ‘second-hand’ scares apart many Russians. When people listen to it, they think: ‘Now they are going to ask for something, ‘”. This particular answers and opinions of the community shows the actual “soviet” attitude. Polina Filippova, the overseer of the Russian branch of the UK-based Charitable organizations Aid Basis claimed that, “The is actually that the frame of mind to the idea of charity in Russian world leaves a lot to be preferred. For the majority of Russians, charitable trust means supplying alms to a beggar in the subway while they are worried about organizations employed in this sphere. And nonprofit organizations will be under difficult government control. “

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