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Toyota, Ford, and Volkswagen Websites
The navigation system of any website is a roadmap to all or any information contained in a site. The experience of a visitor for the website can be influenced by ease which he can navigate through different bits of information on the web site. A good experience leads to more business intended for the company that runs the website. The chosen websites just for this assignment participate in Toyota, Ford and Vw. Navigation equipment for Toyota’s and Ford’s websites appear identical but navigating through Volkswagen’s internet site is different and challenging. This paper attempts to look at the websites of the three companies.
Most beneficial Website
Of all the 3 websites, Toyota’s site is the most effective when it comes to navigation. Because noted earlier, Toyota’s internet site seems to have identical navigation equipment with Ford’s website. Yet , the two sites are different in the menu composition. In a site, menu courses the visitor to find information that they want about a company and its products (Roque par. 3). Ford’s and Toyota’s sites direct visitors to learn information by producing the companies’ names in the top left side in the website. The names are obvious and give backlinks on which visitors can simply click. Both sites have their top parts containing information about automobiles, dealers, auto financing and owners. The upper details helps in horizontal navigation. Yet , Toyota gives information for vertical routing. A visitor in Toyotas internet site can find details about Camry, Tacoma, Highlander, and Rav4. The descriptions of those Toyota cars are within the vertical info that continuously pops up on the website. On the other hand, Ford’s and Volkswagen’s sites might not have information which can help in vertical navigation.
The site content for Toyota’s website is definitely satisfactory in guiding visitors to find the info they want. The site uses subheadings that have several fonts and clear relates to the product information. Also, this website uses striking subheadings when mentioning vehicles to guide the visitor locate the information with ease because Esparza advises (par. 11). Although Ford’s site offers subheadings, that use daring colors to attract the attention in the visitor.
Toyota’s and Ford’s sites have “call for action’ element that tries to lure the visitor to find out information about several products. A call for actions aims at effective the visitor to obtain a product (Roque par. 5) For instance, Toyota’s site tells the visitor to learn every probability by buying the Highlander device. Ford explains to visitors to help to make more ‘first-evers’ happen. Volkswagen’s site does not have a call for action. Toyota’s site is effective because it bolds its subheading before that makes necessitates action therefore getting the interest of the visitor.
Least Successful
Volkswagen’s site may be the least powerful in that that lacks the menu framework. The website blows the visitor to click on the firm’s cookie policy. The site will not contain data that one can travel through either flat or top to bottom. Also, the site is certainly not interactive because required of websites. A site is interactive when it manuals the visitor to additional information which has a call to action (Roque par. 6). However , contrary to Ford’s and Toyota’s sites that necessitate the visitor to try different car models, Volkswagen’s site only guides the visitor to cookie coverage that does not include information about the products or services that the organization offers. Volkswagen’s site is additionally not methodized to form distinct headlines the visitor go through to discover the information they want since it lacks the “about us” “products” and other subheadings in the menu structure. Because noted previously, the websites have the labels of the companies mentioned on the top to guide visitors to learn more about the businesses.
