ethnical misunderstanding composition

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Nowadays, together with the development of modern tools, the world is commonly a global small town. It is quite useful to contact people from other countries by telephone, fax or within the internet. Therefore , firms drive more opportunities to sell their products abroad. However , inevitably, different countries have their personal unique nationalities. Hofstede who will be a pioneer of comparative intercultural research describes lifestyle as “the collective coding of the brain which differentiates the associates of one group of people via another (Henk, Joseph Soeters and Philip Ester 2004, 34).

Because of diverse organization management, languages as well as traditions, cultural conflict will arise from communication between people of different cultural backgrounds. This essay attempts to present the key elements of cultural misunderstanding during cross ethnic business after which find a few effective ways to prevent or reduce those problems.

Several cultures make the world diversified. However , regrettably, it also triggers some negative effects on foreign business, which will lead to misunderstanding, confusion actually anger.

It usually appears in following aspects:

1). Misunderstandings based on power distance: In accordance to Gallois and Callan(1997, 28 ), “the distance between a manager and subordinate can be viewed as to degree to which staff can believe their bosses or managers. It has two different styles: large distance and low distance. High electric power distance culture is usually present in some oriental countries, specially in Japan, Korea and Chinese suppliers. Superiors appear to be entitled to more privileges. These are the centre from the whole firm, their position (based upon age, knowledge, or position) gives them the right to tell others what direction to go, and subordinates always respect the managers.

On the other hand, in western countries, an employee can have different viewpoints to his or her boss and may discuss difficulties with their manager face-to-face. Basically, deference of power in low power distance is founded on knowledge and experience, instead of status or perhaps position alone (Gallois and Callan, 97, 28). As a result of different conclusion of electrical power distance, discord and disbelief must come up when two or more who originate from different electric power distance nationalities work together. Through this situation, managers ofmultinational firms must take notice of the clashes and become aware of the of ethnicities. The manager should know how to let all those employees work together harmoniously and cooperatively.

2). Misunderstandings based upon language: As the moderate of information, terminology is used to express ideas, thoughts, and morals. Different international locations use several languages, therefore there will be reduction or disbelief during connection. For instance, in certain countries, persons like applying implicit phrases, which are hard for and also the to understand. It will eventually cause big problems in cross-cultural talks. Language-based misunderstandings will happen, even with two indigenous speakers of the same language, but from diverse dialect teams or cultural classes, conversing, because of highlight, slang or perhaps technical terms.

In addition, according to Gallois and Callan (1997, 7), dialect is also associated with non-verbal conversation, which includes signals, body language, fixing their gaze and some types of non-verbal behavior are being used based on the user’s traditions. Therefore , rather that comparable gestures could have different meanings in different countries. Thus, the nonverbal route is another factor of misunderstanding. For example , an Of india shaking his or her head means “yes rather than “no! In order to reduce language-based misunderstanding, offshore sellers will need to follow the “customer orientation rule and do business in the user’s language and communication style. In other words, it is essential to pay extra attention to the communication method, even if it will take more time.

3). Misunderstandings based upon social guidelines. Social rules are defined as “shared expectations about the behaviour that should and should not take place in specific sociable situations (Gallois and Callan, 1997, 33). But the rules are different from one situation to a different. Take punctuality as an example: you know time is usually money, but when there is a meeting, Germans usually arrive five minutes before the start and The spanish language people will probably be late to get 15 minutes later. However , within their mind they are on time. Furthermore, when Traditional western people converse with each other, the standard distances will be between 0. 5 and 1 colocar. However , in China, the distance is much much less, especially in a restaurant once people’s physiques will touch very closely. Some Westerners truly feel uncomfortable for the reason that situation. All in all, to keep an open mind about other people’s social rules and respect for all those rules is incredibly necessary. “When in Ancient rome, do while the Romans do.

From what has been discussed just before, cultural conflicts are inescapable during cross-cultural business, due to differences in organization management, vocabulary, attitude toward times, sociable behavior, etc .. People are not every the same within the skin. Like a professional entrepreneur, he/she should be willing to study other nations’ cultures and keep an open head, and adapt himself/herself to match into the organization environment to obtain the best accomplishment in business.


Gallois, C and Versus. Callan (1997) Communication and Culture. JOHN WILEY&SONS

Vinken, H, Joseph Soeters and Peter Ester(2004) Comparing Culture Dimensions of Culture in a Comparative Point of view. BRILL

The Content of Intercultural Communication 25/01/2006

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