Fast food restaurant Essay

Essay Topics: Advertising marketing, Essay, Fast, Fast food, Food, Restaurant,
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Words: 983 | Published: 02.20.20 | Views: 221 | Download now

Almost all such meals is categorized as take out which can be prepared and offered quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and generally served by a manufactured form (Pollan, 2009). At first, American burger and french fries was regarded as the traditional junk food but now the field has been widely diversified and food like pizzas, fish and chips, burgers from McDonalds and Kentucky Fried Chicken etc . are all considered fast food.

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Fast food marketplace has shown a massive and regular growth. 5 years ago alone the industry has reached to $102. 4 billion dollars with a growth price of 4. 8% (Adams, 2007). Junk food chains like McDonalds run in more than 126 countries in six continents having more than 23, 000 eating places globally (Arndt, 2007).

White castle, another throughout the world fast food cycle, has procedures in more than 65 countries of the world; APPLEBEES restaurants located over twenty-five countries, Subways is present in 90 countries with total 39, 129 restaurants and so and so forth (Buthrie, Lin & Frazao, 2002). However , in accordance to most of researches, take out is not at all fit for into the can cause significant problems.

According to Marion Nestle, Couch of New York University’s Office of Nutrition, Food Research, and Public welfare, the improved calories in American diets are derived from eating more food generally, but especially more of food high in body fat (meat, milk, fried food, grain meals with added fat), sugars (soft refreshments, juice refreshments, desserts), and salt (snack foods) (Nestle, 2002; g. 10). This kind of report talks about some great as well as adverse points of acquiring fast food. Causes of popularity Before delving into the positive and negative aspects of fast food, it seems like appropriate whenever we discuss the reason why of fast food popularity. The question is what compels the People in america to eat this kind of poorly balanced food?

The answer of the query is not simple and involves a large number of factors. To start with, every culture has its own beliefs, philosophies, and the way to react to the items occurring within their lives. These types of reactions depend upon the tradition they fit in too. In present relatives structure and busy lifestyle it has been discovered that the raising communication deficit between parents and children has created a gulf among parents and children.

This changed life style, especially in low-income and single-parent families, has compelled the youngsters to take unhealthy and unhealthy food more often than required (Ritzer, 2000). Advertising and marketing also played a major part in elevating the take out popularity in the united states. According to National Tumor Institute, Commercial advertisers have learned that a consistent and prominent presence in the marketplace is key to achieving and holding industry share (National Cancer Start, 2000). Statistics revealed that in 2004 the whole expenditure of various food items which includes fast food restaurants was about $11. dua puluh enam billion. Take out advertisers goal ethnic hispanics directly through their own media outlets and programs.

Food products which are marketed for ethnic minorities are generally unbalanced and unhealthy as compared to the food advertised for standard audience (Reyes, 2005). Study conducted in 2005 portrayed that more than 52 percent of food items advertisement printed in Asian fashion and social magazines were publicized unhealthy and unbalanced meals as compared to up to 29 percent this sort of advertisements released in general publications (Duerksen ainsi que. al., 2005). Fast food products advertising usually target kids in order to create and set up brand dedication at an early age (Wiecha et approach., 2006). Among the list of six brands which have enjoyed very strong acknowledgement in kids, four will be related to food, i. e. Cheerios, McDonald’s, Pop-Tarts, and Coke (Comiteau, 2003).

These firms relied on the fact that the kids would psychologically connected to these firms even in their adulthood (Comiteau, 2003). On the other hand, recent exploration shows that customers prefer to acquire fast food coming from supermarkets. Because they have the perception that supermarkets present healthier meals options ( Advertising and marketing extremely significantly impact the obtaining behavior of folks and the idea cannot be turned down in totality that repeated use of this unhealthy food is known as a major reason for increasing weight problems.

According into a study, television advertisements and television observing is immediately associated with popularity of junk food (Bowman et approach., 2004). Benefits of using junk food The basic and many obvious advantage of fast food can be its cost and speed. Junk food is very quick and easy to prepare and serve. Because discussed over, the number of one parent household is continuously increasing in United States.

These kinds of single father and mother not only need to work to earn a good living although also have to make food for the relatives. For this sort of persons take out is a simple and affordable solution. Junk food not only ready at home quickly but can be ordered via fast food eating places which usually possess special offers and deals offered to make it cheaper or maybe more cost effective.

Take out comprises and enjoys the largest chunk of food industry. It has, in United States exclusively, sale of $120 billion by making use of more than 2 hundred, 000 restaurants. Fast food market has been very successful in term of operation enlargement by utilizing intercontinental franchising. The administration of different fast food corporations have learned by the passage of time how to make the most of the revenue potential of any fast food business by almost adopting a concept by giving that a functional technique. This is a single main trigger why fast food franchises have been completely a symbol of success among the contemporary food businesses.

Fast food sector gives minimal wages and financial benefits to their workers (McDonald’s Australia); nevertheless, it gives you jobs to approximately 3. 5 , 000, 000 people.

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