In order to maximize the use the utilization of this natural resource, the Singapore authorities goes to degree where they recycle and purify this particular they capture. These “policies have developed an expertise in water administration that has created a host of profitable companies” (Chowdhury, Singapore’s Every Wet- TIME, 2009) and one of the major corporations in this industry is Hyflux. Hyflux is known as a Singaporean homegrown water treatment company that”purifies waste-, salt- and rainwater” (Chowdhury, Singapore’s All Wet- TIME, 2009).
Hyflux supplies a wide-ranging set of integrated companies in water and alternative resources, from research and development, membrane layer manufacturing, procedure engineering, architectural, procurement and construction to operations and maintenance. Hyflux provides drinking water desalination and filtration remedy for its buyers and is a global leader in membrane technology and applications for replenishable resources and water remedy. The company takes pride in its award winning membranes which is among the company’s key core products. Company Perspective To be the leading company the earth seeks for innovative and effective environmental solutions.
Business Mission To supply efficient and cost-effective solutions to meet the clients’ requires through advancement and technological advancement. Company Values: Boldness – Care to dream, dare to do and challenge to excel Entrepreneurship – Nurture the entrepreneurial spirit, embrace problem and learn change Fulfillment – Go beyond internal and external customer satisfaction, take pride in job and deliver excellence Testimony – Always be the face at the rear of the brand, exceed in business execute and embrace best practices in corporate governance Hyflux provides 2, 1000 staff throughout the world (Hyflux Limited.
NA) which includes “200 multidisciplinary membrane specialists, researchers and scientists” (Hyflux Ltd., NA) in the company’s networks of innovative centers and vegetation. Employees happen to be widely different not only in the countries they may be from nevertheless also within their previous operating background, nationalities and activities. The various workforce of Hyflux added greatly to the success with the company through high productivity, creative thinking and effective and efficient decision making. Hyflux started business which is established in Singapore back in 1989 as then it offers grew and built you, 000 vegetation in more than 400 countries worldwide. Appendix 1 . 1 highlights a number of the countries through which Hyflux are operating in.
In the countries they have plants and operate in, they offer different types of services. For example , in Dubai, they give services in the sewage treatment industry and providing Kristal Membrane items while in Thailand, the company operates in equally wastewater reclamation industry and chemical sector providing Kristal and FerroCep membranes. The fame and reputation of Hyflux grew bigger in Singapore and the year 2001, it became the first drinking water treatment firm in Singapore to be classified by the Singapore Stock Exchange.
The present financial standing of the organization, a desk is displayed below evaluating last year’s final yr reports which year’s information Source: Hyflux Year end news release 2010 and 2009 (Hyflux Limited., 2010), (Hyflux Ltd., 2009) The company has become increasing in revenue in the year 2010 because of the major projects that are constant like their very own major herb in located in China which has been in cease for the past 12 months due to the economic downturn. In addition the business also gets high revenue from the general public and commercial sectors.
Origin: Hyflux 12 months end news release 2010 and 2009 (Hyflux Ltd., 2009), (Hyflux Limited., 2010) ————————————————- External and Internal Research The SWOT analysis to be used in this are accountable to understand the company’s internal power and weak points and also it is external chances and threats. Strength Among the root strengths that Hyflux has can be their CEO, Ms Olivia Lum who began the business as well as operation in the year 1989.
Ms Olivia Lum set tactical directions to make effective and efficient decisions for the company which allowed them to grow a small measured company hiring only 3 staff with all the capital of S$20, 1000 to one being of the “world’s fastest-growing technology driven drinking water solutions company” (Hyflux Limited., NA). As being a chief executive officer, they “develop and define the organization’s purpose, objectives, tactics, and long-term plans” (Lussier, 2009). Ms Lum offers accumulated a number of skills and knowledge in the hydro-chemical, biochemistry and biology, health and entrepreneurship which permit her to create effective and efficient proper moves leading to the company’s growth and success.
Second of all, Hyflux hires 2, 1000 staff throughout the world, in which a staff of “200 multidisciplinary membrane layer specialists, researchers and experts “(Hyflux Limited., NA) inside their innovative centers in Singapore. Employees great assets to any company through adding more value if they are skilled, determined and varied. Even if Hyflux has every one of the advance technologies and machines, it would be of no use (or unproductive) without a human being working behind it.
Hyflux engages “passionate, gifted and focused people who are continuously willing to drive the boundaries of the conceivable. ” (Hyflux Ltd., NA). Employees who take the initiative and therefore are driven will likely add benefit to the organization and its production compared to a staff who is becoming “forced” to accomplish their work. According to authors Steve Ivancevich and Lee Soo Hoon “In most agencies in Asia, effectiveness is usually measured by the balance of such contributory characteristics as reaching goals, employing the relevant skills and capabilities of workers efficiently and ensuring the influx and retention of well-trained and motivated employees. ” (Ivancevich & Hoon, 2002).
Additionally , having a diverse workforce who have are particular to do their particular task leads to greatly for the company’s efficiency through the creative ideas given coming from employees who have are from different backgrounds and society. Additionally, Hyflux possesses award winning water-machinery and advance technology which usually increases their very own popularity and the quality of their reputation. This kind of encourages more customers to partner and/or purchase from Hyflux and also promotes more investors to invest in the corporation. Weaknesses Large on staff has built up a significant increase in the functional cost of the company. in order to motivate employees, Hyflux has to teach and economically reward all their employees.
Yet , the company is targeted on workers too therefore they are not really looking at it as a expense but as a great investment instead. Furthermore, the company is definitely experiencing expensive cost in the businesses itself and the fluctuation of exchange rates contributes to this issue notably such as high loan rates via banks as well. Opportunities In Singapore, normal water treatment facilities are urged by the government to supply the region with more from the natural source and “The first of water agreements with Malaysia, which usually expires in 2011, is not going to be renewed” (Chowdhury, 2009) therefore the government is assisting the growth and operations of Hyflux.
Actually, the company has PUB, Singapore’s national normal water agency, like a customer and has built some major drinking water desalination plants under the management of PUB. PUB is becoming one the largest clients of Hyflux which usually reflects the company’s great and eco friendly relationship while using government. Generally in most countries that Hyflux enter into, the government offers always thought about them with prefer and a fantastic relationship is definitely formulated. For example , building the “world’s greatest membrane-based seawater desalination task in Magtaa, Algeria. (Hyflux Ltd., 2009). This is maintained the local govt and allowed them to become financially supported by national financial institutions in Algeria.
Threats As stated on the latest news release simply by Hyflux, one of its threats is a unpredictable difference in the currency markets (Hyflux Limited., 2010). An instability inside the currency (especially in those wherein the organization operates) may accumulate failures for the business. In some regions of the world, the supply, for example , could be more costly than expected inside the budget due to unstable exchange rates. Additionally , operational expense of the Hyflux Group as a whole can also be unstable because of variances in the currency. One month’s operational price range and price can be reduced and the subsequent month, bills could simply shoot up.
One more threat affecting the global procedure of the business is the “persistent high joblessness rate” (Hyflux Ltd., 2010) in crucial markets in the US and EUROPEAN. If this kind of goes on, our economy of those market segments will definitely be affected primarily on the rates of interest. As even more people are jobless, GDP reduces, leading to a decrease in the prices of goods and services.
This kind of in return can affect the exchange rates and investors will be encouraged to purchase Hyflux, in a smaller amount but then will be paid out higher payouts and returns if the economic climate picks up. ————————————————- Object or worry for the corporation One of the main aims and strategies of Ms Olivia Lum shall be able to accomplish growth in the company by expanding and reaching to all or any its important markets internationally. But in distinction, it is also difficult for the CEO to sustain it is rapid growth” (Smith, 2004).