Impact of Brand Image and Advertisement on Consumer Buying Behavior Essay
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Effects of Brand Image and Advertising campaign on Client Buying Tendencies Impact of brand name Image and Advertisement on Consumer Obtaining Behavior Muhammad Ehsan Malik, Muhammad 1 2 Mudasar Ghafoor, 3Hafiz Kashif Iqbal, 4Qasim Ali, 4Hira Hunbal, 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA), University in the Punjab, Lahore, Pakistan Dean Economics and Management Savoir, University of the Punjab, Lahore, Pakistan 2School of Business, University of Dundee, Ireland, United Kingdom 3School of Organization and Economics, University of Management and Technology, Lahore, Pakistan 4Department of Business Administration, College or university of the Punjab Gujranwala Campus, Pakistan Submitted: Apr twenty seven, 2013; Approved: Jun a few, 2013; Printed: Jun twenty, 2013 Abstract: Brand photo and advertisement play an essential role to enhance up any business efficiency as brand image is usually an implied tool which will positively transform people’s ordering behaviors and advertisement can be behaving as being a driving force for just about any business because it’s an efficient source to share your message and remain in customer’s mind. The purpose of this kind of study is to examine the effect of brand picture and ad on customer buying habit in the average person at Gujranwala city.
Set of questions survey utilized to collect your data by using low probability easy sampling approach. A sample of 200 questionnaires was used by which 175 replies were gathered within the amount of one month. Conclusions show that brand image and ad have good positive influence and significant relationship with Consumer shopping for behavior. People perceive the rand name image with positive frame of mind.
Study portrayed that young adults in Gujranwala are more conscious about their cultural status and so they prefer branded products and advertisement impacts their Consumer Buying Habit positively. Within the last of article limitations of research, significance and ideas for further research also included. Key phrases: Brand picture Advertisement Consumer Buying Habit INTRODUCTION can build long-term profitable contact with consumers. People in our society are so conscious about their any business can efficiently affect the actions of status and they prefer to use brand name products showing people with regards to brand photo, satisfaction and loyalty. off their status symbol.
Company is considered as implied At present time in global and appearing markets device through which virtually any business may attain the organization war is not only on cost but buyer attraction, interest of people and may enjoy the competitive edge. commitment and marriage matters a lot. Companies are so In our local scenario it also regarded as a valuable advantage conscious about their customer’s satisfaction. for any business as it can alter peoples’ ordering Advertisement performs a crucial role for any organization to tendencies. It can perform a vital role to expand any business. increase its functionality graph as it is a powerful strategy Brand graphic development can be described as long term method and that to attract customers toward the product.
In can prove a very good weapon to fight with your competitors. Pakistan advertisements also to become driving force can be rely on brand products and generally prefer to any kind of business since it can force people to alter their buy products with popular brand name. Advertising behavior relating to your product in positive perception. valuable strategies and tools can develop the brand name of Advertising campaign is a major and leading weapon in every any item.
If brand is been able in methods, a marketing equipment due to its impact on consumers’ business can enjoy maximum number of customers and buying tendencies. It’s an ideal way to communicate Refine top quality of products and social