Indian Restaurant Case Study Essay
Porter’s five pushes model may help us to determine in what methods this new venture will use that when contemplating business strategy and the impact of IT. 1 . Buyer electric power: Buyer power is excessive when customers have many selections from who to buy, and low when there are handful of. As a company of the merchandise or companies, we should always wishes to lessen buyer electric power.
For this enterprise the buyer power will be low because there is zero other Indian restaurant because area. In addition , the enterprise will keep program the customers who also make their visit as often as you can the restaurant through loyalties programs, number of times credit card being used and so forth and it is not really feasible devoid of large –scale IT devices. 2 . Provider power: distributor power is usually high once buyers have few selections from whom to buy.
As a customer of other supplier organizations, you want to increase your buyer power. Over here, THIS plays a vital role in bringing buyer-supplier with each other through net, IT-enable B2B e-marketplaces etc . For this organization the dealer power will be low. We can create a competitive advantage simply by locating alternative supply sources for the business. 3. Threats of substitute product or services: It is high when there are many alternatives to a merchandise or companies, and low when you will discover few alternatives from which to choose. Preferably, we want that to be in the organization in a market by which there are few substitutes pertaining to the products and services.
Through this venture whenever we talk about the of the American indian food in this area, the menace of alternative is very low. But competition can be presented other fast food chains like McDonalds, Wendy’s, domino’s and so forth Over here we can take those help of THIS by providing fast services to our customers by the help of acquiring order online, drive through etc . four. Threat of recent entrants: The threat of recent entrant is definitely high when it is easy for fresh competitors to enter a market, and low when the entry is not easy.
Over here the threat of new competitor in this particular type of business is low because it necessary high purchase, involvement of risk in front of the other junk food chains etc . 5. Competition among existing competitors: It’s high the moment competition is usually fierce in the market and low when competition is more satisfied. Over below there is no existing competitor as far as the Indian restaurant is involved. But still we can get competition from other fast food organizations who have already set up themselves available in the market.
BUSINESS INTELIGENCE Business intelligence is known as a knowledge about customers, competitors, organization partners, competitive environment, as well as your internal operations that gives the ability to produce effective, essential, and ideal business decisions. It is an THAT applications and tools that support the business intelligence during an organization. The purpose of BI should be to improve the timeliness and top quality of the insight for decision making by assisting knowledge personnel to understand the a) Features available in the firm. CONSUMER RELATIONSHIP SUPERVISION A customer marriage management uses information about customers to gain insights into their needs, wants, and behavior to be able to serve these people better.
Customers interact with companies in many ways, in addition to each discussion should be easy, and error free. It’s uncommon for any customer to improve companies after having a bad experience. The objective of CRM is always to limit such negative relationships and provide customers with great experiences. Its plays very important role in the market likes foodstuff industry since once buyer have a poor experience in it he may never like to come back.
So we should take care of the quality of the meals and great purchaser assistance. Not only this we should also manage the various other facilities which is to be provided to them like accessibility to the wi fi within the premises so that they can do there work online, right now over here IT plays its role. We can also provide facilities like free residence deliveries, choosing order on the internet and they can book the desk in advance to keep any type of gathering like graduating day, valentines day, birthdays etc . IT will help us to enhance feedback from the customer and so meet their requirement in terms of service is concerned, and they also can give suggestion to improve additional. SUPPLY STRING MANAGEMENT Source chain management will play very important role in this venture.
IT will help us in bringing together huge network of suppliers. More than here, in restaurant business we have to take special care about the quality of materials to be applied. Supply cycle management may help us in tracking introduction the particular date of the materials, expiry date of it, also help in tracking inventory and information about raw materials and their suppliers. Too many supplies on hand means that too much money is tied up in inventory and also increases the risk of obsolescence, especially in the case of perishable goods.
Too few materials on hand are certainly not good either. So to prevent that circumstance we can employ just in time (JIT) approach. It will help all of us in lowering holding expense. TO REACH TIPPING POINT To reach tipping justification in this enterprise, the main focus can be on client satisfaction and the top quality of the food because buyer wants worth out of the money spent and this they get that worth it will continue to keep bringing these people. It can be done by using differentiation technique and IT will enjoy major role through this.
We have to do planning, putting into action and handling of the businesses to satisfy consumer requirement since efficiently as is feasible. We have to manage the motion and storage of unprocessed trash, in- improvement inventory and this can be finished with help of THAT. Staff may also play a major role in reaching for the tipping stage. We can look for highly trained and knowledgeable staff with this.
Importantly, all of this would be agreed to the customers at a reasonable cost.
