infestation analysis of thomas prepare food essay

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Business travelling

PEST Examination is mainly utilized to scan the planet. PEST identifies political, cost-effective, social and technological elements. Thus Pest is used to analyses and scans the general environment around Thomas prepare. It is through PEST that the company can detect and also monitor the weak alerts in order to recognize the cracks which form the environment.

Political Factors

The united kingdom travel and tourism market has confronted immense pressure from the authorities as it has introduced tourism taxes and has said to influence all the travel and leisure and travel business including Thomas Prepare food.

The travel agents had in opposition to the proposal of bed duty which the authorities had levied 1 every head every night from the tourists staying in the area hotels. The proposed pickup bed tax has been said to increase the domestic price and keep the other visitors via holidaying in UK (The Guardian, 2012).

The potential tax of about 5% to 10% will make England the proposed understructure tax has been said to increase the domestic selling price and keep the other visitors from holidaying in UK (The Guardian, 2012). It is one of many highest taxed holiday places in whole of Europe (BHA, 2012). Therefore with the rise in tax, business like the regional shops, the restaurants plus the travel agencies are considered affected.

Economic Factors

In the past few years the tourism sector have experienced hard times because of challenging monetary times and still have largely influenced the global travel around market yet however there are signs of restoration within the buyers. The travelling and the enjoyment sector were impacted largely due to the card holder’s disposable cash flow, unemployment level, fluctuation in the rate of currency plus the oil cost. All these pushes have massively impacted the travel and leisure sector. The GDP declined by 6% in the year 2009, the interest rate of joblessness has increased to about 2%, the price of oil continued to be extremely volatile. In addition to the above element, there are elements which have impacted the global travelling market. Global terrorism provides impacted the confidence from the consumers coming from travelling together with the swine influenza in Mexico which got similarly afflicted the travelling planes along with a heightened taxation the economic conditions seems to receive worst. As a result dueto these types of challenging economic conditions, the travel industry over the past several years has substantially declined inside the travel marketplace (Thomas Make Group Plc, 2009).

Cultural Factors

The economy of UK is one of the strongest economy in Europe where disposable profits of the individuals are at a greater and thus the expenditure produced on leisure is growing at about 6% and thus has a higher level00 expectation in the travel and tourism industries. Most of the people can at least go for a single holiday to abroad, thus increasing the need of the travel and leisure and travel industry. Moreover one of the crucial markets in travel and tourism is definitely the grey industry which largely comprises of older people who happen to be healthy and fit and thus has sufficient time along with funds to spend on exploring.

Technological Elements

Technological elements refer to the use of internet which has allowed the folks the opportunity to become much more independent and generate plans in accordance to their desire. Thomas Make aims to become among the top on-line service provider this means you will be done through modified and advanced technology.

SWOT Research of Thomas Cook


A company analysis of Thomas Prepare Group PLC, a amusement travel business which offers package tours and holiday pieces, is supplied, focusing on its strengths, weak points, opportunities intended for improvement and threats for the company. Strengths include benefits derived from their strong manufacturer recognition, property light business structure and item mix. Weak points include their overdependence in European market segments. Opportunities pertaining to improvement contain acquisitions, strategic planning and trends in independent travel and leisure business. Threats to the organization include effect on its functioning margin as a result of volatility inside the fuel cost and strong market competition.


Jones cook includes a strong brand and photo and is one of the main leisure travel and leisure agencies in the world. It offers numerous package excursions andother getaway components and other services. The group offers recorded revenue of about 9, 808. 9million during the economic year 2011 The company has managed to demonstrate an increase of about 10. 3% from the earlier financial season 2010 (Research and Marketplaces, 2012). The group continue to be build after the strengths which the company has created over the years which include solid financial position, reliable brand profile and the potential of the organization, with its flexible model, to deal with the business so the group is able to meet the needs of the shoppers in the future (Thomas Cook Group Plc-c, 2009).


A single major some weakness lies is that with a monetary slowdown the travel agencies have experienced a huge break down inside the number of consumers travelling in one place to one other. This has afflicted Thomas Prepare Group.


With a within the disposable income from the consumers a huge opportunity is with Jones Cook to expand itself into several other countries that help the consumer experience the pleasure of travelling. Technology being an upper hand for the travel agencies, the online marketplace is said to blossom which makes it less difficult for the consumers available various options offered from the travel around agencies.


Threat is situated from the various other competitors which has been doing evenly well in the travel and tourism industries. With many travelling and travel and leisure agency, the customer’s gets a wide variety to choose from the best options and this is likely to increase the competition among the travel around and travel and leisure industry. Also shift in the consumer actions also positions a risk for Thomas Cook.

Significant Challenges of Thomas Cook

Thomas Prepare food has been facing some tough challenges such as financial debt consolidation as well as reducing. The CEO of the company, Manny Fontenla-Novoa resigned which usually took the business as a amaze. Another group of challenges is a growth of the corporation through purchase. Growth using acquisition was one of the main strategies together with strict expense in order to increase the profit margins. In recent years Cook acquired sealed its market admittance in Russia by a most of stake in tour organization operator. Butat the same time, both equally internal as well as external complications have increased in Jones Cook and it becomes a huge challenge pertaining to the company to endure its operation when the environment is unhealhy. The demand features slowed because of the weak economic system of UK and also its strong focus on cost cutting, UK used little in IT and product which left Thomas Cook located poorly in the market (FVW, 2011). The most well-known travel agency has also seen a drop in summer vacations by about 10% which is one of many core businesses of Jones Cook of sending the families off to spots like Balearics and Canaries. The shares of Thomas Cook also have slumped to about 86% but still a lot of the problems with the company are likely to persists.

Long term plans

Thomascook. in planning to focus even more on home-based tourism & B a couple of B part Portal at the moment offers plane tickets, rail, resorts, cruises & other services TCIL planning to add more destinations online

Trying to focus on BUSINESS-ON-BUSINESS segment to get travel agents & corporates.

Planning to sell off flight tickets on the web

Intending to sell tour packages online


Jones Cook is one of the most effective travel agency which will meets the travel want of the clients. Thomas Cook is the leading travel and leisure groups with flexible business model and also focused strategy and has a staff of more than 31000 people who are similarly committed on the vision of the company. It could be said that the business has been carrying out well in the financial season and ideas to do well in the near future but with changing marketplace environment combined with the demands and needs of the clients Thomas Cook needs to adapt to new technologies and provide or present its buyers with the desires and requirements.

Thomas Prepare has been facing few difficulties as mentioned and it should take those necessary procedure for avoid concerns which could hinder the business with the organisation. Over the years Thomas Cook has been able to create a trustworthiness of being the world leading travel and leisure group and so have been capable of achieve the trust and loyalty among its customers. Although there are many competitors in the market but with its competitive benefit and good service it still remains to be the besttravel group across the world.


Based upon the above studies and analysis it can be stated that Thomas Cook remains to be the top leading travel group across the globe but still faces few challenges. Experts recommend to take care of the challenges to be able to ensure a much better service to it is customers. Thomas Cook should provide interact to the feedback to those customers who help to make reservation on the net; it can provide discount on its holiday’s packages in order to attract more number of buyers as with the recent economic depression people is becoming more cautious on spending their money so valid and proper structure which says to save money could surely appeal to more clients.

It can supply the customers with exciting deals so that the clients feel satisfied of the sum paid simply by them and revel in the satisfaction of exploring with Jones Cook. Moreover it should take on the changes sought after along with the shift in the customers demand and desires. This way it will be able to gain loyalty among the clients and stay ahead of it is competitors.


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