kraft foods essay

Essay Topics: Kraft Food,
Category: Business and industrial,
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Kraft Foods is an extremely well recognized company that provides a huge array of meals and beverage products while using ultimate target “to turn into North America’s best food and beverage company” (Kraft, 2014). Essential analysis of Kraft Foods mission, vision and values statements uncovered some required changes to improve organizational accomplishment.

Kraft Food will become the very best in their market by ongoing to develop then sell products tailored to their buyers needs/demands. Aiding consumers to make healthy lifestyle choices is part of their dedication to stakeholders.

Through incentives and rewards staff will remain dedicated, motivated and possess pride in Kraft Food products therefore increasing economic growth.

Energi Foods realizes that contributing to the community is essential to get lasting achievement. Actively protecting natural solutions will leave a huge impact and heritage for Energi Foods.  Kraft Foods mission statement is extremely generic and broad in nature. By narrowing and focusing this goal they will ensure their foreseeable future success. The vision and values claims are well crafted and employ memories and emotions from other stakeholders thus drawing these to Kraft Food.


Since its establishment in 1903 Energi Foods has changed into a well highly regarded household name (Kraft Foods, 2014). Over the last hundred years Kraft Foods has bought out a lot of their rivals and widened their line of products, keeping these people as one of the best food and beverage firms in the nation (Kraft Foods). In order to stay successful and accomplish their mission it is usually imperative all their business claims accurately reflect their vision and values. In this paper the author will certainly discuss the mission, eyesight and principles of Kraft Foods and exactly how these powerful statements bring about their total success in the industry. Mission Declaration Analysis

Every single organization ought to present an effective clearly articulated statement as to the reasons their organization exists (McNamara, 2009). This kind of statement should certainly convey to outside stakeholders the benefits of executing business jointly to increase odds of financial achievement. Kraft Food’s mission affirmation reads “our aim will be North America’s best foodstuff and drink company” (Kraft Foods, 2014). Kraft Food’s mission assertion is very simple, universal and falls short of sufficient interesting depth, especially offered the size of the Kraft Food organization. Mission statements ought to include strong strong words that articulate and enunciate an organization, resulting in a memorable impression that remains within the forethought of all of the stakeholders (Ramjee, n. m. ).

A mission affirmation is short term future goals and it is therefore imperative that organizations readdress their objective statements occasionally (Rector, 2010). With all the wellness phenomenon concerns in United states it is pivotal Kraft Foods continue to reevaluate their objective and re-strategize as necessary to remain on the top of their industry and attract new clientele to their corporation. The ability to use different marketing strategies, seize several opportunities will certainly draw fresh stakeholders to Kraft Foods thereby ensuring mission success and economical growth. Eyesight Statement Research

An efficient and effective perspective statement is a powerful device that paints a vibrant picture while describing just how an organization will accomplish their mission (McNamara, 2009). This statement may convey electric power, confidence and encourage stakeholders (Change Factory, 2014). A vision statement usually takes into consideration an organizations market, customers, strengths and weaknesses in order to boost themselves (Change Factory). Kraft Foods eye-sight statement says “we’ll arrive by carrying on to offer goods consumers love, creating a performance-based culture that motivates and excites employees and becomes the very best investment in the industry” (Kraft Foods, 2014).

With this kind of simple word Kraft Foods inspires, inspires and invokes memories from other stakeholders. Portrait a brilliant picture to get stakeholders creates emotions from past experience. These memorable impressions stick with stakeholders and they are therefore very likely to support Kraft Foods. This influential declaration also details the most cherished values, services and vision of the future thus allowing stakeholders to determine in case their personal values meet up with regarding Kraft Foods future of course, if investment from this organization is beneficial (Crea, n. d. ).

Another facet of vision statements is the capability to state reasonable outcomes (Millard, 2010). Genuine outcomes will be imperative because they motivate staff and help these people focus on a thing bigger than themselves (Millard). Meeting these goals, “offering products consumers love” increases dedications, determination and take great pride in, which will further enhance Kraft Foods accomplishment (Kraft Foods, 2014). The vision affirmation for Energi Foods is well articulated, creates a eyesight of the future company, invokes thoughts and takes in stakeholders towards the organization. Ideals Statement Evaluation

In addition to mission and vision assertions a values statement will enhance an organizations probability of future success. A ideals statement is a core of an organization and what values they enjoy (Edmunds, 2014). It identifies how personnel will react and how actions and manners will be evaluated (Edmunds). A values affirmation reveals just how an organization principles not only consumers, but suppliers, shareholders and stakeholders (Edmunds). At Kraft Foods all their values assertion reads to “make a difference in areas, protect finest resources – land, surroundings, water, people, educate and motivate to make healthful options, food security and quality, and work environment safety” (Kraft Foods, 2014). It is essential a values declaration identify and address the organizational ideals in a crystal clear concise fashion so every single stakeholder is aware of and understands what will become tolerated within the organization.

The clear composing of Energi Foods perspective statement enables people to play a role in something bigger then themselves. An added advantage of a values statement can be rewards and recognitions happen to be structured around this statement and others employees who also embrace the organizational values are recognized and rewarded (Edmunds). This kind of statement explains to shareholders the way the organization employs and promotes individuals and demonstrates that Kraft Foods external suppliers are in alignment while using organizations beliefs, thus enhancing bonds of trust and admiration. Alignment of Goals/Needs with Stakeholders Interests

The mission, vision and value assertions all come together to specify an organization. Also these statements ought to address the goals and wishes of the investors and stakeholders thereby insuring future buyers. Through their very own business assertions Kraft Food specifically addressed four stakeholder needs that they hope to meet. Kraft Food addresses consumers by focusing on “quality, secure food that consumers love” in their eye-sight and principles statements (Kraft Foods, 2014). Additionally Kraft Foods values statement discusses their dedication to helping North Americans “make healthy food choices” (Kraft Foods). Their commitment is also evident by the piling up of healthful name brands products, including Back to Characteristics granola (Kraft Foods).

The values assertion of Kraft Foods also addresses the organizations devotion to “making a difference inside the community” (Kraft Foods, 2014). Kraft Foods is leaving a positive impression, huge footprints and acquiring massive strides “to make the world a much better place jointly action they will take” (Kraft Foods). This really is apparent by their dedication to food hard drives aimed at preventing hunger, rendering humanitarian support, building playgrounds, and planting gardens (Kraft Foods).

Kraft Foods likewise addresses all their employees, one of the biggest stakeholders, inside their business claims. Employees by Kraft Meals are “treated with respect, provided a safe work place, and prompted to do wonderful things” (Kraft Foods, 2014). This firm understands that achievement is dependent about motivated, motivated and committed employees that take pride in their very own work. Additionally , through all their business transactions Kraft Food is telling the outside world of the employee determination thus producing respect from your community, industry and other stakeholders.

Kraft Foods understands that to become successful a strong cooperate governance must be build to help equilibrium the requires of shareholders and stakeholders (Kraft Foods, 2014). “Kraft Foods Table of Directors believe successful corporate governance provides a solid framework to support them in upholding all their fiduciary obligations to investors and showcase long term accomplishment of the organization” (Kraft Foods). Improvements from the Company Assertions

Kraft Food is one of the largest organizations in North America and it is essential their particular business statements accurately reflect their commitment and travel to succeed. Though admirable, Kraft Foods quest statement is very generic and lacks the special connection to draw stakeholders to the firm. In comparing McNamara’s set of criteria for a well written mission statement Energi Foods falls short (2009). This statement is certainly not powerful, not memorable, does not discuss expansion and revenue sufficiently and target particular clientele (McNamara). Additionally all their goals are extremely far reaching and unattainable. The mission declaration needs to be focused in order to keep stakeholders motivated and driven to achieve your goals.

The vision statement can be well written and invokes feelings and recollections from stakeholders while also being detailed in the way they will achieve success. Millard claims vision statements should be obvious, memorable, practical and discuss positive outcomes (2010). Kraft Foods details each one of these conditions in their eye-sight statement. This powerful assertion draws stakeholders to the firm and makes they wish to be a part of the success.

It’s the author’s thoughts and opinions that Kraft Foods beliefs statement evidently articulates the values Kraft Foods cherishes. This statement motivates individuals to join the Kraft Foods team and turn part of anything bigger. Energi Foods is usually dedicated to going out of a lasting impression and legacy not only with consumers but the environment and this is clearly communicated within their values statement. Conclusion

Designed in 1903 Kraft Foods has become one of America top brands. Through their mission, vision and values declaration Kraft Food is able to speak to stakeholders why the corporation exists, exactly where they are going down the road, how they are certain to get there and their dedication towards the world around them. Although some modifications can be designed to their objective statement, total these statements are clearly drafted and draw stakeholders to Kraft Foods by invoking their feelings, memories and values.


Alter Factory. (2014). The Components of your Good Eye-sight Statement. Modify Factory. Gathered July 13, 2014 coming from Genera, T. (n. d. ). A Good Mission Statement. About Leadership. Retrieved July 13, 2014 from Edmunds, H. (2014, Might 6). What exactly Value Assertion? EHow. Gathered July 12, 2014 from Kraft Foods. (2014). Retrieved July doze, 2014 from McNamara, C. (2009). Having a Mission Affirmation. Management Catalogue Online. RetrievedJuly 12, 2014 from http://managementhelp.or/strategicplanning/mission-visiom-vales.htm Millard, T. (2010, Dec 7). Attributes of Quest and Vision Statements. College or university ofHawai’i Hilo. Retrieved This summer 10, 2014 from P�rroco, B. (2010, April 18). Clear, Succinct Mission Transactions. Memphis Business Journal. Recovered July 12, 2014 from Ramjee, S. (n. g. ). The top of Making an excellent First Impression in Business. Chron SmallBusiness. Retrieved Come july 1st 13, 2014 from


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