Mary Kay India: The Hair Care Product Line Opportunity Essay
1 . How would you characterize the brand name and packed Indian hair-care category this year? In 2010, with Lotus & Bamboo cleansing soap bar was introduced simply by Mary Kay in India, May Kay was approved a personalized product for a specific region or place market initially. Moreover, the branded and packaged Of india care class of Mary Kay was developing up and expanding its product to attract more potential clients. Mary Kay brand has been developing massive goods in India until 2010 with low cost compared with previous several years. By late 2010, there were more independent splendor consultants much more regions in India, and many of the businesses were given away in northern, western and northeastern area of India.
Simultaneously, in the late 2010, Mary Kay also complies with competition from the other representative of hair care products. Market research has shown which the growth potential of about 50% to get the coming 5 years between 2010 and 2014. 2 . How do you assess the fit of a hair care product line with Mary Kay’s offering in India? The acceptance of hair care products line is growing with changes of hair-care habit of customers in India. Personally, the fit task of hair care product line with Mary Kay’s offering in India was pretty powerful and in time.
Based on the unique hair care habit among Indians, it might be a slow method to present the products in a new Cookware market pertaining to Mary Kay. After all, curly hair cares just like shampoo and conditioner aren’t as easily as detergent bars to get accepted in India, this means changing hair care lifestyle for most people there. Consequently , launching hair care products in 2012 is the extremely time for India.
Additionally , self-employed beauty consultants are the confident factor to motivate to trade products in India. Furthermore, low price advertising strategy also worked intended for selling hair-care in India, according to the info in the case, practically 87 percent of hair-care products were sold at mass-market prices, nevertheless , only 13 percent with the products had been sold at prestige or high grade prices. several. What is the marketplace potential for a hair care promoted by Jane Kay India?
According to the analysis, the Indian upper and consuming classes were developing and had been expected to total over 500 million individual, which might be believed as potential consumers of hair care items. It seems that Jane Kay India is targeted to young, working people who are pursuing very good look with an average age of 26, specifically women group. Given to the increasing populace in India, in the arriving years, the quantity of young era will also be anticipated to grow up.
Meanwhile, the expected youthful generation will grow up under effects of new body care lifestyle in India, (who are accustomed to using shampoo or conditioner and moisturizing hair product instead of oil, washing frizzy hair frequently, qualified about the appearance), hence, it could be expected that the market of hair-care products would be extended in the future. 4. For what money sales quantities will the Jane Kay India hair care series be profitable? Give to the estimated scale of creation of a total of six hundred, 000 units of the 6-milliliter sachets, total cost of production and distribution would probably end up being $600, 000.
Then, the greatest estimated total cost of production and delivery for the 100 milliliter bottles would be $1, 410, 000, but the lowest might sum up to $1, one hundred ten, 000. In addition, when take advertising, promo, and sales into consideration, the expenses would probably come to $705, 000, while the highest total amount of sales could be even more than $2, 715, 000. 5. Should Martha Kay bring in a hair-care line in India? For what reason or Perhaps you should? As far as I am concerned, Jane Kay should certainly introduce a hair care range in India.
On the basis of the info above, the highest total amount of sales could arrive to $2, 715, 1000 for Mary Kay, this means huge profit in India market. Furthermore, as the transformation of lifestyle amongst young Indians, the number of people who tend to work with hair care items could rise in the approaching decades. When hair care products are acknowledged by Of india people, it indicates more chances and income growth point for Jane Kay company. For instance, Mary Kay firm could develop more hair care products with specific features to satisfy the increasingly require among people.
Lastly, another advantage to introduce Mary Kay to India is the fact labor price in India is pretty low, which will illustrates which the cost to make hair care products in India could be controlled easily. In general, introducing hair-care products to India is a wise actions for Mary Kay company.