non profit management case study greenhill

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Background in the Greenhill Community Center

Greenhill was multi-service community middle which was founded in 1982 in Coastal Metropolis, one of the weakest cities for the East Coast. The city had experienced several waves of immigration of refugees from Southeast Asia. Greenhill’s key purpose was to provide human service courses such as day care, elder courses, music classes and afterschool programs. The Center has a spending budget of nearly $700, 500 with profits coming from educational costs, grants, fundraising and local rental income.

Concerns: During the time of managing by Leslie, there were several issues and crisis approaching as following: The professional director: Leslie was discovered her administration skills via college, in actual, issues happen in another way from publication; her earlier job was focused on operations, not about business managing, working as a executive direct in a non-profit organization is actually a totally different issue than her last work, during the time she’s facing to the problems of lack of knowledge, and having different supervision style coming from prior CEO.

Planning processLeslie suggested the Center with a wide and long-range planning process, it would better set up the procedure structure intended for the organization, nevertheless the trustees were only opted for spend 1 hour more to one regular board meeting to do planning, and in addition they refused into a day-longretreat.

Lack of effective fund-collecting: Leslie believed that the table members weren’t a professional crew for fundraising. The wholesale real estate flipper preferred to perform special events although hide them behind. The current fundraising options were simply 20% counted on fundraising, it is not necessarily health for a non-profit firm, and the un-participation of the trustees left the executive representative a heavy workload to do the fundraising exclusively. Fundraising hadn’t met the point. It is the major problem, in case of the middle cannot be made it through with brief on cash.

Lack of ethnicity diversity: Facing to the impact that the Center was trying the Cookware community, Greenhill needed even more capable staff who echoes more dialect to deal with diverse clients, nevertheless only one staff member supported Leslie’s idea intended for diversity.

Sex abuse accusations: One of the day care workers sexually abused a three-year-old girl. Denise (daycare) focused the period and the workers did not have a chance to freely discuss the difficulties. After this function, the moral training for personnel was not powerful, staff got defensive; Leslie still would not know what was happened.

Plan directors lack management knowledge

All the software directors would not have any management experience, some of them were only having working encounters in schools, did not improve a business management level prior to, this will cause a lot of problems, they might be unable to handle the conflicts (with staff) very well, or not able to communicate with others effectively.

Teachers has space problem intended for program: The Center was trying to provide fresh program in late 1990, it required added space. However the implementation would not work out for the reason that directors did want to share their area.

Communication throughout: Leslie to staff: diverse management design, Staff believed to be not really involved to the projects and other activities.

Leslie to panel: although, the corporation had completed a administration assessment by United Approach, but some in the trustees were seeing this as a criticism, even finally it had been followed for months; Leslie still felt that the plank was required to do so, not really considering improvement for the Center.

Board to staff: Trustees refused to communicate with the staff, and making decision nicely.

Advises and Suggestions: After analyzing the issues above, I actually felt the Center’s trouble were mainly focused on the next areas, these types of suggestions and solutions are supported by the written text book with professional proper theory.

Planning Process: (chapter 8)The objective of the Greenhill is providing services included child care, elder courses, music classes and afterschool programs to the community, the executive representative and the panel should be dedicated to this objective and in a position to make repair and improvement. Put this in actual, every week, the board should arrange a sufficient time to consult with Leslie around the current situation of the business, the improvement to get better support for the clients and making breakthrough or activities to these strategies.

The Greenhill needs to perform an environment examination immediately: External: the trend of Asian community become more plus more important to the city, it is an chance to the Center. To benefit with this effect, Greenhill needs to hire more staff or perhaps volunteers whose capable with multi ‘languages’, not only to translate the file and speak with client, these types of staff may better be familiar with client’s traditions, showing esteem from the organization and help with others to manage problems.

Interior: Greenhill’s talents are their directors, also they do not have got much activities on managing, but depending on their earlier working location, these teachers have great ability upon teaching the programs that are provided by the middle. This popularity will attract more clients joinor introduce others into the applications.

The best advice is relating to the staff, business director as well as the board get together and talk about the planning procedure for the Center, so every one of them will figure out and do his/her part to match the requirement for Greenhill’s operation.

Interaction: Lack of conversation became a major issue towards the executive immediate, the staff and the board. Almost all of the problems were caused by this kind of. To deal with it, the most solutions might be established a brief appointment every day prior to or after job, during the time, personnel and directors will go over and review the temporary goal, it also helps workers better appreciate each other.

Involve staff in teambuilding applications and reimbursement plans to encourage romance between the management level and employee level.

If we fix the current communication crisis, Leslie will be able to take more time focusing on various other issues, such as diversity, fundraising or honest training. And it will also eliminate the staff issues, such as space problems: the directors will probably be noticed early on with full details about the actual new program will be and how it will advantage the Center, following better consult with this, everyone could prevalent and share their particular ideas, hence the issue will be solved calm.

Fundraising Programs: (Chapter 17)The current fundraising was just 20 percent with the total money, it become a serious financial issue to Greenhill, Leslie as well as the board need to make price range for the amount of funds they’re going to need for the Center, then choose a suitable techniques for fund-collecting plans, it should be focused on what types of the contributor are, which will types of promotion program will be (e. g. TV, Paper or Radio, also leaflet to current members), the panel member should step forward and participate in the programs, work with their reputation to effect donation. Or perhaps contact with potential partners pertaining to suggestions to view what we can easily learn from them.

For a function of fund-collecting here is a surprise range data to let us know the range of gift, number of donors plus the amount of donation ($300, 000) that Greenhill will likely need to arrange for the program: Gift LevelNumber of GiftNumber of ProspectsSubtotal Cumulative Total$20, 000310$60, 000$60, 000$10, 000525$50, 000$110, 000$5, 0002065$100, 000$210, 000$500100150$50, 000$260, 000$200200350$40, 00US$ 300, 000Staff Training: (Chapter 25)Greenhill needs staff teaching on: administration, diversity, and ethical. For the administrators, they were doing work in schools and lack of professional management expertise, the Center will need to discuss and set plans on their behalf, such as exposure to local academies for short term courses, these studies will be better the directors’ management experiences and help those to work as professional managers.

Inviting guest loudspeakers or academics to the Centre for the employees, this will be focused on the problems about ethical, so the personnel will be working professional, as well as the director will know how to deal with this kind of issues, avoid the sexual abuse be took place again. Approximately the selection training, it is vital that Greenhill provide the community with multi culture and religions, the staff must serve with people with different history, also the Center needs to recruit more volunteers or paid staff who speak even more language rather than English, you will not regret only raise the number of consumers, but as well benefit with reputation and able to take full advantage of its effect to the community.

Conclusion: After study with this case, we all found the difficulties for the Greenhill had been mainly aimed at planning method, communication, fundraising, and personnel training & recruitment, with this advises and suggestions, really is endless these will help with the managing level to handle such issues and making improvement for more development and services to get the community in Coastal Metropolis.


Robert D. H. & Acquaintances (2005). THE JOSSEY-BASS HANDBOOK OF NOT FOR PROFIT LEADERSHIP & MANAGEMENT (2nd ed. ). San Francisco, FLORIDA: John Wiley & Sons, Inc.


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