osim marketing interaction essay

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Osim being a brand revolves around the mission of bringing the greatest experience of total wellbeing and living a striking life. Their values are uphold and practice through every consumer interaction, products, stores and an complex knowledge of an alternative health. Osim, with three decades of encounter has been the global leader in top quality healthy life-style products. Osim continues to shoot for developing impressive and trustworthy lifestyle products to achieve a healthier lifestyle and wellbeing.

For any relax and relief knowledge, users consider massage chairs, massage sofas, leg massagers, chest muscles massagers, portable massagers, eyesight massagers and neck pillow.

Slim devices and pulse massagers assists one to get tone and shape. Based on its quest of offering a holistic life-style, health related items like stress monitor, home air cleaners humidifier water purifier and vacuum cleaners are also part of its extensive range of products.

The release of Osim Uphoria since the world 1st Tui Na massager between more than 10 other several products of functionality got once again push them while the global leader in providing a holistic way of living to it is consumers.

Worldwide celebrity, Joey Yung, was chosen to promote Osim Uphoria in a TVC shoot. Osim has logically ride on Joey Yung great persona wherever she is remarkably famous in Mainland China, Hong Kong, Taiwan and Singapore to promote Osim Uphoria because their advertising strategy.

Catching program the internet advertising trend, Osim has created a blog committed to its item. osiminspiringlife. wordpress. com could be founded on, google, yahoo and baidu which are the major search engines like google for their potential audience. To fight the Singapore’s market, Osim also produced “osim sg channel online.

Lastly, marketing efforts are visible the mentions of movie star bloggers Darren Ang and Denise producing a review pertaining to Osim Uphoria. Forums like ” cozycot ” was also activities on the product. Osim Uphoria has also gain media insurance coverage at Singapore Pavillion by World


Island wide Osim stores as well launch marketing promotions with its typical price of SGD 798 Dollars to SGD 698 Dollars. Osim uPebble was put by a deal to engage its consumer to obtain. Tactics of free delivery and free one year warranty was put into the mix as a finish well worth it bundle.

Competitor Review

OTO Bodycare is the key rival for Osim which undertaking the same principle as them. You will find other competitor too just like Ogawa Pte Ltd. OTO Power Foot has the same focus with OSIM Uphoria leg massager but is much less attractive. Reason being it has less features and the price is slightly larger. The machine can be utilized in various positions ” sitting on a seat, standing up, sitting on the floor and lying down. ‘From the last two positions, my own thighs were also massaged, however it was rather awkward and uncomfortable’, herworldplus. com. (November 2011)

The promotional blend used by OTO to promote Electrical power Foot massager is by using advertising, internet marketing, sales promotion and product understanding. A youtube video showing the OTO electric power foot trial, brings understanding to the general public and also marketing. For revenue promotion smart, since Oriental New Year is usually coming, customers may get fascinated by the blessed draw tournament for anyone who use at least SGD$128.

(facebook. com/OTO. Bodycare. sg)

Also, with virtually any purchase of OTO products, client may have a discount for OTO Electrical power Flex in $298 which can be worth $538. Ministry of Education Sports activities & Recreational Club, MERSC, receive cost-free delivery for product well worth $300 or even more. (mesrc. net, Jan 2013) Overall, OTO promotional combine is mainly target in general but is not on the Electrical power Foot on its own. Therefore , over the following topic, we all will assess the difference among OTO and OSIM advertising strategies to find which is very much attractive.

Distinctions & Analysis


Both company took advantage of the future festive time of year which is Chinese New Year to promote and enhance their sales. To get social media, each uses Facebook and YouTube to communicate and build more recognition towards customers.


OSIM put more effort in advertising and promotions. Within their website, discover one switch solely to get promotion products and the price are also being mentioned. By doing so, customer able to meet their price range and produce fast decision. Regular document updates in OSIM blog had make it desirable towards client to find out more specifics about their item and celebration. OSIM request celebrities Ellie Ng to come down and promote all their product throughout the roadshow at Junction almost eight. (osiminspiringlife. wordpress. com, Jan 2013) Whereby OTO, they will only would a simple roadshow to promote their very own product.

OSIM International is way better in marketing strategy?

Depending on my exploration and landscapes between OSIM and OTO, I would strongly agree that OSIM International is better in promotional technique wise. Cause is OSIM had set more efforts in terms of advertising strategy which had their particular brand recognize in Singapore. Trusted and reliable is the first impression earning towards myself when I surf their website. I can find just about every details I need about them within their website. Whereby OTO internet site is simple and unattractive in comparison to OSIM. Cause is when a consumer is usually interested to acquire a product, the initial they want to understand is how much does it expense. At OTO website, they were doing not express the price for every single product and expect client to visit their shop or perhaps make a call. This will likely delay the time and will reduce the level of fascination towards the item. OSIM got make a great approach towards social media.

We would say that OSIM is has more reputable level then OTO as they experienced built trust towards consumers mind in Singapore. A positive review mentioned by a customer saying that they are satisfied with OSIM products and services. (yelp. com, 6/9/2012) Recommendation to boost OTO marketing strategy

-improvement towards the website

This way they can appeal to more buyers and build reputable brand. -improve their manufacturer awareness

Make an everyday publicity stop that entice large group.

Employ Google Adword to make this at the top search in the net.

-focus more about public relations

Make a charitable contribution towards community to create awareness. Write and update articles frequently so that buyer may know the latest product launch or any promotions.


” http://www.herworldplus.com/solutions/road-test/solutions-road-test-product-reviewfootmassagers (retrieved on November 2, 2011)

” https://www.facebook.com/OTO.Bodycare.Sg#!/OTO.Bodycare.Sg ” http://www.mesrc.net/oto-bodycare-cny-promotions-valid-till-27-jan-2013 (retrieved on twenty November 2012)

” http://osiminspiringlife.wordpress.com/2013/01/22/behind-the-scenes-with%e8%b4%a2%e7%a5%9e%e7%88%b7-and-kym-ng/ (retrieved on Jan 22, 2013) ” http://www.yelp.com.sg/biz/osim-singapore-6 (retrieved on September six, 2012)


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