secret recipe essay

Category: Food and drink,
Words: 414 | Published: 03.27.20 | Views: 582 | Download now



Key Recipe, a favorite lifestyle coffee shop chain, has turned into a household name next its first appearance in 1997. Secret Formula has successfully established in brandname in Malaysia, Singapore, Indonesia, Thailand, China, Thailand, Pakistan, Brunei and Australia by virtue of it is fine quality cakes, fusion food and distinctive service. A respected and major cafe chain in Malaysia, with Halal certification honored by Jabatan Kemajuan Islam Malaysia (JKIM), Secret Recipe in dedicated to continue toad here for the standards of preparations of food and processing grow in the restaurant in accordance to the regulatory guideline including HACCP and VHM guidelines.

Customers may always get pleasure from in assurance from a lot more than 20 types of fusion food, forty five cakes designs and pastries, with a flavourful range of goodies and drinks offered in every Secret Recipe outlets. Within a short period of thirteen years, Secret Recipe has skilled a rapid regarding over 100 and 50 (150) cafes throughout the area. Secret Recipe continuously aims to extra its own successes and to be recognized as a leader in the industry.


1 . Manufacturer

Secret Formula has strong term about brand building earlier on by building easy to kept in mind logo, company colour, marketing plans, uniforms, menu layout. Home design and customer support standards to differ than others.

2 . Product

The products offered at Secret Menu are loaded with standard and quality, which will specially constructed and tailored by the Magic formula Recipe. The products are also strongly monitored to keep their quality at all their production flower in KlangValley and the restaurant also offers large selections of secret formula of homemadecakes, baked desserts, beverages, fusion foods and many more

3. Marketing

Secret Recipe have the power in terms of cost as well as the marketing channels. They have utilized various methods of advertising and marketing through net, brochures, brochures, flyers, newspaper publishers and television set advertisement and others. They also presented special bread and food selection during special occasion such as Valentine’sDay, Mother’s Working day and others.

some. Franchised Program

Franchise method is advantageous pertaining to Secret Formula as they have rights and access to info from the head office. All the designed operational systems, purchasing systems, storing, items, service s standards, marketing and many others offers bring ease of operations for Secret Recipe and decrease the disadvantages.

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