the cliptomania web store essay

Category: Business and industrial,
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To my personal observation, the first proper matter experienced by the organization in releasing and expanding their new e-business opportunity is to reduces costs of their function of operation by creating their web commerce site (web) and so that it is practical to their needs. Rick and Candy and John made the decision to employ a seller to sponsor their site. I actually addition, that they went on to work with the computer solutions of the same vendor to run their particular business. Arrive inauguration period, they decided to use the online giant, Yahoo Store.

That move looked like there was the best idea, although with time the web Yahoo providers deemed to get more expensive that originally even though. Taking the supplier route, caused things to get Jim and Candy to begin up their very own e-business minus much guidance or assistance, two owners were required to design their own website. One more strategic concern that affects many start-up, first yr companies (businesses) is that of believability which posed a significant problem when potential clients started to phone in to desperate to speak with actual employees/personnel ahead of they would place an order.

Regarding the most important problems that were relevant to the business was the challenge of actually finding the source for their products.

As simple as it looked like, the manufacturers developed into more difficult to reach. As a lead was narrowed down, the products (namely earrings that clipped on), were not of the very most attractive in nature. At the same time, the company was not aware of what the latest styles were or what buyer preferred. Regrettably, the clip on earrings are not the most appealing to customers. Likewise, when Sean and Sweets purchased goods from their wholesale suppliers, the jewelry prices had been somewhat substantial. Only by simply reaching out to manufacturers, did Sean and Candies solve all their sourcing difficulty. Soon after that, Jim and Candy started to attend nationwide shows like the: “Manufacturers’ Worldwide Fashion Charms Accessories and Gifts like the one that could be present in Rhode Tropical isle. Without a doubt, many competitors commenced with theirsmear campaigns in an attempt to give Rick and Candy a bad name for their business which in turn started to be yet another ideal issue. All their reputation required a hit the moment false advertisements hit the streets, advertising shoddy goods in their name.

A few advice to Sean and Sweets are that as their organization grows more substantially, they must really consider marketing and advertising with the personal, specific logo. Today, its nearly “free to market online. One particular avenue I would explore will be to create a “Facebook page and also have it chock full of links which long term customers can be redirected for their website once their logo design is clicked on. As unhappy as it may always be, another option would be to outsource their product to overseas producers, at the end of the day, businesses have made it using this tactic which minimizes costs and prices overall. Even more, sourcing cut on diamond earrings from in another country will provide Rick and Candies with a greater variety of earrings. They will be capable to display a far much larger selection on their website.

Vertical integration could be another choice that Jim and Chocolate could check out. By in-housing their developing in-state, will give them better control over style and top quality. A separate webpage for advertising and shopping for cellular customers also need to be developed, seeing that a whole lot of purchasing can now be done by smart phones. This approach could prove to be useful seeing that there is certainly less mess and promoting on mobiles than there exists on the common internet. At the end of the day, I feel that the better a company markets, the better it likens it is chances of not only survival nevertheless exponentially developing to a enormous company.


Brown, C. V., DeHayes, D. Watts., Hoffer, M. A., Matn, E. Watts., & Kendrick, W. C. (2012). Taking care of information technology (7th ed. ). Upper Saddle River, NJ: Prentice Corridor. Case Study: The Cliptomania¢ Online store Laudon, T. C., Traver, C. G. (2013). At the Commerce, Global Edition. Pearson Education.


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