the marketing strategy o vinamilk essay
At the start of my business presentation, I would like to show some imagines. I’m sure you can guest what company Let me introduce today. Vinamilk is one of the top milk companies in Vietnam in fact it is in Vietnam’ Top 10 Company. What help to make Vinamilk effective? Do you concern about Vinamilk’ Marketing Mix Strategies?
I. Product
You will discover 5 main brains, they can be milk products and products coming from milk. Dairy product: sweetened condensed dairy, fresh dairy, milk natural powder, Product via milk: Ice-cream, cheese, yogurt.
And many other goods as: Tea, Coffee, Fruits Juice…
Vinamilk committed to providing the best goods for consumers. Vinamilk offers invested in technology to make heathful products. The quality has been improved to satisfy the demands of client. The material is selected properly. You are actually comfortable to work with Vinamilk Products. Nowaday, Vinamilk product is the most famous milk product in Vietnam because of their fair price insurance plan.
II. Cost
Vinamilk has its own products. But in Price, I actually only assess one product it is powdered milk.
Despite the income race of foreign dairy companies, Vinamilk has taken care of one value since 2008. Many people thought that the buying price of foreign milk is more costly than home-based milk therefore it is better. But really, It is just a same materials and almost Vietnam milk elements are imported. So nowaday, more and more ladies choose home milk for children and Vinamilk is actually a best choise. With the same products for the same age, similar materials, precisely the same quality and net weight, foreign dairy is always more pricey than Vinamilk, you can see the comparison stand on the display. So what do you choose? Vinamilk also improves some products to enhance the quality as well as the cost such as Dielac – Dielac Alpha, Dumex -Dumex Precious metal, Friso – Friso Platinum.
II. Place
The company has built a widespread network to be able to bring the item directly to the shoppers as soon as possible. They may be using the a couple of main syndication channels: _ The traditional 1: 220 impartial distributors in 64 towns, 140. 500 stores, 13 showrooms in big towns. _ The current one:
Vinamilk merchandise can be easily found in the supermarkets such as Metro, BigC, Co-op, ….
III. Promo:
1 ) Advertisement:
Learning the importance of advertising in the promotive strategy, Vinamilk focuses on dignifying the unlimited creation and in addition they have attained proceeds successes. As a business specializing in generating of dairy-products so the cow image offenherzig appears in the Vinamilk’s advertisement. The dancing, singing cows always entice the viewers, especialy children.
2 . PAGE RANK
Vinamilk is well known with many general public activities including “6 mil cups of milk pertaining to poor children” strategy. In 2008, Vinamilk spent 7 billion dongs for this strategy. With the lofty and beautiful ideal of improving the race, this programme experienced great effect and got the support of communication along with people around the country. Next to that, Vinamilk also adds a lot pertaining to the different community actions. In spite of unavoiding the adverse information about brought in materials of some Vinamilk products, they will still stay their manufacturer power. The reason why Vinamilk becomes successful in VN market.
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