two wheeler in india dissertation

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Scooters and mopeds


This really is research is based on the consumer decision towards the two wheeler in India. The two-wheeler market has seen a proclaimed shift towards motorcycles with the expense of scooters. India is the third largest producer of two-wheelers in the world. The Indian two-wheeler industry has come a long way as its humble from 1948 when ever Bajaj Auto started importing and providing Vespa Scooters in India. Since then, the client preferences possess changed in favour of motorcycles and gearless scooters that report higher about technology, fuel economy and artistic appeal, with the expense of metal-bodied targeted scooters and mopeds.

The amount of technology enhancements made on the Automobile Industry continues to be high but , the rate of change in technology has been channel. Rising salary levels, minimizing excise obligations, higher loan tenure and loan-to-value proposed by the financing companies have the ability to fuelled the expansion of two-wheeler demand.

The two-wheeler portion of the industry had been bucking the normal styles exhibited by the automobile market for the past couple of years.

The come with this segment to help align itself with all the overall market growth. The growth in two-wheeler sales have been quite steady over the past 8 years and right now, there is absolutely no reason should be expected an economic recovery. The remarkable structural move in the industry by scooters to motorcycles have been going on for the last five years and is supposed to have been accomplished. The Of india consumer being sensitive to prices would likely take the lead. Besides, the industry size has become too large to support the growth prices. As a result, needs motorcycle progress rates to maneuver towards the overall industry expansion rate over the following one to two years.

Two-wheelers owe their descent to the “safety bicycle, i. e., bikes with front side and rear wheels of the identical size, which has a pedal crank mechanism drive an automobile the rear tyre. Those bikes, in turn descended from high-wheel bicycles. The high-wheelers originated from an early type of pushbike, without pedals, propelled by the rider’s feet pushing resistant to the ground. In 1948, Bajaj Auto commenced trading in imported Vespa scooters and three-wheelers. Finally, in 60, it create a shop to manufacture these people in technological collaboration with Piaggio of Italy. Underneath the regulated plan, foreign companies were not allowed to operate in India. The industry a new smooth ride in the 50s, 60s and 70s if the Government prohibited new articles and closely controlled capacity development. The market saw a unexpected growth in the 80s.


To identify and analyze industry growth of two wheeler portion.

The objective of this kind of research is to determine the consumer tastes on basic of client decision of various motorcycles.

This involves the study of consumers’ behaviour which help all of them in decision-making.

To analyze the reason behind a major switch from classic two wheelers to modern machines.

Opportunity of Research:

The research have been conducted remembering Indian Territory only. Using this research, the sources of info, influencing the factors and choice of inclination of the customer can be identified.

To know the change in demand pattern in the customer, it would help us understanding the modifications in our requirements & preferences.

Books Review:

Chintan Shah, Two Wheeler Sector in India: The Of india two-wheeler market made a small beginning in the early 50s once Automobile Items of India (API) started manufacturing scooters in the country. Within the regulatedregime, international companies weren’t allowed to work in India.. The latest acceleration in motorcycle product sales has led to an important rethinking in strategies in the two-wheeler market. The two-wheeler industry can be expected to experience a period of transformation, which would involve lower margins and success pressures.

Doctor Sardar Gugloth & Margani Soma Sekhara (2012), Decision-making process of getting two-wheelers: The growing midsection class population, prosperous country India and the paucity of reliable open public transport product is leading to a lot of two wheelers added to the roads every single day. Indian streets in most towns, villages and towns are narrow. Two-wheelers allow people to navigate such roads conveniently. Fuel-efficiency will be a major advantage. Together with the cost of petrol increasing progressively, two-wheeler the actual daily travelling both cost-effective and convenient. Easy accessibility to auto budget at attractive schemes made a two-wheeler a must for most urban and rural homes.

J. G. Singh (1981), A study of brand loyalty in India ” 2W: The primary objective with this study was going to examine the state of art regarding brand dedication among consumers in India. Friends and neighbors’ constitute the most important origin which is accompanied by one’s own experience, members of the family, news papers and observation.. The studies suggested that differences would exist among individuals with regards to the appropriateness of various desire models.

Nikhil Jha, Management thesis upon automobile market in India: Two- wheeler sales in the country have skies rocketed inside the recent years, plus the annual product sales of motorcycles in India expected to get across the 12 million mark by 2010. The low transmission of two-wheelers in the country 23 two-wheelers every 1000 people (2004) leaves immense range for the expansion of the industry. Overall the industry product sales of two-wheelers have grown simply by 15% via 6. 57 million in 2004/2005 to 7. 57 million in 2005/2006. The buoyant Of india economy using a growth charge of around 8% per year is additional expected to gas the growth of two wheelers in the country.

Anuj Kumar Kanojia (2011), analyzing the state of Of india two Wheelerindustry: 2000-2010: The Indian two wheeler industry has shown fast rate of growth in last a single decade. A snapshot of the 2W suppliers operating in India across time shows that while the core that existed 10 years back continue to be remain similar, there have been several casualties in the process but simultaneously there have been a number of new traders. The 2W industry progress over the last 2 yrs has been recognized strongly by various actual factors which include India’s rising per household GDP, elevating rural require, growing urbanization, swelling replacement demand, increasing proportion of money sales and the less measurable metric of improved buyer sentiment.

(2008) Study On Consumer Desire Regarding Two Wheeler: Understanding consumer habit in the present circumstance is extremely important as it is no longer a straightforward task. At this point the consumer is regarded as the Full. He is the price-maker and not price-taker.. Earlier, there used to certainly be a few two wheeler producers who held a monopoly. However , this example has changed together with the entry of other competition, especially following liberalization and globalization.

Abhimanyu upadhyay(2013), case study on the sales of two wheelers in rural Indian: The Of india rural industry of two-wheeler offers variety of in order to manufactures and service providers. The general two-wheeler industry in India continues to be under-penetrated, and most from the equipment producers have also taken care of focus on broadening sales-cum-service retailers, particularly in semi-urban and rural areas and establishing satellite stores and service facilities inside the neighboring smaller sized towns.

Arun Aravindan, Of india Two Wheeler Market Examination: The American indian two-wheeler (2W) industry authorized sales amount of 13. 7 million units in 2012-13, a growth of 2. 9% in the previous 12 months FY 2011-12. Market sentiments are unfavorable due to substantial inflation, gas prices and interest rates ” the 2. 9% growth lowered by the 2W industry which is less when compared to last year regarding 14%. Feb 2013 info released by MSO, manufacturing index likewise does not present confidence from this sector. Mobility scooter segment shows 14. 4% growth where Motorcycle has shown 0. 1% growth just this year. Piaggio has launched itsVespa version and also cover export by India. Mahindra need to revive its manufacturer position and product value specially company image in market.

Analysis Methodology:

Research has been designed on the basis of both equally primary data and second data.

Study method will be used to collect the principal data in the respondents. A structured questionnaire will be administered to extract answers.

Secondary info would be collected from numerous journals, catalogs, magazines, newspapers and information prepared by research workers. Internet may be the major origin for second data. Aside from understanding the two wheeler industry’s growth, my own major process is to analyze the consumer decision.


Chintan Shah To. Y. BMS, 2005, Two Wheeler Industry in India.

Dr . Sardar Gugloth & Margani Animador Sekhara, 2012, A Study Concerning the Decision-Making Process of Getting Two-Wheeler, Global Journal of Commerce & Management Point of view (Volume ).

Nikhil Jha, Management thesis on Vehicle Industry in India, Bajaj Distinctly Ahead Global Log (Part 1)

Anuj Kumar Kanojia (2011), Analyzing your Indian Two Wheeler Industry, Competition Commission payment of India, New Delhi, Delhi University of Economics.

Anonymous, 2008, Study upon Consumer Choice Regarding Two Wheeler,

Abhimanyu upadhyay, 2013, Example on the Sales of Two Wheelers in Rural

India, Professionals International Diary of Administration Research and Development, Vol 1 Issue 1 .

Arun Aravindan, 2013, Indian Two Wheeler Market Analysis, Autobei Consultancy Group Report.

M. D. Singh, 1981, A study of Brand Devotion in India

Dr . T. Ramesh Kumar & Dr . M. Geetha, Positioning a Motorcycle Manufacturer in the Indian Context


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