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Internal Analysis: Strengths: •Facilities: Top quality facilities which accommodate up to 450 journeymen at one time, situated on a 150 acre parcel of land with drinking water access certainly not too far coming from many of the clienteles homes whilst remaining in a secluded area. •Partnerships: Keeping a close relationship with their “sister camp, ” Green Acres Day Camp allows these to offer places to stay to day campers and spread their very own name to the day journeymen segment as well. Their collaboration with the Barcelone District College Board and their music software, Music by the Lake, gives revenue and word-of-mouth promoting to the camp.
Management: Wahanowin has a solid management team coming from a number of backgrounds, the university experience of the crew along with the variety of skills and work experience are a big strength for the camps staff. •Customers: Wahanowin has clients that not simply come from in the GTA location, but likewise internationally by USA, South america, Israel, Portugal, and England, providing a large clientele basis for the camp. Disadvantages: •Competitors: There exists many other residential summer camps within a two hour drive from Wahanowin that offer different adventures luring customers apart.
There are also day camps that happen to be less expensive yet also offer a number of the same activities and encounters which are increasing in acceptance. Not to mention that there is a larger chance for children traveling in the summer at this point instead of going to camp. •Finance: Most of Wahanowin’s financing comes from the maintained earnings with the company that are produced from the prior year’s profits. Not having any outside investors could be seen as an weakness to Wahanowins economic future. External Analysis: Possibilities: Natural: The summers will be naturally obtaining longer and longer in North America as time goes by which provides more time for non commercial camping. Camp Wahanowin may capitalize about this opportunity simply by extending their particular summer camp time of year and developing more revenue for a much longer period of time. •Technological: As world become more reliable on technology and the net it becomes a more useful promoting tactic. Seeing that today’s technology of children have raised up with technology and spend copious levels of time about social media and other web pages, this may be an excellent possibility to market towards the children. Dangers: Economically: The market for camps in The southern area of Ontario is definitely quite condensed which makes it hard for Wahanowin to capture industry share that they can desire. Furthermore the downturn of 08 also forced some of the bigger income households out of the bigger tax clump which shrunk the potential marketplace for these camps. •Social: Some social factors such as the raising desire to travel around over the summer have affected the market to get residential summertime camps. Other social factors such as the elevating amount of “helicopter” parents which over-protect their children and forbid all of them from getting involved in these encounters. Cultural: As the GTA (Wahanowin’s key client pool) is becoming even more multi-cultural the cultures may begin to group together and form camps specific to each culture or religion (such as Judaism camps), leaving open camps such as Wahanowin on the backburner. http://wahanowin. com/facilities http://wahanowin. com/chronology http://wahanowin. com/staff http://www. livescience. com/7124-study-summer-longer. html http://www. ourkids. net/overnight-camps-s-ontario. php http://www. period. com/time/magazine/article/0, 9171, 1940697, 00. html