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CHAPTER ONE SITUATION ANALYIS To come up with a very good child wellbeing advocacy, the group assessed the exterior and interior situation. This chapter assess the circumstances and trends in a particular advocacy. It gives you the information required for planning.

Background of Child Welfare Child welfare is a government- run support for protecting children and young people who are underage which are still vulnerable to abuses like business sexual exploitation, trafficking, kid labor, and harmful classic practice.

Roughly in our nation, about 75, 000 children die every year from preventable diseases, more than 2 , 000, 000 school grow older children are certainly not studying, there have been also up to 2 mil working kids and that streets children amount about 2 hundred, 000 in 57 urban centers. UNICEF figures out the number of sexually prostituted children at about 60, 000. There are many agencies here in the Philippines that promote kid welfare that has one common goal to help a large number of children, specifically children who are homeless and had been abandoned by way of a love ones.

According to Usa president Decree No . 663 out dated December 15, 1974 about the Child and Youth Welfare Code Artwork. 3. Right of the Child clearly declares that: Almost all children should be entitled to the rights herein set forth with no distinction as to legitimacy or illegitimacy, sex, social position, religion, politics, antecedents, and other factors. (1) Every child is gifted with the dignity and well worth of a man from the moment of his pregnancy, as generally accepted in medical parlance, and provides, therefore , the right to be born well. 2) Every child has the right to a nutritious family your life that will provide him with love, care and understanding, guidance and counseling, and moral and material reliability. The centered or abandoned child will be provided with the closest substitute for a home. (3) Every kid has the directly to a well-rounded development of his personality for the end that he may get a happy, valuable and lively member of world. The gifted child will be given opportunity and confidence to develop his special talents.

The emotionally disturbed or perhaps socially maladjusted child will be treated with sympathy and understanding, and shall be eligible for treatment and competent proper care. The literally or psychologically handicapped child shall be presented the treatment, education and treatment required by his particular condition. (4) Every kid has the right to a balanced diet plan, adequate garments, sufficient protection, proper medical assistance, and all the essential physical requirements of a healthy and balanced and energetic life. 5) Every kid has the right to be brought up in an ambiance of morality and honnêteté for the enrichment and the strengthening of his figure. (6) Every single child provides the right to a college degree commensurate along with his abilities and also to the development of his skills for the improvement of his capacity for service to him self and to his fellowmen. (7) Every child has the right to full possibilities for secure and healthy recreation and activities, person as well as sociable, for the wholesome utilization of his leisure hours. 8) Every kid has the right to protection against exploitation, improper influences, risks, and other conditions or conditions prejudicial to his physical, mental, emotional, social and moral expansion. (9) Every child provides the right to reside in a community and a culture that can give him a setting free from pestilent influences and conducive towards the promotion of his health and the cultivation of his desirable qualities and features. (10) Every single child gets the right to the care, assistance, and safety of the State, particularly when his parents or guardians fail or are unable to rovide him with his fundamental needs for growth, advancement, and improvement. (11) Every single child has got the right to an efficient and honest government which will deepen his faith in democracy and inspire him while using morality from the constituted government bodies both in their public and lives. (12) Every kid has the directly to grow up as a free person, in an ambiance of peacefulness, understanding, tolerance, and universal brotherhood, current determination to contribute his share inside the building of a better universe.

The Aiding Juans group would like to marketplace our proposal and also to add in offering awareness to everyone about child well being especially the father and mother simply because we would like to educate all of them regarding concerns about the welfare of each one’s kids, meaning, we all love our children and they needs to be provided with all of the support, both physically, monetarily, emotionally, spiritually, and morally.

Every child has their individual rights and every one of them should be treated in a right method. But the child welfare in the Philippines is definitely not given that much interest because the sort of governance now we have is dodgy and can not be dependable each and every time because of countless problems that each of our country can be facing in fact it is sad to say that number of road children are elevating.

But if our government is going to just make up for all their faults and give more attention to our real complications especially the deficiency of funds on every department including DSWD (Department of Cultural Welfare and Development), it will be a great comfort to everyone especially those children who will be in an orphan who had been forgotten and just relying to their orphanage. CHAPTER TWO ADVOCACY ADVERTISING CAMPAIGN Christmas for Little Juans is a great advocacy campaign introduced by Helping Juans, a group consists of nine associates from MA101.

We do this group for us to help deserted children despite having just straightforward things, like feeding all of them, giving them items and exhibiting them appreciate especially to this kind of season. These youngsters are often doing work in very difficult instances without enough food to eat and decent location to sleep. The street is their very own only home. Our advocacy campaign is to raise consciousness about these children. We want those to be identified and at the same time to become cared and sheltered. It can be our organization’s ultimate goal in elevating awareness regarding these kids and also in gathering support to get the well being and good thing about street children in Manila.

We are volunteer based and believe that the amount of money our contributor give must be used properly and proficiently as possible. The target participants to get our advocation campaign had been the Asia Pacific University community specially the students of APC. But which mean that the campaign is restricted only to these people, but instead, they are simply mainly the market. APCians, together with the faculty and staff, were encouraged to participate to help the group gain funds because of their advocacy marketing campaign and help their beneficiary foundation.

These members didn’t regret helping the campaign yet instead handled their hearts and noticed how important aiding the needy people is usually. The group did not only help others but as well helped themselves because by simply helping other people to the best of their potential, they quickly helped themselves. Helping Juans believed that it is their group’s as well as the entire mankind’s obligation to make sure these kids obtain proper spot to live, proper education and proper treatment, in order to appreciate all their lives and appear towards the nicer side and maybe, someday they will also make an impact nowadays.

CHAPTER 3 PARTNER CORPORATION The My own Father’s Property (MFH) is actually a licensed, non-profit child caring organization portion the forgotten, neglected and orphaned children. This firm aims to bring in each child to Jesus Christ with the hope that they can come to be aware of Him as Lord and Saviour of their lives through the promotion of discipline and obedience beneath God’s take pleasure in and theory, provide programs and solutions to develop self sufficiency and independency, place children in loving steady Christian homes for their security and secureness, and implement holistic courses that will encourage children and youth.

The business has a total of sixty four students, twelve of which are youth college student under the Independent Living Program. Others had been declared deserted and voluntarily surrendered by simply parents. That they train these children to see respect and politeness issues behavior and it is observed which the children are getting to be more accepting of one another associated with the authority that the adults have over them. Additionally, they implement tendencies modification approaches so they will become more accessible to caregivers and social personnel. Children are getting adopted by Filipino, American, Spanish and Finnish families.

They are ready to accept people who are ready to help and provide hands for the children. That they prefer clothes, school materials and food for the kids. MFH is found at 135 Ramona Tirona corner Sison St ., HUBBY East Phasi VI, Las Pinas, their very own location is inside the neighborhood and excellent high secureness which they can have the guarantee of the children’s safety. They have places for youngsters to sleep, eat, study and play. They have 3 understructure rooms, a single room for girls, one area for boys from 5-12 and one more for teenagers.

They have a kitchen which serves very good food and in addition they eat being a family. They have a separate building for studying and well trained teachers to them. They have court docket, play earth and a pool pertaining to the children to savor. MFH features several companions like Benny Hinn Ministries and Associates, Department of Social Welfare and Expansion (DSWD), Inter-Country Adoption Table (ICAB), Affiliation of Child-Caring Agencies inside the Philippines (ACCAP), KRAFT Korea, and Wide Horizons for Children, etc . CHAPTER FOUR AIMS General Aims: To be able to increase child well being awareness inside the Asia Pacific College community effectively * To inculcate to the thoughts of the people the fact of child welfare * To formulate empathy for these children * To let the orphans encounter God’s supportive touch simply by sharing food, gifts and clothing * To share take pleasure in and care during the Holiday season PART FIVE INTEGRATED MARKETING COMMUNICATIONS STRATEGIES The group planned to market “Christmas pertaining to Little Juans through printing ads and through the use of social networking sites such as Twitter.

It was found to be far better as the target market with this advocacy advertising campaign, the Asia Pacific College community is usually inclined with these media, so the relay of the message of “Christmas for Very little Juans works well and useful. A. Viral Marketing Virus-like Marketing was executed by using Facebook. The group has created a fanpage, “Christmas pertaining to Little Juans,  so they will be able to share announcements and updates quickly. Aside from that, in addition, it helped them also be easy to get feedbacks from the participants. B. Advertising

Print out advertisements were produced so that it will be placed in the bulletins boards. In this way so , the APC community was able to be familiar with that the group campaigns to get. C. Open public Relation The group developed a good connection with their recruit companies and because of this, these companies helped them fund the advocacy. Additionally , they have also talked and discussed to many professors their very own advocacy plan. In return, a lot of professors allowed their pupils to attend the activities the group has well prepared. D. Selling The group sold ballers to bring in the plan to their marketplace.

These items had been sold through the micro writing a blog sites, Fb and Facebook to minimize costs since advertising these items inside the cafeteria costs a lot because the group must spend additional expenses for living in a space in the caf. Alternatively, they also organised a film demonstrating at room 415. 2. Ballers The group found the trend of wearing ballers in school and so they have considered selling this item for any cause. Within a baller can be described as statement that says, “I support Child Welfare.  It was a great way of presenting the plan since it chatted for what the group campaigns for.

The group surely could get it to get P35 every and was also capable of sell it for P60, making a profit of P25 per baller. 2. Sponsorships The group dispatched letters of sponsorships to fund other activities. 5. Film Showing The group rented Room 415 intended for film showing. A person will be incurred P50 for the movie because an entry fee. Then again, he/she will relish free infinite snacks while watching. b. Concluding Activity 2. The group wanted to have a culminating activity that wont only profit the foundation but also offer their viewers something in exchange.

They’ve arrived up hand stamps because of their culminating activity. APCians were gathered on the cafeteria to post their hand paints on a long fabric. A sign up fee of P20 can be charged. They will got a totally free button pin number that says, “I SUPPORT CHILD WELLBEING.  It’s not only the key pins that they can got, but also the extraordinary feeling of helping a campaign. CHAPTER 6 TIME DESK CHAPTER SEVERAL EVALUATION A. Audience Response a) Advocation Our proposal campaign was going to inform not only students and professors but everyone to know today’s children welfare.

Today, almost everybody understands the low income of our country is suffering from and 1 major problem is definitely the lack support of the world to the children on the streets. Our Advocacy targets to influence everyone to be aware of the proceedings to these children. Implementing our campaign, we expound the knowledge of our viewers of what our advocation really means and how they will could help. The group responded in a fashion that we would not expect. They’ve been aware of today’s children within our society so that as part of their very own response, knowing that this could help the welfare, they did not wait to support every event we shared.

That they let each of our campaign sink in not only in their minds yet also with all their heart to exhibit their take care of these kids. No doubt which our campaign accomplished not only their proposed objectives but all of us also strike the hearts of every audience who cares to get the children. b) Culminating Activity The title of our culminating activity is “High-Five For A Cause. People pondered what we meant by that, even the audio visual business presentation is insufficient for them. As a result of our imaginative way of transferring their interest, they did start to get wondering on our booth”so that they went to the area and checked items out.

Even as we explained things to them, we received various kinds of expression, for a few it is just a waste of resources and funds, but for other folks they valued our matter to the orphan. Now, P20 is very little of a pain in the pocket sized that is why most we have to carry out is bring them with out too much effort. In addition to this, when they already set their handpaint on the wall structure they received a button pin meaning that they supported each of our campaign. Due to this, registration fee was actually significantly for those who took part. Most of the reactions we got happen to be either a ready to participate touch or desperate to get out of that place.

Even as we execute the activity, we observed that individuals who have viewed our advertising campaign is just a waste of money and time for a lot of, like what we have mentioned before. Moreover, a lot of think that putting paint inside their hands can be described as hassle issues part, thinking maybe the paint all of us use is hard to get rid away. However , for those who were interested, we seen that because they put their very own handpaintings for the wall it can be more likely an exciting thing to do to them knowing that a thing was one of a kind and it had been for a trigger. B. Budget Utilization Payment of Cash for Xmas Party Cash from Sponsorships

Funds by Fund Bringing up Activities SECTION NINE RECOMMENDATIONS For our account raising Film Showing we’re able to have prepared more poker chips and more films to watch. Initially, the information has not been disseminated correctly. It was two days before the exhibiting when the group has released the activity. Thus that’s why, the group did not reach all their target quantity of viewers, which, the participants were so very little. They should have posted printed ads in advance so that members were able to be familiar with it. Right now there had been a technical problem with the movie”it was passing up a scene so that were there to change film production company.

But positive thing, the audience even now liked the movie and still watched it till the end. The group would have chosen a bigger space like the auditorium yet unfortunately they will could not find the money for it. So we made a decision to hold each of our event ensuite 415 that has been convenient to different students who have classes for them to easily head to our event after all their class. Nevertheless the group was happy there are more people that participated and enjoyed their event. Lastly, the film showing could have been a success in case the time was prolonged. Most of the people who bought seats have classes from doze: 45-2: 35.

It could have been better in case the group prolonged the film up to 5pm. The care campaign, “Hi-Five for a Trigger.  that has been held with the APC cafeteria was a accomplishment. You could see that every pupil who would go by the presentation area would recognize andsupport the culminating activity. Although, all of us recommend that the culminating activity should have recently been widely distributed and advertised more so that more people could support. The event lacked noises to advertise the experience. The group could have placed big advertisements like paper prints and give aside fliers earlier.

Some of the proponents were not genuinely aware in what they are carrying out and some from the crew members won’t be able to explain all of them thoroughly as a result of more people coming to their very own booth but Helping Juans gave all of them fliers which usually tell the particular advocacy marketing campaign all about. Nevertheless overall, the culminating activity that we prepared was a achievement for us. CHAPTER TEN DOCUMENTATIONS Unlimited potato chips for film showing Sign up Film viewing Hi-Five To get a Cause They support Child Welfare. Nearly a hundred supported our campaign. Ballers @ P60 every

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