Annie’s Homegrown Video case questions and answers Essay
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1) Annie understood what the girl wanted together the motivation and determination to see this through. a) Annie’s person characteristics to be health conscious, happy to take chances and focusing on simply no only her wants and wishes, but as well the wishes and needs of others has helped shape the achievements of her business.
2) The organization evolved in a multimillion buck leader inside the natural organic food industry by figuring out the markets and after that focused on the best ten marketplaces. In those markets Annie’s company focused around the products qualities, being realistic and willing to adopt chances while maintaining a high commitment to their existing consumers. In 1998 capital infusion by Consorzio and Fantastic Foods help gas growth in Annie’s business.
Consumer satisfaction and manufacturer awareness helped get the attention of one more investor Solara Capital LLC in 2002. These traders where planning to enter into the organic food market and by purchasing Annie’s organization they helped the growth of Annie’s business as well. Sufficient reason for the help coming from loyal customers and traders Annie’s business was able to expand. a) I do think that the only growth strategies would be centering on what the buyer wants and finding approaches to provide that.
The only various other thing which i can see can be trying to get more product positioning in stores that they will be currently not in. 3) The web site has its own unique feature like: a) Spreading the goodness – finding out what’s new in Annie’s. b) Taste The Products – give a list of products with descriptions pictures. c) Tested recipes and fun tab – recipes and a kids club and a way to get absolutely stuff d) The website the self is very unique and lively, a pleasant site to see. 4) The web page promote Annie’s mission with it right on the home display screen of the website.
It also helps bring about her mission be anything that is on each page from the web site, by products to articles to recipes.