bally total fitness promoting audit dissertation
Bally Total Health Marketing Review Essay
Bally Total Health is the greatest, and only nationwide, commercial operator of fitness centers. Ballys features approximately several million associates and four-twenty facilities over the United States and around the globe. (ballyfitness. com, 2004) A marketing taxation was performed on the business in order to examine their total marketing program to view what was and was not attempting to increase organization. The following can summarize important findings of environmental aspects and advertising.
Finally, any suggested actions which may be considered to get future planning will be talked about.
The environmental elements that were regarded for the Bally Total Fitness taxation were demographics, markets and competition. Demographic trends have shown that the older segments of the United States (ages 45-65+) are developing the most effective. Bally Total Fitness would be wise to consider marketing toward this age bracket as their demands change. Nearly 50 million people will probably be members to a fitness center in only six years, the year 2010. This is due to a greater desire towards healthy living.
The general human population is becoming more aware of the key benefits of exercise to market health and wellness.
The financial markets part of the examine shows that there may be three main trends that health clubs should be attentive of. These key trends happen to be insurance paid out weight-loss, a worldwide battle against obesity and an end to low-carb distress. Health clubs will be part of the solution and should promote themselves consequently. Bally Total Fitness can be a guide towards losing weight and increased education on obesity and to guidebook people through the low-carb misunderstandings.
24 Hour Exercise and Golds Gym happen to be Ballys top two opponents.
When both companies have been good, Bally Total Fitness continue to boasts more members and even more facilities than either one. Yet , both rivals of Ballys are not past an acceptable limit behind. Ballys should make an effort hard to stay on top of the competition. This can be attained by analyzing the competitors pros and cons. If virtually any similar weaknesses exist, changes can be built to improve on all those to differentiate Ballys from your rest.
Ballys has an exceptional product.
It is a thing that all people, no matter what their size or form, can benefit from. The present Every Body Requirements Something marketing campaign is an excellent idea to get this message around. Also, growing the Promoting Department by having seasoned professionals was a good choice. Since many of the executives are quite experienced they can all work together and in the end come up with sound ideas that will help the company develop.
Bally Total Fitness targets are fair and go with their objective statement to be a Total Fitness Resource. It is important that all levels of the company know about the objectives and approaches that are being utilized to meet individuals objectives.
While Ballys has been doing well at this, they have to never acquire complacent and be mindful of what is going on effortlessly their staff and all of their particular members. Effective training and constant evaluation of staff members will guarantee top-notch customer care.
In short, Bally Total Fitness has been faring well in the fitness market. First 1 / 4 results of 2004 have shown that net revenue has increased from the earlier years initially quarter nevertheless by simply 2%. By simply more intense marketing this number can easily increase even more by the the coming year. Both a market penetration approach and an industry expansion technique should be useful to further this kind of objective.
These approaches will ensure that current and potential buyers will be conscious of the product Bally Total Fitness has to offer. The existing campaign says it ideal, Every Body Needs Something and Bally Total Fitness has just what that body requires.
TABLE OF CONTENTS
Environmental Aspects
DEMOGRAPHICSp. 5
MARKETp. 5
COMPETITIONp. 7
Advertising
OBJECTIVESp.
8
STRATEGIESp. 9
TACTICSp. 11
4PSp. 12
SALESp. 14
Conclusionp. 15
Performs Citedp.
16
Environmental Aspects
DEMOGRAPHICS
Of an believed 30 , 000, 000 members to fitness centers in america, one away of five is Ballys. Bally Total Fitness mainly goals the 18-49 year old range with a male to girl ration of 1: 1 . The typical household salary of their members is $52, 000 12 months. 76% of Bally members are Internet enabled. (ballyfitness. com, 2004)
According to the International Health, Racquet and Sportsclub Association (IHRSA), there are approximately 30 million adult users of fitness centers in.
