blue ocean approach canvas the 4 actions framework
Making use of the Green Ocean Strategy December 3, 2012 Difficulty Statement B-cycle charges an annual fee in range of $50-100 for account thereby making its giving uncompetitive against mass bicycle merchandizers just like Wal-Mart and Target who have sell cycles at highly discounted and cheap rates. Analysis Plan/Data Used/Key Presumptions Analysis Plan: We uses the Green Ocean Technique Canvas & the Four Actions Construction to assess methods B-Cycle has to take to stay ahead of their red marine bike dealership competitor. Key Assumptions:
1 . Purchasing a bi-cycle is a discretionary spend installment payments on your There is a solid market pertaining to cheaper alternatives to owning a bicycle Info: 1 . B-Cycle charges an annual fee in range of $50-100 (Source: B-Cycle website) due to its membership while the usage fee is relatively less costly in selection of $5 every day and night to $15 for 7-day rental
2 . Mass merchandizers like Wal-Mart & Goal dominate Bike Dealership & Retail market, which is a $6. 1 billion dollars industry, with 75% business (Source: IBIS Industry Report)
3. A mass merchandizer like Wal-Mart sells a comfort & cruiser motorcycle at a starting cost of $69-88
4. B-cycle charges fees up to $1200 for damage and problems for its cycle (Source: B-cycle website) Info Analysis & Conclusions B-cycle annual regular membership fee is in same price as the retail value of a ease and comfort or cruiser bike sold by WalMart which makes investing in a bike a more tempting task as opposed to booking a bike.
B-Cycle does not provide liability safety for bike damage and customers could end up paying out up to $1200 in damage fees rendering it very expensive idea compared to owning one’s bike. In order for B-Cycle offering to compete successfully against mass merchandizing bike dealership like Wal-Mart, B-Cycle should produce its selling price proposition more attractive for customers to allow them to rent a bike as opposed to investing in a bike.
Recommendations to Managing Eliminate Account Fees. Make a loyalty software for its users that rewards members based on usage. Decrease customer debts against harm or loss of a bike by providing protection plan. Increase places across the country to gain footprint and market share in the bike leasing segment.
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