promoting reflective essay essay

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Since Jobber(2012) was claiming, the marketing concept is “Achieving corporate goals by appointment and going above customer demands, better than the competition”. Marketing is the technique of telling a real story within an unforgettable fashion. As a consequence, it became an essential device in the competitive business environment. The main aim is to improve the company’s gain showing up with stunning ads. Bearing in mind the introduction of technology, “It is well known that markets grow by the decrease of product prices: this is one way the computer started to be a household necessity”, this could certainly not be likely without a good marketing strategy (Kapferer 2012, g.

205). Ever since I actually finished Secondary school, I stood among people that set up businesses without any help, dealing with concerns and learning from the occurred challenges. My thirst to get knowledge got increased once somebody launched me a multi level marketing business as well as the innovative technique that intended this cash return system. Therefore , I was inspired in a confident way, understanding what I truly want for my own future.

I got involved in that multilevel marketing business using a couple of good friends, developing a group in which there were a simple goal: growing in both financial and educational factors.

In other words, this is my very first step in dealing with various people and improving my persuasive expertise. During this procedure, I had learned to plan every step along the way, to analyse every single business situations, to research and compile data in order to make appropriate decisions. It absolutely was not long right up until I noticed that my biggest aim was much more than simply taking part in another person’s business, thus i started to invest in my education. As a result, Choice to keep my country to one of the extremely flourishing countries in Europe, Great Britain. Coming from my viewpoint, Marketing is one of the most useful themes that I have been completely studying at my University system, due to the fact that it can be highly important to know how to start and grow a company. Along this coming year, understanding the consumer behaviour as well as how to cope with the competition are only some skills that we gained. One quote that drives my personal desire to attain more is usually “Go for the edges. Challenge yourself and your team to describe what those sides are, and after that test which will edge is most probably to deliver the marketing effects you seek”( Seth Godin). “Globalization and also the trend of growing worldwide interconnectedness has been combined with several clashing notions of cultural difference” (Pieterse the year 2003, p. 43).

The foreign marketing is usually bringing the idea of companies staying carried out over the borders. To do this, it is strongly recommended to understand the advantages, challenges and drawbacks of increasing the organizations across the world. Firstly, few of the biggest advantages of getting through the ‘global localization’ procedure are represented by the low-cost labour, raw materials and a multitude of markets. Alternatively, companies should analyse the methods of entrance, consumptions patterns, competition, press, culture and legislation from the country. Basically, in order to achieve other market segments it is important to deal with all these issues and, more than this, to understand right after in the consumer perceptions. “Innovations are manufacturer oxygen. They will re-create management, focus industry on worth not on price, and offer a goal towards the organization” (Kapferer 2012, g. 202). Speaking from my personal experience, this can be a main goal of multilevel marketing corporations which started to be known worldwide by simply involving increasingly more countries in their system. In addition, another important aspect that should be executed in a powerful business is the marketing ethics which shows the privileges of the buyers. In order to certainly not loose clientele, the company should certainly inform about the changes that might take place in the near future.

Also, customer satisfaction is the key of success for just about any business; as a result companies must be open to get feedback by customers. Using this topic, We gained the knowledge about how a thriving organization should deal with the road blocks to satisfy the buyers needs and expectations. Alternatively, the handling marketing setup is the process that helps consumers to keep in mind the strengths from the company. In order to accomplish this, 3 stages have to be used such as a great analysis in the markets and trading environment, determination of core marketplaces and company positioning and last, but not least, preparing flexible programs for rendering. Controlling the advertising plan ought to include the flexibility of objectives, personal strength for environmental changes and monitoring, in order to allow fresh opportunities for the business. Staying involved in a bunch project was a challenge for me personally, due to the fact that there were some conversation problems between our group members initially. First of all, all of us started having a brainstorming, examining the chances of corporations around Hendon

Central. More than this, we agreed on a similar firm and started our work.

Within a teamwork, there are some challenges that occur including remaining focused on a direction, splitting equally the work and choosing a very good leader. Bearing all this at heart, I might say that we would our finest during the display and we coped with the minor communication issues. From this knowledge, I realized that I am a good leader and i also can control efficiently task management. Therefore , my own first foreseeable future plan is composed in getting employed in successful companies; working especially in the development of green and going global projects. I actually strongly believe that the skills acquired until now could make me flourish in both tiny and macro analysis from the company that will lead me personally to come up with flexible solutions for any further expansion.

From my own point of view, the analytical skill will be my personal strength in the marketing analysis and in manipulating the marketing prepare process. Anything greater than this, I am able to review the promoting opportunities by having a more deeply understanding of the 4 P’s (Product, Place, Price and Promotion). Second, I want to boost my strategy in order to understand how I should get the brand’s weapon – multimedia communication. To summarize, during this program, I realized that the development is a significant factor of a good business. As a result, I will be able to achieve my own highest aim- to have my own global organization; by using the franchising option.


1 ) Godin, H. (2012). SETH GODIN: This Is How You Build a Remarkable Item. Available: Last reached 20th The spring 2014. installment payments on your Jobber, M. (2012); Concepts and Practice of Marketing, McGraw- Hill a few. Kapferer, T. N. (2012). The New Tactical Brand Managing. London: KoganPage. 4. Pieterse, J. And. (2003). Globalization and Traditions. United States of America. London, uk: Rowman & Littlefield.


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