swot analysis of cirque ni soleil essay

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Reveals and incidents


Seeing that 1984 Man Laliberte continues to be building Cirque du Soleil, an artsy circus which has amazed many individuals in hundreds of towns. Cirque has worked very keeping all their strengths hard to beat and weak points miniscule. Along the way of making all their weaknesses turn into strengths they may have taken advantage of many chances available to them. Cirque has done perfectly at expanding their distance is it difficult to get opportunities they have not considered advantage of; therefore , where will certainly they go from this level? They do have a few dangers; yet possibly these do not seem to damage Cirque man Soleil.

They might need to watch negative multimedia attention and maintain founder Laliberte under gloves. Although with Cirque’s reputation, little will affect this strong business that takes advantage of all chances and converts their weaknesses into strengths.

Cirque man Soleil: The Circus of the Sun Shines

1 . Mission Statement: Invoke, provoke and evoke the imagination, the senses plus the emotions of men and women around the world.

installment payments on your Organizational strengths/weaknesses

a) Strengths

i. Exclusive: Cirque Man Soleil, The french language for Festival of the Sun, was founded in 1984 by simply Guy Laliberte in Baie-Saint-Paul, Canada to get the 450th anniversary of Canada’s’ breakthrough celebration in Quebec Town. (Roux, 2009) Cirque i Soleil today boasts your five offices around the world: Amsterdam, Vegas, Singapore, plus the headquarters in Montreal. The show that providesthe market with a mix of circus arts and road entertainment is known as a visual party of colors, costumes and activities. (“About Cirque du Soleil) There genuinely is no other show enjoy it on Earth. Not necessarily like a classic circus. It does not contain a centre ring and have a march of animals performing methods.

Cirque man Soleil displays do nevertheless contain a thing not popular among an everyday circus, a storyline. In the case of Quidam, a touring show, “A young woman fumes; this lady has already viewed everything there exists to see, and her community has lost all meaning. Her anger shatters her little community, and your woman finds their self in the whole world of Quidam. Moreover, complex and imaginative shows have got continually recently been born via conception from the almost two hundred creators which may have worked to get Cirque as 1984. The type of creation is usually “O, a resident present at the Bellagio in Vegas, Nevada. The stage for this performance is actually a 1 . five million gallon tank that is built into the Bellagio. (Jones, 2009) It goes without saying; Laliberte has established a niche in the entertainment globe.

ii. TQM (Top Quality Management)/Multiculturalism: What started off as being a small group of 73 staff, including twenty street performers, has turned into a organization of more than 3, 500 employees and 1, 000 performing performers. This four, 000 in addition workforce comes from over forty different countries and speak 25 distinct languages. (Roux, 2009) This diversity produces an advantage to get Cirque. The six fights for just how diversity and multiculturalism happen to be prevalent in such a case. (Griffin, 2008) 1 . Price argument: Larger levels of output and reduced levels of proceeds and absenteeism a. two hundred cities around the world have been visited since 1984 b. 85 million race fans have seen a film since 1984 c. nineteen different displays around the world last year (in comparison to 8 reveals in 2000)

i. six touring reveals

2. 2 market shows

iii. 10 resident reveals

4. 1 periodic show

d. six retired shows since 1984

e. 11 citizen theatres

f. Typical age of a worker has gone coming from 32 in 2000 to 35in 2009 (Roux)

2 . Resource acquisition argument: become known over the world and hispanics as a good place to work With more than a 32 person casting team, Cirque has a database of over 38, 000 artists and obtains at least 1, 000 more potential performers each month. This repository came in handy when Zumanity came to life in 2003. Cirque needed an acrobatic dwarf and the databases provided the one that had auditioned years earlier. (Keighley, 2006) 3. Promoting argument: better able to understand different market sections “While providing a full product selection for full sale within the Big Best, at homeowner show boutiques and on the web, Cirque du Soleil is seeking trustworthy partners to design, develop, industry and distribute unique goods which will provide “artful living into the daily lives of Cirque man Soleil enthusiasts.  (Roux, 2009)

Cirque du Soleil also has a message marketing campaign. They keep their users in mind by simply allowing them to customize what they receive in the email messages. The variety of the associates are also considered. A couple illustrations are that New York City users will not obtain any information achievable Jersey activities because they rarely move “over the river; furthermore, there are suggestions which include that all email shall be personalized for every single city or geographic location. (Schwartz, 2006) 4. Imagination argument: generally more imaginative and impressive than other agencies Refer to installment payments on your a). i actually above

five. Problem-solving debate: increased pool area for information Inside the Cirque i Soleil universe conflict is usually avoided entirely. Negativity can be banned. Pay is not talked about and ethics of luring people to reveals are not lifted. According to Jamie Reilly, Quidam’s travel services representative, “There’s a Cirque technique of doing things¦and then discover the way everyone else does it.  (Powell, 2008) Furthermore, if perhaps conflict does arise, you will discover hundreds of personnel on hand to assemble intelligence from.

6. Devices flexibility debate: overall company system turns into more flexible As oppose to a regular journeying circus, Cirque allows performers to bring friends and family on head to. They provide neighborhood masseuses, doctors, psychologists or perhaps dentists while required. Staff reside in either five star hotels or rented apartments. Not only are the youngsters are provided a quality education but every worker goes through a two month trainingprocess. (Powell, 2008)

3. Licensing/Marketing: Creators at Cirque du Soleil are producing projects inside the hospitality recorded. An example of these kinds of a case is a REVOLUTION LOUNGE at The Mirage Hotel in Las Vegas. Likewise, Cirque did with Superstar Cruise line to supply entertainment within the seas known as “A Preference of Cirque du Soleil. Walt Disney World in Orlando, florida, Florida owners one of several stayed theaters. Additionally , Cirque contains a multimedia department, Cirque i Soleil Photos, that has produced award winning articles for television and DVD. (Roux, 2009)

b) Weak points

4. Production Costs: The production Ka alone cost $200 million dollars to produce. That is more than the 36 Broadway productions in 2004. The “O cinema that was mentioned earlier cost and astounding 100 million. The first homeowner Vegas show, “Mystère, was obviously a $45 million expense. But, it taken care of itself within just four years. Cirque i Soleil’s annual revenue is definitely reported at 350 million and it is estimated to be respected at 1 billion. The weakness comes in that the revenue and value would be even more if the production bill was not so high. As well, with expense come high ticket rates, which will keep people from getting them.

sixth is v. Cost of Seats: Ticket prices for a Cirque du Soleil show cost between $45 and $150. There are many people who are not willing to spend such a high price to experience Cirque du Soleil. When comparing the buying price of a Ringling Bros. and Barnum & Bailey admission for their recent production Zest Zang Zoom at $15 to $68, the difference is definitely astounding. Although show might be more expensive, people will look at spending $45 to become up close to the show since oppose to the nose bleed section.

mire. Lack of Disadvantages: Cirque i Soleil did hard at covering their particular weaknesses. Inspite of the high development and solution cost they continually expand stronger. Every one of their displays has been lucrative to date and it does not appear like that will transform. Being thus unique provides them this sort of strength that it is difficult to find weak points. They have everythingcovered from a bank of talent to choose from as required to establishing this kind of amazing popularity that all their productions purchase themselves within years. This is usually a case even though that their particular lack of disadvantages is a weak point. This can often influence people and if it really is perceived that there are not hazards or a weakened spot then it can surely find them.

a few. Opportunities/Threats

c) Chances: This has been yet another difficult portion of the evaluation to analyze. The analysis: Cirque du Soleil has their bases covered and takes advantage of just about every opportunity that becomes available. They may have traveling, and stationary displays. They performed on cruise ships and for television and movies. They have specialized their very own marketing into a point that other companies follow their model. They make their own make up and costumes. There is a plethora of merchandise readily available for their fans and are now getting into the food field. The single thing they do not do is make use of animals in their shows, then again they would always be lowering themselves to the standards of an every day circus.

d) Threats

vii. Ringling Bros. and Barnum & Bailey: This is certainly a circus that is going with the instances. They have today created a fresh show that, like Cirque du Soleil, contains a tale line. Zing Zang Move is dedicated to gravity, and Mr. Gravity wants to wreck the circus. As mentioned prior to the ticket rates for a Ringling show is more cost effective current animals that they appeal far more to the younger kids then the theatrics or Cirque. Ringling too, has a circuit of a lot of shows traveling at one time. Although they may not be global they are a lot more relatable to Americans then simply Cirque du Soleil.

viii. Economy: In a recession persons go over their particular budgets and a lot of wants get cut or downsized. Entertainment is among these types of wants. People will find less expensive, if certainly not free, alternatives to their previous luxury. With ticket costs at a price of more than an army tank of gas, the gas will win the budget challenge. If a sort of comparable entertainment that is less expensive becomes available the less expensive alternate will become center stage. Quality comes has many views and during a recession value-based perspective turns into a driving element in the decision making process.

Besides losing customers within a recession, organization partners can become scarce. Cirque does present profitable figures; however , fewer opportunities may come to pass in such times. One such example has happen in New York City. Plans to develop a citizen theater in Manhattan are “Dead,  according to Laliberte. Yet he is still optimistic and adds “So instead, you come in by the backdoor¦or even a window.  (Collins, 2009) This is just one more testament to the achievements of Cirque ni Soleil.

ix. Scandal: Scandal is a common menace to the entertainment business. Not necessarily an ingredient pertaining to guaranteed failing, sometimes it has got the opposite impact and makes intrigue and infamy, but it does cause many dedicated and customers to turn apart. Two scams involving Cirque du Planète. The 1st happen in 2003 when Matthew Cusick, an high gymnast, was fired after testing HIV positive. This was preceded with protests and a payout of $600, 000. The other and most recent controversy can be centralized about Laliberte and book chronicling his meant scandalous lifestyle. It is written that incidents funded by Cirque du Soleil contains drugs, prostitutes, and famous people.

Except the most disconcerting claims were made simply by his former girlfriend Rizia Moreira. She was quoted as saying “He’d come home following sleeping to women and have sex with me¦ If he had told me, I never would have had sexual intercourse with him.  (Adams, 2009) Laliberte disputes her claims and other allegations and is also demanding the unauthorized biography be taken from the shelf. How will this in addition to the decline in economic balance effect ticketed sales?

some. References list/parenthetical citations

(2004, Apr 22). Cirque du Soleil to pay out $600, 000 for impairment discrimination

against musician with HIV. Retrieved Come july 1st 28, 2009, from eeoc. gov Web site: http://www.eeoc.gov/press/4-22-04.html

Adams, G (2009, June, 16). Billionaire gestore sues above tale of sex and drugs and Cirque du Planète. The Self-employed, Retrieved September 20, 2009, from


Cirque du Soleil’s Journey of Man. Gathered July 13, 2009, via sonypictures. com Web site: http://www.sonypictures.com/classics/cirquedusoleil/about_cirque/cirque.html

Collins, G. (2009, Apr 29). Run away to the circus? No need. It can staying in this article.. The New You are able to Times, Gathered July twenty seven, 2009, from http://www.nytimes.com/2009/04/29/theater/29circ.html?_r=1

Williams, A (2009, Jan, 06). Behind the scenes for Cirque ni Soleil. The Independent, Gathered July, 13, 2009, coming from http://www.independent.co.uk/arts-entertainment/theatre-dance/features/behind-the-scenes-at-cirque-du-soleil-1227790.html

Keighley, G (2006, Jan, 26). The phantasmagoria factory. Organization 2 . zero, Retrieved July 27, 2009, from http://www.thelavinagency.com/images/uploads/1216060062_Business20-CirqueDuSoleil.pdf

Powell, D (2008, December, 20). Within the secret world of Cirque du Soleil. Times Online, Retrieved July 13, 2009, by http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/stage/article5320102.ece

Roux, M (2009, Mar 25). Cirque man Soleil easily. Retrieved September 13, 2009, from cirquedusoleil. com Internet site: http://www.cirquedusoleil.com/CirqueDuSoleil/en/Pressroom/cirquedusoleil/factsheets/cds_glance.htm

Schwartz, N. At the. (2006, June 08). Follow Cirque de Soleil’s advertising footsteps for large top accomplishment. Retrieved This summer 27, 2009, from gettingattention. org Site: http://www.gettingattention.org/my_weblog/2006/06/follow_cirque_d.html


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