the important thing strategic issues facing apple

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Apple Computer is currently facing a large number of strategic problems, the initial challenge is definitely competition from new and existing corporations. Apple’s iTunes, an online music store, confronts competition by companies that seek to get started offering on the net music and video downloading services if legally or illegally, and from existing companies that plan to improve its current strategies to become better aligned with the strategy of Apple. Many of Apple’s brands such as iPod, Apple TV, and iPhone encounter competition coming from rivals who also are beginning to supply lower-prices and substitutes (Hitt and Hoskisson and Ireland in europe, 2011).

Apple Computer likewise faces the strategic obstacle of keeping up with the tempo of technological change. The technology entertainment industries happen to be changing in a rapid charge, and it is doubtful if Apple will be able to continue to keep a positive brand image.

Also, it is uncertain if Apple will be able to sustain it is brand reputation of innovative style, continuous release of scientific breakthroughs, and the launching of recent products which will meet and exceed the consumer expectations (Hitt and Hoskisson and Ireland in europe, 2011). Apple Computer also faces one other strategic problem with the fatality of experienced Steve Jobs. Jobs was considered the confront of Aple; he supplied vision, panache, and open public communication and relationship abilities that help Apple logically. The loss of Jobs puts Apple at risk if the reliable heir, succession prepare, and accomplished individuals were not put in place. Identify the measurements along which company success may be measured.

Apple’s success may be measured by the success of recent product introductions. For instance, net sales in the iPad and related items were $5 billion and unit sales of ipad device were several. 5 mil during 2010 alone. Accomplishment can also be assessed by r and d investments as well. Investment in research and development has allowed Apple to carry on to start and update current items. For example , this summer, Apple launched the ipad 2 buy, which is the next generation of the ipad device and features features of a completely new design with 33% thinner and about 15% lighter than the original (Datamonitor, 2011).

Describe the important external and internal environmental factors which have strategic effects for Apple’s future

The forces in the external and internal conditions can influence the success of a organization’s technique; therefore , a great in-depth analysis is necessary to move toward an optimistic future. An internal assessment recognizes the main competencies, which support the implementation of selected tactics, and firm weaknesses, which might hinder ideal plans. The interior environmental elements that have proper implications to get Apple’s future can be discovered with the analysis of Apple’s internal abilities and failings. Apple continues to be acknowledged for achieveing a strong brand image over many of their particular competitors. Apple’s products reap the benefits of brand identification and manufacturer awareness during all their markets (Datamonitor 2011). Additionally , Apple continues to be strong internally due to this having a positive focus on research and development. Apple’s investment in r and d is vital pertaining to the advancement and improvement of impressive products and technologies.

Apple is likewise strong in its unique capability to create and develop a unique operating system, app software, hardware, and companies to offer it is customers with new products and answers with greater ease-of-use, innovative developing designs, and flawless the usage (Datamonitor, 2011). The additional internal environmental factors that have strategic effects for Apple’s future could be recognized throughout the understanding of their particular weaknesses. Apple launched a new product in 3 years ago called Apple TV, this product was created to revolutionise the internet video industry, like the music downloading industry, yet , Apple continues to be unsuccessful in creating features with Apple TV that would make the merchandise successful (Hitt and Hoskisson and Ireland in europe, 2011). One more internal some weakness of Apple are merchandise recalls which may hinder Apple’s reputation. The products that Apple sells are quite complex and from time to time they will experience top quality problems due to defects in design and manufacture. However, Apple can not detect and resolve every defects in software, services, and hardware before goods are introduced to consumers (Datamonitor, 2011).

The elements external to Apple that contain strategic effects for the future include their competition within the industry. Apple’s rivals consist of a lot of existing and new competition who focus on obtaining strong market share. Apple’s entrance in the mobile marketing and sales communications field with the creation and launch from the iPhone offers put Apple into one other highly competitive market, wherever many huge competitors already exist just like Motorola. To ensure that Apple to achieve an edge, constant product evolution and design must happen, and rapid implementation of technological and product breakthroughs will be essential (Hitt and Hoskisson and Ireland, 2011). Describe how Apple’s strategy stands up against industry competition Apple’s approach stands against rivals in the manner they give attention to revealing radical concepts and attractive models, which make goods different. The differentiation of its products increases brand commitment and decreases price tenderness.

Also, Apple’s strategy to always be first movers in the industry simply by introducing revolutionary new products causes rivals to have to imitate instead of having the benefit of being initially in the industry (Hitt and Hoskisson and Ireland in europe, 2011). Apple’s strategy likewise involves the quest for opportunities to create with regard to products throughout the world. In the business environment today, not necessarily uncommon to expand in to international market segments when the market segments domestically include matured, so when product-pricing plans penetrate the industry. The iPhone, a high-tech product should anticipate immediate accomplishment in many different cultures, and selling and operating past the home market can increase Apple’s capacity to compete with major rivals, whilst also expanding its pool area of unique ideas (Hitt and Hoskisson and Ireland, 2011). Identify the tips you would make to enhance the effectiveness of the company’s technique or to alter its strategic approach intended for better results

To enhance the effectiveness of the company’s strategy I would suggest that Apple carefully control their manufacturer exposure and continue to invest in research and development to be abreast of and continue to business lead in the industry. I might also recommend that Apple support and carry on and improve the design appeal of its products to reduce the potential of new traders. The completing these suggestions will require a protected proper process, which means Apple will have to be protective in the Apple manufacturer image and invest in Apple’s competitive advantages in improvement and marketing (Hitt and Hoskisson and Ireland, 2011).

It is also suggested that Apple follow the next suggestions to improve effectiveness with the company’s approach, Apple should create a top management crew and a succession approach to reduce the extreme dependence on one individual Steve Opportunities in order to improve the interests of the business. Apple also needs to consider careful management of costs to be able to continue selling price elasticity and improve competitive positioning when compared with low-priced rivals (Hitt and Hoskisson and Ireland, 2011).


Datamonitor: Apple computers. (2011). Apple Computer, Incorporation. SWOT Evaluation, 1-9 Hitt., M & Hoskisson., R & Ireland, R. (2011). Strategic Managing Concepts and Cases

Competitiveness and Globalization. Cengage Learning


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